Helping companies to optimize their workplace and hybrid work policies to make staff productive wherever they are. Responsible for all marketing at Workplaced globally.

Roku is North America's #1 Smart TV platform with 75M+ active users.Member of the leadership team at the Int. HQ in Amsterdam. Responsible for managing a team of country marketing managers leading all marketing activities including product, channel, partner, programmatic marketing.

Responsible for managing all marketing activities for Linksys (and WEMO) in EMEA (consumer & commercial) and managing a team of 9+ marketing professionals. Http://www.linksys.com

Responsible for the marketing, strategy & financial performance of Windows & Windows Devices in Western Europe for the commercial segment (customers with 1-250 employees & channel partners) as well as securing the right level of focus & resources across senior levels of the company to successfully attain the Windows Business Group priorities.Key Achievements:-Leading a team of 12 Product Marketing Managers across Western Europe.-Re-defining Product strategy (product moved from paid to free).-Multi million dollar Windows 10 launch campaign (multi channel ATL (digital) and BTL).-Revenue & scorecard performance + country reviews for Windows & Windows Devices.-Channel management, co-marketing, readiness (Hardware Manufacturers and Resellers).

Responsible for the marketing, startegy and business results of Windows & Windows Intune for the Netherlands subsidiary. Key Achievements:-Successfully launching Windows 8 with channel partners.-Launching Microsoft Surface; selling most stock in WE during its first summer cmpaign.-Obliterating Windows XP usage (strongest decline in WE) by driving massive PR.-Building a partner channel for Windows Intune in the Netherlands from scratch.

Responsible for all marketing activities (end-to-end) related to these 2 growth products including business development and channel development.Key achievements:-Establishing key relationships with Microsoft’s Corporate/Enterprise sales divisions (Spiffs & driving sales without direct compensation for account management). -Creating and managing an active partner channel for both products & co-marketing campaigns.  -Setting up efficient sales cycle alignment between Microsoft partners (LAR’s, CPLS, SI)  -Establishing self-sustaining marketing engines that generated leads for our sales force.

In this role I was responsible for the Windows 7 Early Adoption program and v-team. Key achievements-Leading a v-team of 6 technical resources & building an online community of 1100 TDM’s.  -Creating and driving PR for 20 customer success stories to support the Windows 7 launch.  -Managing customer satisfaction when implementation/deployment problems arise. -Negotiating joint marketing initiatives with partners for the Windows 7 launch.

Responsible for marketing planning and stimulating cultural change to cope with the changing market conditions in the health care sector (privitisation).