Wouter Butner Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Midrand

National Account Manager: Retail/FMCG 2019 – 2023 National Account Manager for one of the largest accounts: the second largest retail/FMCG group in South Africa with substantial operations across Africa. Key Responsibilities: • Developed comprehensive brand and channel strategies then converted them into tailored, account specific plans across a diverse product range over separate trading divisions•Managed and developed comprehensive plans across various categories for a diverse customer base spanning grocery, e-commerce, petroleum, and wholesale sectorsCollaborated with customer and the Coca-Cola to overhaul their e-commerce platform• Negotiated annual trading terms with key customers, fostering partnerships while identifying new growth opportunities• Built and maintained strong customer relationships through regular engagement, ensuring expectations were met or exceeded• Reviewed and adjusted business plans to meet KPI’s and targets, including revenue and margin growth. Optimised Occasion, Brand, Price, Pack and Channel execution frameworks• Development of roadmaps toward continuous improvement for customers and collaborating on process improvement initiatives (Sales, Marketing and Operational efficiency)• Utilised CRM systems to actively manage opportunities, qualify leads, and drive strategic initiatives, ensuring effective communication and collaboration across teams.Key Achievements:• Grew and sustained annual sales growth in excess of 6%• Implemented and managed the redesign of customers online platform resulting in an improved Omnichannel and consumer experience and volume growth of 107% for 2 consecutive years.• Established a cross channel working team to improve operational costs. Order vs delivery rate improved by 13%. Reduction in overall delivery costs• Identified gap in customer product range and launched an exclusive pack to cater for their customers’ needs. Delivered R15m or $1.2m AUD in new sales

Midrand

Key Responsibilities: • Directed volume and revenue growth initiatives through development and execution of strategic marketing campaigns aligned to customer plans across various product categories• Developed comprehensive, tailor-made business plans for each customer in support of KPIs and targets• Negotiated annual trading terms with key customers, fostering partnerships while identifying new growth opportunities• Coordinated strategic planning and execution of promotional campaigns• Managed the allocation and effective utilisation of the marketing cost budget• Reviewed and adjusted business plans to meet KPIs and targets, including revenue and margin growth, in close collaboration with internal stakeholders and customers as appropriateKey Achievements: • Awarded Supplier of the year award by both Shell petroleum group South Africa and Total Petroleum group. • Implemented an Energy drink plan which delivered 5% market share growth Nationally.

Johannesburg Area, South Africa

Key Responsibilities:• Coordinated strategy development for key accounts within the quick-service restaurant sector, ensuring customer satisfaction and sustainable partnerships through engagement and collaboration with customers;• Coordinated strategic planning and execution of promotional campaigns;• Reviewed and adjusted business plans to meet KPIs and targets, including revenue and margin growth, in close collaboration with internal stakeholders and customers as appropriate.Key Achievements: Grew and sustained annual sales growth in excess of 27%. • Listed, ranged and developed a Monster energy QSR meal combo strategy which delivered 10% growth in forwards share and 27% volume share growth. • Winner of Prestigious Coca Cola Global award for Implementation and development of Channel strategies. • Developed and grew 5 accounts from local accounts to National status delivering 200% volume growth

Midrand

• Skilled in strategic planning, with a focus on optimizing operations and boosting productivity through goal setting, identifying improvement areas, and crafting effective strategies across all trade channels;• Managed and coordinated regional operations, amongst others, with logistics partners, ensuring a streamlined and efficient supply chain;• Proficient in resource management, including budget, personnel, and equipment, to attain operational goals while adhering to financial constraints and operational standards;• Grew and sustained annual sales growth in excess of 20% in the main market segment.

Midrand

• Focused on the Premium segment of National account groups across all channels of trade• Managed and coordinated operations, including logistics partners, to ensure efficient operations and supply chain;• Directed a team of 20 professionals, ensuring cohesive and efficient operations;• Grew and sustained annual sales growth in excess of 17%.

Johannesburg Area, South Africa

• Managed and coordinated regional operations, amongst others for National QSR, tertiary and sport clubs• Enhanced customer service operations through execution and optimum stock management;• Formulated strategic account plans and negotiated agreements to foster profitable business relationships;

Postgraduate Diploma In Management Practices, Management Practices, Postgraduate Diploma

Systemic Management Practice Innovative Wealth Creation Managing Value Streams Action Learning Report

Diploma In Advanced Business Management, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Information Technology