Creative Strategy Director
Current
Mar 2021 - Present
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Umer R Email & Phone Number
I support Bold startups and organizations in commanding their authentic voice from the noise to increase revenue @ The Bold Option — Creative Strategy & Tech Studio.
at
The Bold Option
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Current company
Role
I support Bold startups and organizations in commanding their authentic voice from the noise to increase revenue @ The Bold Option — Creative Strategy & Tech Studio.
Location
Dubai, United Arab Emirates, United Arab Emirates
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Umer R is listed as I support Bold startups and organizations in commanding their authentic voice from the noise to increase revenue @ The Bold Option — Creative Strategy & Tech Studio. at The Bold Option, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Umer R.
Umer R previously worked as Creative Strategy Director at The Bold Option and Creative Strategy Director at Capital Block.
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The Bold Option
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Profile bio
About Umer R
Guided by the principles of the Japanese Ikigai philosophy, Umer’s journey as a parent and entrepreneur focuses on striving to achieve the balance between doing what he loves, what the world needs, what he can be paid for, and what he excels at. Living in the UAE for over 20 years, he has made a positive contribution to both local and international businesses by integrating creative strategy, storytelling, behavioral psychology, design thinking and data into his work.Umer has spent the last 7 years deeply involved in the rapid evolution of technology and its cultural significance in the age of AI.
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5 roles
Umer R work experience
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Creative Strategy Director
- Set the agency's creative vision to evolve and maintain effectiveness in the fast-changing tech space - Lead the creative strategy, concept development and execution process - Work closely with the leadership team to develop Web3 creative products for brands- Collaborate with the tech/development team to integrate creative strategy and storytelling with.
Dec 2021 - Mar 2023
Head Of Creative Strategy
- Lead on creative brand and content strategy for key digital platforms to support data specialists, media planners and business directors- Write and design clear briefs for the creative team to minimize delays and task ownership gaps - Develop and conduct workshops and courses for Media Planners, Performance Leads and Hybrid Creatives on ‘storytelling and.
Apr 2017 - Aug 2021
Creative Lead - Storytelling
⁃ Work closely with the strategy and creative director to develop and refine the creative briefs ⁃ Lead brainstorming sessions with client servicing, art directors, designers, copywriters⁃ Understand and recommend storytelling framework and marketing trends to improve campaign performance across key digital and offline media ⁃ Present creative concepts to.
Feb 2012 - Mar 2017
Senior Copywriter
⁃ Conceptualize campaign ideas with Art Directors, Graphic Designers and Social Media Managers⁃ Regularly collaborate with the Strategy Director to create relevant creative concepts and ideas ⁃ Present several initial idea boards on a regular basis to the ECD for key agency accounts⁃ Propose impactful copy-led media specific ideas to support the brand’s.
May 2010 - Jan 2012
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What company does Umer R work for?
Umer R works for The Bold Option.
What is Umer R's role at The Bold Option?
Umer R is listed as I support Bold startups and organizations in commanding their authentic voice from the noise to increase revenue @ The Bold Option — Creative Strategy & Tech Studio. at The Bold Option.
Where is Umer R based?
Umer R is based in Dubai, United Arab Emirates, United Arab Emirates while working with The Bold Option.
What companies has Umer R worked for?
Umer R has worked for The Bold Option, Capital Block, Um Menat, Livingroom Communication, and Mullenlowe Mena.
How can I contact Umer R?
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