Amit Kumar

Amit Kumar Email and Phone Number

Product Leader | Product Marketing | Product Management | Positioning & Messaging | Go To Market | 0 to 1 | B2B | SaaS @ Gooten
Amit Kumar's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
About Amit Kumar

10+ years in product marketing, product management, and sales leadership roles. Scaled two B2B SaaS businesses from 0 to 1, launched 10+ products, and developed go-to-market strategies for multiple product lines. Conducted 100+ voice of customer interviews to refine messaging, positioning, product strategy, sales tactics, and roadmaps.My expertise lies in creating and executing robust Go-To-Market strategies, multi-year roadmaps, MVPs, launching new products, and recruiting high performing sales & marketing teams. Leveraging market and competitive research, I delve into the target market to understand how my products create value and which specific pain point problems they address and for who. I utilize this data to identify specific market segments more likely to buy/adopt first, develop detailed buyer personas, and craft messaging and positioning that resonates with these segments, speeding up sales cycle and revenue generation.I have a proven track record of partnering and enabling sales teams. My creation of compelling sales collateral, including white papers, ROI calculators, data sheets, presentations, and videos, is designed to empower sales teams. I've trained globally dispersed teams on product features, benefits, pitching techniques, and objection handling, enabling them to successfully position our products to over 100 clients and close high-value deals with creative offers like freemium models, try-to-buy options, hardware and professional services bundling, and multi-year contracts.With over 15 years of experience in talent management, I excel in building and developing high-performing teams in engineering, product, marketing, and sales. My leadership extends from nurturing individual contributors to guiding directors, focusing on innovation, and driving performance.My professional journey spans from agile startups to Fortune 500 companies like Danaher. Here, I embraced the Danaher Business Systems, a methodology that champions metric-driven management and strategic planning, significantly contributing to growth and efficiency.I'm adept at working closely with a diverse client portfolio, from major automotive firms like Toyota to high-profile retailers such as Costco, and a range of businesses including governmental agencies and utility companies. These engagements have enriched my expertise, making me a versatile and invaluable addition to any leadership team seeking to innovate and grow in the B2B Enterprise, SaaS, IoT, and AI/ML sectors.

Amit Kumar's Current Company Details
Gooten

Gooten

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Product Leader | Product Marketing | Product Management | Positioning & Messaging | Go To Market | 0 to 1 | B2B | SaaS
Amit Kumar Work Experience Details
  • Gooten
    Head Of Product Marketing
    Gooten Nov 2023 - Present
    New York, Us
    Go To Market, Pricing, Messaging and Positioning, Content Development and Sales Enablement
  • Arcadis Gen
    Vice President | Product Marketing & Management
    Arcadis Gen Apr 2021 - Aug 2023
    Fenchurch Street, England, Gb
    Recruited by the CRO to own the P&L, set the vision, and drive product-market fit. Led launch of new AI/ML data analytics products and scaled the business by leading Sales, Marketing, and Product teams globally.Strategic Leadership & Market Innovation:• Segmented the market based on size, maturity and budget..• Identified personas using digital & in-person market and competitive research• Leveraged Voice of Customer (VoC) to refine messaging, value proposition and pitch for better market alignment.Driving Organizational Growth & Excellence::• Built up the Sales & Marketing functions to create a robust growth engine, recruiting top talent.• Established KPIs to track business/individual performance, fostering a culture of accountability• Applied data-driven problem-solving frameworks to uncover root causes and drive countermeasures.Sales & Marketing Synergy:• Led development of impactful sales collateral, enhancing sales ability to communicate benefits.• Trained global sales on features, benefits, and objection handling, increasing sales effectiveness and customer engagement.• Conducted 20+ Win/Loss interviews.Catalyzing Market Demand:• Achieved a 27% Open Rate & 1.8% CTR on email campaigns, significantly increasing lead generation.• Conducted webinars with >100+ attendees/event• Averaged 10 monthly meetings per SDR, driving a consistent qualified lead pipeline.• Drove rigorous strategies to identify target buyers, craft a compelling sales playbook, and qualify deals, enhancing sales cycle and conversion rates.Product Vision & Lifecycle Management:• Drove customer-centric, agile product development, integrating feedback from 50+ customers & Win/Loss interviews into the product roadmap.• Optimized product portfolio by EOLing 4 and launching 3 new high-revenue products, demonstrating effective lifecycle management.• Tiered complex products, allowing customers to adopt technology, enhancing customer satisfaction and adoption.
  • Insite360
    Head Of Strategic Partnerships
    Insite360 Mar 2020 - Apr 2021
    Houston, Tx, Us
    Leadership position, reporting to OpCo GM. • Re-negotiated an existing commercial agreement to favorable revenue share in return of additional dev resources
  • Insite360
    Global Product Marketing Manager | Product Manager
    Insite360 Jun 2016 - Feb 2020
    Houston, Tx, Us
    Go-To-Market (GTM) Strategy:• Crafted and executed an award-winning GTM strategy, securing the President’s Award for outstanding market entry and growth.• Developed comprehensive product messaging & positioning documents• Innovatively created 3 tiers in the product, utilizing conjoint analysis for a strategic pricing strategy that maximized market penetration and profit.• Designed and implemented a Channel Partner Model, successfully signing up 4 national distributors and rapidly onboarding 500+ sites, significantly expanding market reach.Sales Enablement & Support:• Developed a suite of Sales Enablement tools and conducted intensive training on value-selling techniques, significantly enhancing sales team performance and customer engagement.• Successfully positioned our product in front of >100 customers, including multi-billion-dollar organizations, demonstrating effective communication and negotiation skills.• Structured creative offers such as try-to-buy, hardware bundling, and multi-year contracts to accelerate product adoption and customer satisfaction.Demand Generation:• Led the design and execution of commercial experiments & A/B testing, significantly accelerating growth through informed, data-driven strategies.• Drove product awareness and lead generation through targeted email , social media marketing, and industry events, effectively increasing brand visibility and market presence.Product Management:• Developed and executed a comprehensive 3-year product roadmap, grounded in extensive market research and feedback from 100+ customers, ensuring product met market needs and stayed ahead of industry trends.• Actively engaged customers and prospects in ideation and roadmap prioritization using tools like Aha!, fostering a customer-centric approach to product development.• Successfully guided large cross-functional teams through intricate design, product, and priority decisions, demonstrating strong leadership and project management skills.
  • Unifrax I Llc
    Head Of Product Marketing & Management - Automotive Bu
    Unifrax I Llc 2012 - 2016
    Tonawanda, New York, Us
    Held a pivotal leadership position, reporting directly to the President of the Automotive business unit, leading a globally dispersed team of product managers and marketers. Took on Growth & Margin responsibility for a $200M business, successfully maintaining a YoY growth rate of approximately 15-20%.Product Management Excellence:• Spearheaded the launch of multiple new products, consistently keeping new product sales at 19% of total annual sales, demonstrating a keen eye for market needs and trends.• Successfully launched 2 high-value products, together generating several million dollars in revenue in Year 1, reflecting strong product development and launch strategies.Product Strategy and Marketing Operations:• Collaborated with an external agency to develop a new, user-centric website and comprehensive collateral for the entire portfolio, enhancing brand visibility and market engagement.• Directed and supported strategic actions to consistently achieve > 10% annual growth, showcasing effective strategic planning and execution.• Achieved a dominant 50% market share in Chinese markets through the successful implementation of the “Knowledge Source” strategy, reflecting deep market understanding and innovative market penetration strategies.• Developed 5-year strategic action plans grounded in granular and data-driven bottom-up market research, competitive analysis, and SWOT analysis, ensuring long-term strategic direction and market competitiveness.

Amit Kumar Skills

Product Development Cross Functional Team Leadership Manufacturing Process Engineering Program Management Engineering Management Continuous Improvement Automotive Process Improvement Design Of Experiments Spc Engineering Competitive Analysis Supply Chain Management R&d Project Management Strategy Business Strategy Management Process Simulation Global Management Product Marketing New Business Development Automotive Parts Business Development Strategic Planning Leadership Product Management Marketing Software As A Service Internet Of Things Customer Success Management Saas Commercialization Pricing Strategy Kaizen Start Ups Aha Information Technology Cloud Computing Cloud Marketing Enterprise Software B2b Marketing Strategy Solution Architecture Account Executives Sales Sales Operations

Amit Kumar Education Details

  • Miami University
    Miami University
    Predictive Modeling
  • University At Buffalo School Of Management, The State University Of New York
    University At Buffalo School Of Management, The State University Of New York
    Mba
  • Indian Institute Of Technology, Roorkee
    Indian Institute Of Technology, Roorkee
    B. Engg
  • St Mary'S Academy
    St Mary'S Academy

Frequently Asked Questions about Amit Kumar

What company does Amit Kumar work for?

Amit Kumar works for Gooten

What is Amit Kumar's role at the current company?

Amit Kumar's current role is Product Leader | Product Marketing | Product Management | Positioning & Messaging | Go To Market | 0 to 1 | B2B | SaaS.

What is Amit Kumar's email address?

Amit Kumar's email address is am****@****ail.com

What is Amit Kumar's direct phone number?

Amit Kumar's direct phone number is +171676*****

What schools did Amit Kumar attend?

Amit Kumar attended Miami University, University At Buffalo School Of Management, The State University Of New York, Indian Institute Of Technology, Roorkee, St Mary's Academy.

What skills is Amit Kumar known for?

Amit Kumar has skills like Product Development, Cross Functional Team Leadership, Manufacturing, Process Engineering, Program Management, Engineering Management, Continuous Improvement, Automotive, Process Improvement, Design Of Experiments, Spc, Engineering.

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