Working with various small to mid-range clients to create marketing pieces and brands that are powerful and effective. Projects range from high-level strategy to the design and development of marketing collateral, brand assets, and branded content.Key Achievements: • Updated brand strategy for local retailer, Martha of Miami; initial SM post after implementing new strategy resulted in 280% lift in engagement over the previous post.• Secured $8M+ in funding for startup clients by restructuring and designing digestible pitch decks that present their business offering and investment opportunities in a clean and easy-to-follow format.• Redesigned an entire CBD product line's packaging to creative distinct look within the market and appeal to a more diverse audience.• Overhauled the visual identity and landing page design for the content marketing platform, visually breaking down key concepts with a combination of refined website copy and impactful graphics. Developed digital brand guidelines to ensure on-brand creation of additional assets by other vendors.

Strategizing cohesive collateral to support internal administrative project pitches, learning design initiatives, and specialty projects. Assist in developing team members by hosting regular training workshops. Managing the project flows and timelines for the Visual Design team members.Key Achievements: • Redesigned a Student Welcome Kit to increase affinity for the FIU Online brand among distance learning students• Working with the content development team, helped to develop a creative vision for multiple video series to position FIU Online as a leading provider of quality online education• Designed Quality brochure with luxury printing finishes, touting FIU Online's successes over the past decade in order to increase brand awareness of the university among national highered providers; piece was nominated for a print design award• Created the branding, webinar content, promotional materials, and content for Click-12, a webinar series for K-12 educators held during the early days of the pandemic education shift• Led visual design workshops with over 75 participants to increase employee awareness of the importance of design and adoption of better design techniques; created additional trainings by request• Involved in the launch of a new premium educational product, developing a proprietary brand name, visual identity, and overseeing the creation of the video-based content

Working on integrated collateral campaigns for the Sandals and Beaches resort brands that combined copywriting and design. Developed unique concepts for yearly sales initiatives and training as well as accompanying promotional material and presentations. Oversaw and provided support to the team of 6 designers.Key Achievements:• Conceptualized, designed, and sent to production a B2B sales training guide that was shared with a network of over 800 elite travel agents.• Developed the theme and all necessary collateral, including tradeshow displays, for Sandals Overdrive, a cross-country tour of travel agent trainings, seminars and product showcases.• Created a line of exclusive Sandals/Beaches wedding stationery based on analysis of popular wedding trends; this was part of a bigger marketing push to increase weddings booked on property.• Designed large-scale wall graphics for new call center in Montego Bay, Jamaica to brand the space and create lively environment and backdrops for agents' video calls with customers.• Developed idea for "Sandals Lover's Post" selfie stands strategically placed on property to help guests capture their travel moments on property; launched accompanying social media contest to reward guests who used the campaign hashtag.• Organized, led and analyzed results for a focus group to determine design direction and vessel selection for new amenities kit

Working on creating assets, both digital and print, for FIU Online courses and initiatives. Took the initiative to create brand guidelines to maintain corporate consistency throughout student-facing communication touchpoints. Pitched and designed welcome kit concept to increase online student engagement.Key Achievements:• Conceptualized, designed, and launched the first OOH campaign for the FIU Online brand that included transit wraps of Brickell trolleys and Metromover cars.• Pitched the creation of Student Welcome Kits to drive school spirit and brand affinity to non-traditional students.• Developed basic brand guidelines document to eliminate confusion among university partners and set forth a consistent brand image using the streamlined color palette and explaining the proper usage of the logo. • Created artwork for PPC retargeting campaigns that were consistent with FIU Online brand.• Designed and sent out email marketing blasts targeting potential student lists announcing new educational products, open houses, application deadlines and more.

Created graphics that presented Raices as a young and vibrant but serious organization. Updated methods of communication. Maintained a cohesive look and feel across all printed/digital brand graphics.

Worked on creative concepts for different business sectors, mainly law firm branding. Designed concepts from identity to web to advertising.

Ran and operated a small design studio in the heart of South Miami. Working on various projects within the area, I was able to rebrand and redesign the local area magazine, somimag, as well as the SoMi Artwalk, RedSunset Merchants Association, and South Miami Drug Free Coalition. Marketing and Collateral work for area-based companies included, D&L hair salon, Imprevo hair salon, Cool-de-Sac play cafe, and Finis Terrae furnishings among others.Key Achievements:• Rebranded community publication South Miami Town Centre: In & Around the Shops to SomiMag, which included an overhaul of magazine content and design from cover to cover; increased distribution by 40% and ad revenue by 30% as compared to the previous year

Branded the entire campaign from the start. Created the logo graphic and applied it across all promotional campaign materials from shirts to buttons to palm cards and campaign signs.

Worked with many clients to solve their design needs as well as designing for in-house promotions. Clients included: Amate Teas, American Cancer Society - Coral Gables Chapter, Jensen's Liquors, Small Luxury Hotels, and Jackie Ohh... productions.

Assistant Graphic Designer at the management company for former club compound Karu&Y. Created artwork, printed and assembled menus, invitations, and other in-house graphics.