Amit Kumar Email and Phone Number
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10+ years in product marketing, product management, and sales leadership roles. Scaled two B2B SaaS businesses from 0 to 1, launched 10+ products, and developed go-to-market strategies for multiple product lines. Conducted 100+ voice of customer interviews to refine messaging, positioning, product strategy, sales tactics, and roadmaps.My expertise lies in creating and executing robust Go-To-Market strategies, multi-year roadmaps, MVPs, launching new products, and recruiting high performing sales & marketing teams. Leveraging market and competitive research, I delve into the target market to understand how my products create value and which specific pain point problems they address and for who. I utilize this data to identify specific market segments more likely to buy/adopt first, develop detailed buyer personas, and craft messaging and positioning that resonates with these segments, speeding up sales cycle and revenue generation.I have a proven track record of partnering and enabling sales teams. My creation of compelling sales collateral, including white papers, ROI calculators, data sheets, presentations, and videos, is designed to empower sales teams. I've trained globally dispersed teams on product features, benefits, pitching techniques, and objection handling, enabling them to successfully position our products to over 100 clients and close high-value deals with creative offers like freemium models, try-to-buy options, hardware and professional services bundling, and multi-year contracts.With over 15 years of experience in talent management, I excel in building and developing high-performing teams in engineering, product, marketing, and sales. My leadership extends from nurturing individual contributors to guiding directors, focusing on innovation, and driving performance.My professional journey spans from agile startups to Fortune 500 companies like Danaher. Here, I embraced the Danaher Business Systems, a methodology that champions metric-driven management and strategic planning, significantly contributing to growth and efficiency.I'm adept at working closely with a diverse client portfolio, from major automotive firms like Toyota to high-profile retailers such as Costco, and a range of businesses including governmental agencies and utility companies. These engagements have enriched my expertise, making me a versatile and invaluable addition to any leadership team seeking to innovate and grow in the B2B Enterprise, SaaS, IoT, and AI/ML sectors.
Gooten
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Head Of Product MarketingGooten Nov 2023 - PresentNew York, UsGo To Market, Pricing, Messaging and Positioning, Content Development and Sales Enablement -
Vice President | Product Marketing & ManagementArcadis Gen Apr 2021 - Aug 2023Fenchurch Street, England, GbRecruited by the CRO to own the P&L, set the vision, and drive product-market fit. Led launch of new AI/ML data analytics products and scaled the business by leading Sales, Marketing, and Product teams globally.Strategic Leadership & Market Innovation:• Segmented the market based on size, maturity and budget..• Identified personas using digital & in-person market and competitive research• Leveraged Voice of Customer (VoC) to refine messaging, value proposition and pitch for better market alignment.Driving Organizational Growth & Excellence::• Built up the Sales & Marketing functions to create a robust growth engine, recruiting top talent.• Established KPIs to track business/individual performance, fostering a culture of accountability• Applied data-driven problem-solving frameworks to uncover root causes and drive countermeasures.Sales & Marketing Synergy:• Led development of impactful sales collateral, enhancing sales ability to communicate benefits.• Trained global sales on features, benefits, and objection handling, increasing sales effectiveness and customer engagement.• Conducted 20+ Win/Loss interviews.Catalyzing Market Demand:• Achieved a 27% Open Rate & 1.8% CTR on email campaigns, significantly increasing lead generation.• Conducted webinars with >100+ attendees/event• Averaged 10 monthly meetings per SDR, driving a consistent qualified lead pipeline.• Drove rigorous strategies to identify target buyers, craft a compelling sales playbook, and qualify deals, enhancing sales cycle and conversion rates.Product Vision & Lifecycle Management:• Drove customer-centric, agile product development, integrating feedback from 50+ customers & Win/Loss interviews into the product roadmap.• Optimized product portfolio by EOLing 4 and launching 3 new high-revenue products, demonstrating effective lifecycle management.• Tiered complex products, allowing customers to adopt technology, enhancing customer satisfaction and adoption. -
Head Of Strategic PartnershipsInsite360 Mar 2020 - Apr 2021Houston, Tx, UsLeadership position, reporting to OpCo GM. • Re-negotiated an existing commercial agreement to favorable revenue share in return of additional dev resources -
Global Product Marketing Manager | Product ManagerInsite360 Jun 2016 - Feb 2020Houston, Tx, UsGo-To-Market (GTM) Strategy:• Crafted and executed an award-winning GTM strategy, securing the President’s Award for outstanding market entry and growth.• Developed comprehensive product messaging & positioning documents• Innovatively created 3 tiers in the product, utilizing conjoint analysis for a strategic pricing strategy that maximized market penetration and profit.• Designed and implemented a Channel Partner Model, successfully signing up 4 national distributors and rapidly onboarding 500+ sites, significantly expanding market reach.Sales Enablement & Support:• Developed a suite of Sales Enablement tools and conducted intensive training on value-selling techniques, significantly enhancing sales team performance and customer engagement.• Successfully positioned our product in front of >100 customers, including multi-billion-dollar organizations, demonstrating effective communication and negotiation skills.• Structured creative offers such as try-to-buy, hardware bundling, and multi-year contracts to accelerate product adoption and customer satisfaction.Demand Generation:• Led the design and execution of commercial experiments & A/B testing, significantly accelerating growth through informed, data-driven strategies.• Drove product awareness and lead generation through targeted email , social media marketing, and industry events, effectively increasing brand visibility and market presence.Product Management:• Developed and executed a comprehensive 3-year product roadmap, grounded in extensive market research and feedback from 100+ customers, ensuring product met market needs and stayed ahead of industry trends.• Actively engaged customers and prospects in ideation and roadmap prioritization using tools like Aha!, fostering a customer-centric approach to product development.• Successfully guided large cross-functional teams through intricate design, product, and priority decisions, demonstrating strong leadership and project management skills. -
Head Of Product Marketing & Management - Automotive BuUnifrax I Llc 2012 - 2016Tonawanda, New York, UsHeld a pivotal leadership position, reporting directly to the President of the Automotive business unit, leading a globally dispersed team of product managers and marketers. Took on Growth & Margin responsibility for a $200M business, successfully maintaining a YoY growth rate of approximately 15-20%.Product Management Excellence:• Spearheaded the launch of multiple new products, consistently keeping new product sales at 19% of total annual sales, demonstrating a keen eye for market needs and trends.• Successfully launched 2 high-value products, together generating several million dollars in revenue in Year 1, reflecting strong product development and launch strategies.Product Strategy and Marketing Operations:• Collaborated with an external agency to develop a new, user-centric website and comprehensive collateral for the entire portfolio, enhancing brand visibility and market engagement.• Directed and supported strategic actions to consistently achieve > 10% annual growth, showcasing effective strategic planning and execution.• Achieved a dominant 50% market share in Chinese markets through the successful implementation of the “Knowledge Source” strategy, reflecting deep market understanding and innovative market penetration strategies.• Developed 5-year strategic action plans grounded in granular and data-driven bottom-up market research, competitive analysis, and SWOT analysis, ensuring long-term strategic direction and market competitiveness.
Amit Kumar Skills
Amit Kumar Education Details
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Miami UniversityPredictive Modeling -
University At Buffalo School Of Management, The State University Of New YorkMba -
Indian Institute Of Technology, RoorkeeB. Engg -
St Mary'S Academy
Frequently Asked Questions about Amit Kumar
What company does Amit Kumar work for?
Amit Kumar works for Gooten
What is Amit Kumar's role at the current company?
Amit Kumar's current role is Product Leader | Product Marketing | Product Management | Positioning & Messaging | Go To Market | 0 to 1 | B2B | SaaS.
What is Amit Kumar's email address?
Amit Kumar's email address is am****@****ail.com
What is Amit Kumar's direct phone number?
Amit Kumar's direct phone number is +171676*****
What schools did Amit Kumar attend?
Amit Kumar attended Miami University, University At Buffalo School Of Management, The State University Of New York, Indian Institute Of Technology, Roorkee, St Mary's Academy.
What skills is Amit Kumar known for?
Amit Kumar has skills like Product Development, Cross Functional Team Leadership, Manufacturing, Process Engineering, Program Management, Engineering Management, Continuous Improvement, Automotive, Process Improvement, Design Of Experiments, Spc, Engineering.
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