I am a customer-focused, ROI-driven online marketing professional, who have demonstrated success in generating qualified visitors and converting those visitors through great messaging. I am working hard to help generate new business, customer acquisitions, conversions and increased relevant traffic.Responsibilities:Develop focused market segmentation and targeting plans.Drive online acquisition programs across PPC/SEM, Display, SEO, Affiliates, and SMM.Develop the strategy and tactics to accelerate and scale the acquisition of employers in target segments.Manage the Workmatix visitor site and launch landing pages to maximize conversion.Lead ongoing multivariate testing and optimization.Analyze and report on campaign and channel performance data.ESSENTIAL DUTIESWeb/Internet Marketing• Oversee and manage multiple marketing campaigns across departments. Build, monitor and report campaign progress and effectiveness.• Working closely with directors, monitor, maintain and continuously improve the company's website, with a goal of increasing site traffic, optimizing e-commerce conversion, maximizing average order value, and driving other KPIs.• Lead the management of marketing related programs and projects; projects usually are strategic in nature and are aimed at positioning the company for growth; projects often are cross functional and can also involve the management of third party suppliers and vendors.• Use creativity, experience, and knowledge of the market to conceive and champion new initiatives that will build brand awareness, acquire new customers, and promote customer loyalty in targeted market segments.