Michael Wald Email & Phone Number

Columbus, Ohio, United States

• Filmed and edited video content for Jeni’s brand partnerships and exclusives,such as the Olivia Rodrigo purple cone and Pop-Tarts flavor collaboration.
• Designed campaign banners, videos, and GIFs for Google Display ads, socialmedia and product landing pages, featuring new flavor collection releases.

Columbus, Ohio Area

• Oversaw media production, copy and creative strategy for all of Root’s paid channels, such as paid/vertical search, Facebook/IG, and Youtube.
• Wrote video scripts and brand copy for Facebook A/B tests, capturing 2-4x higher paying customers at similar spend levels.
• Developed instructional decks with product touch points for content creators, leading to UGC ads with 2.5x better conversion rates.
• Managed and art directed designers and agencies on multiple projects including banners, animated explainers and a custom product demo for influencers.
• Spearheaded a cross-team effort on landing page redesigns and copy changes, resulting in +19% more conversions over previous layouts.

• Collaborated with production companies, brands, and start-ups on a variety of projects such as interviews, social media posts, and product demos.CLIENTSBillboardThe Disney Store | Star WarsHakkasan Las VegasMilano.

Boulder, Colorado

• Created The Curious Adventures of BB-8 video series, helping the BB-8 droid become the best selling Star Wars toy of 2015 with 18+ million views.
• Wrote, filmed, and edited marketing content for product launch campaigns, including website/social teasers, GIFs, POP display videos and unboxings.
• Produced scripts and video resources for Sphero’s SPRK (Students Parents Robots Kids) program and STEM initiatives (teaching kids to code).Notable Achievements:
• Recognized in 2017 SHOOT Magazine’s New Director Showcase.
• 2016 AVA Digital Awards Platinum winner for Social Media Campaign, Platinum winner for Directing (short format).
• Sphero work featured on Star Wars Facebook / Twitter / Instagram, Gizmodo, Time, Bloomberg, Nerdist.

Los Angeles

• Provided daily office support for production teams and client meetings.
• Worked as a PA on Partizan productions, ranging from indie music videos to national commercials.

Los Angeles

• Worked on a team that developed possible branding directions for the Scion iQ American release.
• Designed conceptual content for a variety of media channels, such as billboards, print, and public installations.

Santa Monica

• Office and Production Assistant / Summer 2007.
• Provided project research for commercials such as unique props and locations.
• PA set experience on national commercials for Nissan, Chevy, and I-Hop.

Mfa In Film, Directing / Advertising / Animation

Ba In Film Studies, Ba In Studio Art

Film

A semester long program.