Amit Kumar Email & Phone Number

New York, Us

Go To Market, Pricing, Messaging and Positioning, Content Development and Sales Enablement

Fenchurch Street, England, Gb

Recruited by the CRO to own the P&L, set the vision, and drive product-market fit. Led launch of new AI/ML data analytics products and scaled the business by leading Sales, Marketing, and Product teams globally.Strategic Leadership & Market Innovation:• Segmented the market based on size, maturity and budget..• Identified personas using digital & in-person market and competitive research• Leveraged Voice of Customer (VoC) to refine messaging, value proposition and pitch for better market alignment.Driving Organizational Growth & Excellence::• Built up the Sales & Marketing functions to create a robust growth engine, recruiting top talent.• Established KPIs to track business/individual performance, fostering a culture of accountability• Applied data-driven problem-solving frameworks to uncover root causes and drive countermeasures.Sales & Marketing Synergy:• Led development of impactful sales collateral, enhancing sales ability to communicate benefits.• Trained global sales on features, benefits, and objection handling, increasing sales effectiveness and customer engagement.• Conducted 20+ Win/Loss interviews.Catalyzing Market Demand:• Achieved a 27% Open Rate & 1.8% CTR on email campaigns, significantly increasing lead generation.• Conducted webinars with >100+ attendees/event• Averaged 10 monthly meetings per SDR, driving a consistent qualified lead pipeline.• Drove rigorous strategies to identify target buyers, craft a compelling sales playbook, and qualify deals, enhancing sales cycle and conversion rates.Product Vision & Lifecycle Management:• Drove customer-centric, agile product development, integrating feedback from 50+ customers & Win/Loss interviews into the product roadmap.• Optimized product portfolio by EOLing 4 and launching 3 new high-revenue products, demonstrating effective lifecycle management.• Tiered complex products, allowing customers to adopt technology, enhancing customer satisfaction and adoption.

Houston, Tx, Us

Leadership position, reporting to OpCo GM. • Re-negotiated an existing commercial agreement to favorable revenue share in return of additional dev resources

Houston, Tx, Us

Go-To-Market (GTM) Strategy:• Crafted and executed an award-winning GTM strategy, securing the President’s Award for outstanding market entry and growth.• Developed comprehensive product messaging & positioning documents• Innovatively created 3 tiers in the product, utilizing conjoint analysis for a strategic pricing strategy that maximized market penetration and profit.• Designed and implemented a Channel Partner Model, successfully signing up 4 national distributors and rapidly onboarding 500+ sites, significantly expanding market reach.Sales Enablement & Support:• Developed a suite of Sales Enablement tools and conducted intensive training on value-selling techniques, significantly enhancing sales team performance and customer engagement.• Successfully positioned our product in front of >100 customers, including multi-billion-dollar organizations, demonstrating effective communication and negotiation skills.• Structured creative offers such as try-to-buy, hardware bundling, and multi-year contracts to accelerate product adoption and customer satisfaction.Demand Generation:• Led the design and execution of commercial experiments & A/B testing, significantly accelerating growth through informed, data-driven strategies.• Drove product awareness and lead generation through targeted email , social media marketing, and industry events, effectively increasing brand visibility and market presence.Product Management:• Developed and executed a comprehensive 3-year product roadmap, grounded in extensive market research and feedback from 100+ customers, ensuring product met market needs and stayed ahead of industry trends.• Actively engaged customers and prospects in ideation and roadmap prioritization using tools like Aha!, fostering a customer-centric approach to product development.• Successfully guided large cross-functional teams through intricate design, product, and priority decisions, demonstrating strong leadership and project management skills.

Tonawanda, New York, Us

Held a pivotal leadership position, reporting directly to the President of the Automotive business unit, leading a globally dispersed team of product managers and marketers. Took on Growth & Margin responsibility for a $200M business, successfully maintaining a YoY growth rate of approximately 15-20%.Product Management Excellence:• Spearheaded the launch of multiple new products, consistently keeping new product sales at 19% of total annual sales, demonstrating a keen eye for market needs and trends.• Successfully launched 2 high-value products, together generating several million dollars in revenue in Year 1, reflecting strong product development and launch strategies.Product Strategy and Marketing Operations:• Collaborated with an external agency to develop a new, user-centric website and comprehensive collateral for the entire portfolio, enhancing brand visibility and market engagement.• Directed and supported strategic actions to consistently achieve > 10% annual growth, showcasing effective strategic planning and execution.• Achieved a dominant 50% market share in Chinese markets through the successful implementation of the “Knowledge Source” strategy, reflecting deep market understanding and innovative market penetration strategies.• Developed 5-year strategic action plans grounded in granular and data-driven bottom-up market research, competitive analysis, and SWOT analysis, ensuring long-term strategic direction and market competitiveness.

Ms, Predictive Modeling

Mba

B. Engg

Education record