Christopher Rochester Email & Phone Number

Www.Worldwerkz.Com

Working with unique technology U.S. direct selling companies I provide experience-based business advice for the Australian and New Zealand markets, encompassing sales strategy, customer development, governance, product compliance, communications mix, logistics, freight, customer service, product price sensitivity. Clients include:• Arbonne Corp (2006) - https://www.arbonneinternational.com • ACN Telecommunications (2007) - http://www.acnaustralia.com.au • EcoQuest International (2007, 2008/2009) - http://www.ecoquestintl.com • HavenScent Pty Ltd (2008) - http://havenscent.com.au • Waiora (2009) - http://www.waiora.com • Life Miracle Health Products (2009) - http://www.lifenatural.com • MCM Electronics (2008-2010) - http://www.mcmelectronics.com.au• One Stop Pine (2009-2010) - http://www.onestoppine.com.au• cPRIME USA (2011-2012) - www.cprimeusa.com• Evolv Health (2011-2012) - http://www.evolvhealth.com• Ludaxx Inc (2013-2014) - http://www.ludaxx.comKey achievements and experience:Develop ‘discussion’ template (for mostly U.S. clients) to gain an understanding of requirements for a successful Australasian business: capital required, product demand and regulatory, IT support, channel opportunities,12/24 month sales/income scenarios, ROI/ROE. This consulting approach reflects my personal business launch experience and is designed to minimise risk for businesses without in-market experience.

Sydney

Board Management role, overseeing fiduciary responsibilities of CPRIME within Australasia.

United States

Nikken Australasia (Nikken Wellness) markets unique health products directly into homes throughout Australia and New Zealand. I was responsible for the company’s Greenfields set-up, strategic direction and bottom line, underpinned by the recruitment of 16,901 performance-based salespeople. Key achievements and experience:• Exceeded annual sales, profit, owner equity targets. Achieved $6m in the first year of operation, $2m above forecast. Revenue growth over the next 6 years averaged 13.8% (8% - 18%); reached $12m/year sales.• Achieved new ‘growth’ channel. Implemented advertising for industry magazines (GP, Diabetes, Arthritis, newspaper, woman’s/men’s magazines etc). 12,000 requests for follow-up information/appointments GPs, nurses and complementary health professionals in Australasia. • Delivered a 20% NPBT business - best performing affiliate per head of population. Ahead of U.S., Germany, Japan, Canada, U.K., Taiwan, Hong Kong, Philippines, Israel, Singapore, France, and Italy. High visibility, multi-communication approach grew the business 14% over year 2, increased orders by 10% to 20,000 for the year, and average order size to $390, with a more balanced sales mix. • Drove ‘internal’ costs down to improve financial position. NPBT increased 7%, ROI by 20%, and Revenue/Staff went from $520,000 to an industry leading $610,000. Improved synergies and eliminated redundant/manual practices e.g. Australian call centre functionally absorbed New Zealand call centre - $120,000/year saving; inventory turn improved 2.4 to 3.8 @ $1m; a/c payable renegotiated from 7 to 30 days; monthly commissions placed on short term account - $28,000/year gain. • Improved Freight Costs. Australian first, pioneered next-day delivery into Auckland homes from Sydney warehouse, negating the cost of fulfilment warehousing within NZ. Overall $25,000/month saving.

North Sydney

SecureCom - a private microcap start-up, intention to IPO - owned the Australian rights to market a leading-edge telephony-based security product. I was responsible for developing all elements of communication, liaising with service providers and recruiting licensees.Key achievements and experience:• Generated a licensee prospectus, indicative returns (foundation shares/conditional returns/conversion shares), website build, presentations for potential investors. Resultant investors Sydney, Melbourne, Brisbane, Perth. Met the $1.2M prospectus target.

Amway Australia is a market leader and pioneer of the direct selling industry. I was responsible for the B2B interaction between Amway corporate and Amway contracted product distributors. Key achievements and experience:• Home Shopping Delivered (HSD now Ditto Delivery) grew Amway’s total business by 10% within six months. Appointed Manager in charge of developing HSD. Evolved customer touch points and wants/needs. On-line cycle shopping is now Amway’s dominant ordering segment.• B2B role (two management, two executive and three office reports) interacting with 30 Amway leaders whose business turnover ranged from $2m-$50m per year. Key B2B role of influence between Amway corporate and contracted distributors. Oversaw higher-end promotional prizes e.g. cars or overseas trips. The keystone role in the company’s advertising, marketing and sales strategy.• Appointed National Sales & Marketing Manager of Watch24 Security Services - a subsidiary of Amway Australia that specialises in back-to-base home and commercial security systems. Responsible for launch, sales, marketing, public relations, advertising, and sales-relationship-building training of our B2B security advisors, within a framework of security industry compliance.

Australian sales of SalazopyrinEN after launch [second line use ‘early intervention’ Rheumatoid Arthritis] eclipsed sales of market leader Ridaura. I developed, scripted, co-ordinated the clinical trial, and managed the significant research budget. Key achievements and experience:• The double-blinded randomized multivariate trial was a Pharmacia Australia B2B collaboration with chair Professor Peter Brooks, and other leading Australian Rheumatologists. In addition to marketing output I developed, scripted and produced the clinical methodology, design, SPSS framework, metrology protocol and placement, outcome determination/sensitivity and reporting structure. The trial was conducted over eighteen months with a further three months collating and report writing, eliciting a therapeutic and side-effects profile. The Australian trial and subsequent TGA listing for SalazopyrinEN was a catalyst for its follow-launch in Europe and the U.S..

Grew the business by 30% and tripled profit within six months of my appointment. More than doubled the business in eighteen months. Introduced turnaround strategies to broaden the product mix and improve product margin.Key achievements and experience:1. Engaged my own in-house 'market research' by applying a matrix of HLS' product range for presentation to six key accounts.2. Evolved a sales plan that better understood customer needs (products and purchase cycles), ascertained sales opportunities and potential, the required marketing/technical material, and simpler (customer-friendly) order form. 3. Introduced the new material to thirty customers,100% of whom placed an order within one month. Supplied this order form to occasional or new customers, thirteen of whom placed an order within the next three months for items right across categories. The profit for these orders (ongoing) ranged from 250% to 40%, versus the formerly dominant chemical business which offered less margin. Trained interstate representatives on this process. Promoted to State Sales Manager as a result.

Bachelor Of Science, Molecular Biology And Human Physiology.

Activities and Societies: Australian Society for Biochemistry and Molecular Biology

Master Of Business Administration (Mba), Market/Industry Analysis & Frameworks; Barrier To Entry Strategy; Financial Underpinning.

Specialisation: 1. Mining - onsite mine analysis (NSW, Victoria, Tasmania - underground and open cut); macro and micro assessment, best.

Master Of Business Research, Research-Based Process Applied To Customer Acquisition.

Activities and Societies: Learning the wisdom of my wonderful classmates, all of whom are Vietnamese academics.

Fellow Of The Australian Institute Of Company Directors (Faicd), Fiduciary Responsibilities Of A Company Director