Martin Rytter Danielsen Email & Phone Number

Copenhagen Area, Denmark

As Senior Consultant in the EMEA Retail Excellence team, I project managed implementation of process and system optimization in collaboration with market and global functions.• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘀𝘁𝗼𝗿𝗲 𝘀𝘁𝗼𝗰𝗸 𝗱𝗮𝘁𝗮 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 – created process flow charts, wrote user-stories for Agile IT-development, and rolled out releases in markets• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘀𝘁𝗼𝗿𝗲 𝗺𝗮𝘀𝘁𝗲𝗿 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 – analyzed and supervised cleansing of existent data, mapped data system links, and revamped data maintenance process• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗮𝘁𝗮 𝗼𝗻 𝘀𝘁𝗼𝗿𝗲 𝘁𝗶𝗹𝗹𝘀 – created flow charts for each data type for who, when and how it was generated throughout the organization• 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝘀𝘁𝗼𝗿𝗲 𝗼𝗿𝗱𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 – acted as the link between the business and the development team• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘀𝘁𝗼𝗿𝗲 𝗹𝗮𝗯𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗼𝗼𝗹𝘀 – labor cost dashboard used by the management for labor cost savings, and scheduling tool used by stores for managing staff hours

As Sales & Marketing Strategy Analyst, I was heading a 2-man team that was responsible for implementing global projects in the Nordic region, as well as supporting Nordic leadership, marketing, and sales teams with reporting and data for business cycles meetings and core processes.• Developed KPI performance dashboard• Developed competitor price tracking tool• Supervised the annual budget process• Managed the SharePoint file sharing platform

• Managed the monthly sales forecast• Performed quality control of 3rd party sellout data• Managed Salesforce and SAP BW store master data• Oversaw Sony store visit app used by traveling sales team

Gentofte, Denmark

Gentofte, Denmark

Master'S Degree, Organization, Strategy And Leadership

Master thesis: The impact of corporate foresight on the strategic orientation of the firm – an analysis of value creation from foresight.

Master Of Science (Msc), Management

Economics And Business Administration, Economics