Wouter Ten Haaf Email & Phone Number

Rotterdam

Netherlands

- Responsible for wholesale network in NL ( 95% revenue via wholesalers)- Negotiating annual contracts with wholesales HQ’s, improving the operational efficiency and driving strategically longer term agenda between Mosa and Key Accounts- Re-setting strategic narrative for NL sales team – 10 FTE and manage the implementation- Heading the internal global commercial transformation team, structurally improve the commercial processes

Amsterdam Area, Netherlands

- Strategy development and sales activation of the strategy for EMEA - member of Globalleadership team, key strategic change with the past: focus on value over volume- Chairing cross regional teams to develop and sell new service concepts, ascomplimentary to our coatings product range- Development of new value propositions and continuous training of the salesteams in value propositions- Implementation of Sales Force Effectiveness programs and other continuousimprovement processes to operate more efficient, targeted, routinely driven andfocused on margin improvement- Implemented a new channel strategy, reduce the complexity internally whilesetting up a partnering program with our distributors footprint #WinningTogether- Managed key accounts & distributor sales

Singapore

- Implementation of the commercial excellence capabilities in the organization(Cost to Serve modelling, Segmentation, Pricing architecture, Product / Customercomplexity reduction, Margin Reporting cycles- Drive standardization and margin improvement projects- Improve the commercial performance of the BU by developing and implementingcommercial capabilities & tools.

Global

Internal project team working on Product and Margin Management projects, as driver for operational and commercial excellence.Key capabilities:- Pricing architecture analyses, market trend screening, competitor price intelligence and brand ladder. - Development of value-based pricing strategy- Build Cost to Serve model by consolidating transactional data and P&L to create financial transparency from net sales to EBIT on product and customer level. Set margin floor by industry and needs-based customer segmentation to fine-tune pricing, service offering and channel/branding strategy. - Analyze margin gap and opportunity via intensive interviews. Visualize the opportunity and quick-wins in presentation, facilitate workshops, communicate and gain engagement among sBU stakeholders.- Lead product rationalization and customer optimization workshop to create product portfolio synergy. - Link product & margin management into business cycle in multi function, country and hierarchy of sBU.

Amsterdam

Junior Consultant for Accenture Financial Services. Wouter has accumulated experiences in General Banking Industry, Cash/Liquidity Management, Consumer Finance, Product Due Diligence, Target Operating Model, and Operational Excellence.In addition to this I participated on a post-merger integration program, specifically within the Transaction Banking Domain

Amsterdam, North Holland, Netherlands

Project was related the migration of the Transaction Banking Business in the Netherlands between two legal entities, as part of a global restructuring program. This program was driven by a regulatory requirement and had to be executed in conjunction with other post-merger integration and business as usual programs. Program structure and design intended to leverage business knowledge and stakeholder’s effectively minimizing business and change load of the regulatory program.

Kuala Lumpur, Malaysia

Commercial diplomacy is a topic that changes slowly in the spotlight of scientific research. Current research is focused on the perspective of historical development and the increasing need for commercial diplomacy in the encroaching globalization. Less research has been conducted in the practical field, which is overshadowed by economic diplomacy. This master thesis project has been devoted to the practical side of commercial diplomatic activities, from a target group perspective. How are the policies translated into a toolkit of activities, how are they executed by embassies, and how are these activities perceived by the target group? The aim of this research is to answer the question: What commercial diplomatic activities are executed and how are they perceived by the target groups?

Advanced Management And Leadership Programme, Organizational Leadership

Green Belt, Green Belt

Master, Business Administration

Activities and Societies: Study into scientific methods and insights to solve complex business problems with a focus on international.

English Language And Literature, General, Advanced

Bachelor Of Commerce (B.Com.), Economics