Various strategic and transactional HR fractional/interim roles to help SMEs and larger organisations create dynamic and high-performing teams in times of transition or change.Acting as a 'buy-in' Board member, guiding Managing Directors/Owners on various aspects of operations optimisation, people generalist HR support - ER, TUPE, HRIS, Employee Experience, policy development and Org design and talent acquisition and retention. Creating a positive, respectful, human-centric working environments, leading to sustainable change and profitability.Some clients include: St. Mellion Estate - Special Projects Support for a £30M Environmental/Sustainability Resort Redesign, Hatless Studio (Non- Executive) and Fixed term contract for Rockpool Life CIC – Commercial Growth Manager. Forgeway Ltd, facilitated a 5-week full factory and logistics relocation. Co-created 4 start-up businesses.

Established and guided the strategic direction and market positioning of the organisation . I led digital marketing efforts to ensure a compelling, consistent brand message, and implemented advanced technologies to improve sales conversions. My role required full P&L accountability, and I oversaw significant operational performance improvements, including a complex CRM migration. I built and maintained strong relationships with key decision-makers across the UK, expanded our market presence geographically, and developed new income streams. By fostering a high-performance culture and mentoring the team, I drove substantial revenue growth and enhanced our overall market influence.Key achievements:• Introduced a data insight approach to drive sales delivery and reporting formats.• Led a full brand refresh and established a stronger and more engaging social presence.• Increased T/O by 32% (-1 FTE) and the average fee by 28%.• Improved the average days to hire from 28 to 17 days.• Successfully placed 99.1% of candidates who passed the probation period.• Rolled my sleeves-up and got recruiting with zero previous experience.

I directed operations for a B2C online personalized jewellery and gift store, collaborating with the Founders to develop and execute sales strategies, positioning the company as a top seller on Not on the high street. Leading a team of 30 permanent and seasonal staff, I held full P&L responsibility, set budgets, and drove EDITDA performance. I co-managed a £300K digital budget, utilizing tools like Meta Business Suite, PPC, Google Ads, Email marketing, Shopify, and basic Amazon FBA. I improved customer communication, satisfaction, and reputation, optimized processes with Lean Six Sigma and JIT principles, and developed effective pricing structures. Additionally, I introduced influencer marketing, optimized website functionality, and established strong supplier relationships, showcasing my senior-level capabilities.Key achievements: • Exceptional Sales Growth: Achieved a remarkable 46% increase in sales for the 2018-2019 fiscal year, showcasing a strategic acumen that significantly bolstered the company's financial performance.• Enhanced Conversion Rates: Implemented effective strategies that resulted in a notable increase in conversion rates across all channels, elevating the rate from 6% to a robust 9.5%.• International Expansion: Oversaw an impressive international growth trajectory, propelling the company from operating in ten countries in April 2017 to an impressive 42 countries by July 2019.• Profitability Enhancement: Drove a substantial 13% boost in profits for the 2019 trading year, underlining a keen focus on optimizing financial outcomes.• Partnered with Leading marketplace platforms: Achieved recognition as one of the top five partners on Not on the Highstreet, attesting to the quality and customer satisfaction. Additionally, successfully secured a national contract with Next and orchestrated TV product placement, further expanding the brand's reach and influence.

Provided meticulous operational HR services, ensuring strict compliance with UK legislation, and industry best practices/regulations, across a diverse range of organisations, including British International Helicopters, Coventry Airport, Bovey Castle, and Capital Air Ambulance.Managed HR responsibilities for a workforce of 650 employees, operating globally and 24/7. Provided all levels of management on employee relations, facilitating formal HR processes, and handling complex case management. Oversaw all TUPE processes related to acquisitions and efficiently administered working visa applications for FLK.Supported managers in recruitment activities, streamlined onboarding procedures, and implementation of innovative HR initiatives.Key achievements:• Distinguished Senior Management Team Member: Played a vital role as a key member of the senior management team that earned the prestigious AA 5 Red Star and 3 Rosette Accreditation, a distinction shared by only a select 50 hotels in the UK.• Champion for Gender Diversity: Demonstrated a strong commitment to diversity and inclusion by pioneering and executing a series of innovative recruitment campaigns aimed at attracting and recruiting female engineers—an underrepresented group within the FLK workforce. Notably, this initiative resulted in the appointment of four highly qualified professionals in just six months.

I drove the performance of multilingual customer service, sales, bulk warehouse, order fulfilment, international events, and HR/payroll. I set and delivered on the strategic direction, expanding from D2B to D2C with 18,000 SKUs globally. I built a multilingual sales and customer service team, fostered future leaders, and managed 38 wholesalers and dropship suppliers. I embedded KPIs, celebrated team achievements, and developed a customer loyalty program. Collaborating with Marketing, I enhanced customer acquisition and created dance communities with key associations. I secured examination uniform partnerships, built strong supplier relationships, maximized upsell and cross-sell activities, and reported to the Board. Key achievements:• Part of the team that orchestrated remarkable growth: Spearheaded a number of projects that propelled IDS from a £3M to a £16M turnover, developing exceptional strategic and leadership skills.• Promotion to Director of People & Operations: Elevated from an HR role to Director of People & Operations, a testament to my ability to drive organisational excellence and navigate complex transitions.• Company-Wide Restructuring: Led the successful implementation of a comprehensive company-wide restructuring initiative, inclusive of a redeployment program and necessary redundancies, ensuring operational efficiency.• Exceeded Sales Targets: Delivered an innovative upsell program, surpassing sales targets by an impressive 8.1% within the very first week, demonstrating effective sales and revenue management capabilities.