Director Of Mobility Services (Ov-Fiets, Bicycle Parking, Carparking)
Utrecht, Nl
Managing the operations and development of customer services at all train stations in The Netherlands, leading a department of ~500 FTE with full P&L responsibility. Services includes; OV-fiets (bike rental/sharing, >4 million rentals p/a), management of guarded bicycle sheds (>600,000 parking places), car parking (>40,000 places), taxi, lockers, media, toilets and waiting facilities. Achievements include;- Created 25-30% growth of OV-fiets usage per year (from 1.4 mln rentals in 2014 to 4.2 mln in 2018), by focusing on operational excellence and professionalism in the organization.- Insourced and built the organization for management of guarded bicycle sheds, increased the number of sheds under management from 5 to over 60 with over 500 FTE employed in three years while introducing a new concept/format.- Negotiated a covenant with the Ministry of Transport and relevant stakeholders to collaborate and raise the investment (first tranche of €200m) for bicycle parking at train stations in The Netherlands - Rebuilt IT platform for door-to-door products to create open system and connect different resellers, besides delivered new innovative customer facing systems for OV-fiets and bicycle parking.- Revitalised management team by introducing coaching style of leadership and delegating responsibilities. Four out of six direct reports asked to keep mentoring after the end of the working relationship.
