- Set the agency's creative vision to evolve and maintain effectiveness in the fast-changing tech space - Lead the creative strategy, concept development and execution process - Work closely with the leadership team to develop Web3 creative products for brands- Collaborate with the tech/development team to integrate creative strategy and storytelling with Web3 proposals- Build and mentor a hybrid creative studio team to strengthen and diversify the agency portfolio - Produce creative and Web3 strategy to launch digital collectible concepts for sports organizations, universities and European football clubs- Simplify complex layers of communication through storytelling and design - Educate and empower clients with new fan engagement tools and emerging technologies - Develop robust internal working processes to optimize ongoing remotely managed creative projects

- Lead on creative brand and content strategy for key digital platforms to support data specialists, media planners and business directors- Write and design clear briefs for the creative team to minimize delays and task ownership gaps - Develop and conduct workshops and courses for Media Planners, Performance Leads and Hybrid Creatives on ‘storytelling and design with data’- Set and track business goals with client leads to manage business KPI’s - Conduct creative brand audits and offer advice on best content practice - Guide on creative project costing and budgeting with business directors- Evaluate and recruit the agency creative team - Mentor and support the creative team from ideation, concept, storytelling, direction and design- Develop a sense of ‘one team, one goal’ to encourage collective knowledge and improve client-facing products, frameworks, pitch process and strategic thinking to increase business performance - Promote positive work environment and be a true representative of an inspiring agency culture

⁃ Work closely with the strategy and creative director to develop and refine the creative briefs ⁃ Lead brainstorming sessions with client servicing, art directors, designers, copywriters⁃ Understand and recommend storytelling framework and marketing trends to improve campaign performance across key digital and offline media ⁃ Present creative concepts to high level decision makers⁃ Develop and propose relevant copywriting style, art direction and design for film, TVCs and digital campaigns⁃ Write comprehensive production briefs to identify the best partners and talent ⁃ Creative guidance and solutions during pre- and post-production on high-end agency projects⁃ Review the creative work with an objective mindset for key content formats (video, photography, animation), marketing collateral (both digital and print), and brand assets (in-store & online) ⁃ Guide and mentor junior creative teams⁃ Build a culture of creative independence and collective thinking ⁃ Collaborate with key agency clients to support sustained business growth⁃ Key project launches: Dubai Tram, Dubai Cycling Track, RTA Road Safety Campaign

⁃ Conceptualize campaign ideas with Art Directors, Graphic Designers and Social Media Managers⁃ Regularly collaborate with the Strategy Director to create relevant creative concepts and ideas ⁃ Present several initial idea boards on a regular basis to the ECD for key agency accounts⁃ Propose impactful copy-led media specific ideas to support the brand’s communication and business objectives⁃ Maintain communication consistency and develop distinct brand tone of voice ⁃ Work independently with network offices to offer creative support on campaigns and pitches ⁃ Key project launches: Bloomingdale’s Dubai - New York, New York Collection