Bernice Kwok Email & Phone Number

Singapore

Singapore

• Oversee APAC campaigns from start to finish, working alongside client teams to understand their goals, optimise and manage their digital strategy within budget.
• Ideate and execute effective brand content optimised for key platforms and social media, including but not limited to TikTok, YouTube, Facebook and Instagram.
• Develop creative tactics and identify KOLs and collaborators that best fit client requirements. Define the right approach for collaborators to meet the set objectives, negotiate fair rates for content, and ensure that.
• Design campaign roadmaps and bring them to fruition. Ensure all tasks are delivered on time and to the highest standard.
• Grow the Collab Asia talent network by identifying and building relationships with prominent influencers and thought leaders.
• Conceptualise and execute video campaigns. Key responsibilities include talent casting, script writing, location sourcing, reviewing and assembling footage, and overseeing post-production.

Singapore

• Developed 360° marketing strategy for B2B and B2C clients in the FMCG space to optimise their online and offline efforts. Drove profitability through effective trade marketing as well as online advertising and.
• Led award-winning campaigns that tapped on digital trends such as AI, AR tools and purposeful KOL collaborations. Activations made a positive impact on target audiences and fulfilled the set objectives. Campaigns were.
• Implemented successful, results-driven digital strategies for key accounts including Marks & Spencer (SG, MY), St. Ives (MENA, UK, IN), Pro Formula (EU) and NIVEA (SG). Grew Passion Peers' portfolio and brought several.
• Managed a team of copywriters, designers and video editors to execute projects efficiently.Key Clients: Marks & Spencer, St. Ives, NIVEA, Love Beauty and Planet, Cif, Pro Formula (B2B)

Singapore

• Pitched and covered stories as assigned by the senior editor, including news reports, feature articles, editorials and show reviews.
• Managed relationships with digital partners, working in tandem to generate buzz around artiste shows and releases through engaging promotional activities.
• Partnered with event promoters to drive ticket sales through artiste interviews and feature articles that increased show publicity.
• Developed copy for Bandwagon social media accounts, assisted with content planning that grew readership.

Shanghai City, China

• Contributed extensively to the pre- and post-production of youth-oriented projects such as NBA China's 'NBA 故事', a series of short animations featuring key moments of NBA players on and off the court. Responsibilities.
• Proposed content ideas for the VICE China platform as well as their music channel Noisey. The '年轻人们- Young People' series was a key project that explored subcultures across China and the aspirations of Chinese youth.
• Monitored industry trends and competition to evaluate VICE China's existing performance, proposed solutions to improve creative services to clients.

Singapore

• Strategised events and partnerships to drive awareness and signups on the Vaniday platform.
• Managed social media content and influencer campaigns.
• Developed long-form content for the Vaniday blog and feature articles on partner platforms Daily Vanity, Vanilla Luxury and PurelyB.

Bachelor'S Degree, Communication And Media Studies

Communication And Media Studies

Ib Diploma, Dance

Bachelor Of Arts - Ba, Communication And Media Studies