Wouter Dieters
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Wouter Dieters Email & Phone Number

Digital Transfomation Consultant and Founder at Pareto Commerce
Location: Tynaarlo, Drenthe, Netherlands 17 work roles 4 schools
1 work email found @shopware.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Digital Transfomation Consultant and Founder
Location
Tynaarlo, Drenthe, Netherlands
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Wouter Dieters is listed as Digital Transfomation Consultant and Founder at Pareto Commerce, a with 1 employees, based in Tynaarlo, Drenthe, Netherlands. AeroLeads shows a work email signal at shopware.com and a matched LinkedIn profile for Wouter Dieters.

Wouter Dieters previously worked as Fractional Chief Strategy Officer (CSO) at Pro Church Lights and eCommerce onsultant at Pareto Commerce. Wouter Dieters holds Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General from Hbo Nederland.

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wdieters@shopware.com
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About Wouter Dieters

๐Ÿ“ง For inquiries or collaborations, feel free to reach out: wouter@paretocommerce.comWith over 15 years of hands-on experience in the eCommerce industry, I specialize in guiding mid-market retailers, wholesalers, brands, software and service providers, and investors through the intricate maze of business and digital transformation. My roles often encompass Business Transformation Consultant, Digital Transformation Consultant, Re-platform Consultant, eCommerce Strategy Consultant, and Digital Catalyst.๐Ÿ” ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ:ใƒปBusiness & Digital TransformationใƒปeCommerce Re-platformingใƒปStrategic Technology ConsultingใƒปAgile Processes & Transformation๐ŸŽฏ ๐—ช๐—ต๐—ผ ๐—œ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ฒ:ใƒปRetailersใƒปWholesalersใƒปBrandsใƒปSoftware & Service ProvidersใƒปInvestors๐ŸŽ™๏ธ ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ:I regularly share industry insights through social media, articles, podcasts, and talks, focusing on actionable strategies that drive operational and customer experience excellence.๐ŸŒ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€:When I'm not engrossed in transforming businesses, you'll find me exploring new technologies, mentoring emerging talents, or planning my next travel escapade with my family.๐Ÿฅ‡ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐˜๐—ถ๐—ฒ๐˜€:ใƒปeCommerce Strategy & Consulting๏น’Business & Digital Transformation๏น’Executive Management๏น’Product & Portfolio Management๏น’Agile Processes and Transformation๐Ÿ“ˆ ๐—Ÿ๐—ฒ๐˜'๐˜€ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜:If you're looking to transform your business and capitalize on the digital landscape, let's connect. I'm passionate about live interactions and empathetic connections, which enable me to understand your business deeply and propose holistic solutions. My strength lies in turning complex issues into actionable insights, thanks to my 'Instant Einstein' capabilities. I'm more than happy to discuss the challenges you face and see how I can assist you.

Listed skills include Online Marketing, Seo, Sales, Customer Experience, and 24 others.

Current workplace

Wouter Dieters's current company

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Pareto Commerce
Pareto Commerce
Digital Transfomation Consultant and Founder
Drenthe, Netherlands
Employees
1
AeroLeads page
17 roles

Wouter Dieters work experience

A career timeline built from the work history available for this profile.

Digital Transfomation Consultant And Founder

Drenthe, Netherlands

Fractional Chief Strategy Officer (Cso)

Current
Pro Church Lights

Chicago, Illinois, Verenigde Staten

Sep 2024 - Present

Ecommerce Onsultant

Current

Groningen, Groningen, Nederland

As the founder and lead consultant at Pareto Commerce, I've been at the forefront of business and digital transformations for mid-sized retailers, wholesalers, brands, and software/service providers in the Benelux and DACH regions. Utilizing the 80/20 principle and Agile methodologies, we offer a unique blend of efficiency and adaptability.๐—ช๐—ต๐˜† ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐——๐—”๐—–๐—› ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—ฃ๐—ฎ๐—ฟ๐—ฒ๐˜๐—ผ ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ:๏น’80/20 Principle Expertise: Specialized in leveraging the Pareto principle to deliver high-impact results with minimal effort.๏น’Agile Approach: Employ Agile methodologies to ensure flexibility, responsiveness, and timely delivery of solutions.๏น’Customized Solutions: Provide tailored transformation plans that align with each client's unique needs, market conditions, and business objectives.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Business Transformation: Led multiple clients through comprehensive business transformations, resulting in streamlined operations and increased profitability.๏น’Digital Transformation: Orchestrated digital initiatives that modernized client businesses, driving digital revenue growth and enhancing customer experience.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Associates Model: Operate with a core team of 2 digital & business transformation consultants and a business analyst, supplemented by local subject matter experts from my extensive global network. This enables us to form agile teams of 2-5 people tailored to each project's needs.๏น’Collaborative Culture: Built a culture of innovation and efficiency, empowering teams to focus on high-impact activities that drive business growth.In this role, I've applied my strategic thinking and problem-solving skills to help clients navigate complex challenges and achieve their business objectives. Pareto Commerce has become a trusted partner for merchants seeking to optimize their operations and embrace digital transformation in the Benelux and DACH regions.

Jan 2020 - Present

Fractional Cmo

Current

Assen, Drenthe, Nederland

I'm helping to streamline the daily operations of TT Raceworld by focussing on the elements People, Process, Data and Technology.

Sep 2023 - Present

Board Member & Co-Founder

Current

Groningen, Groningen, Nederland

As a Co-founder and Board Member of Shopware United, I played a pivotal role in shaping the organization from its inception. Shopware United serves as an independent platform that brings together developers, agencies, and customers to foster innovation and collaboration within the Shopware ecosystem.๐—ช๐—ต๐˜† ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐—˜๐— ๐—˜๐—” ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—ต๐—ผ๐—ฝ๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—จ๐—ป๐—ถ๐˜๐—ฒ๐—ฑ:๏น’๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐—ฆ๐˜†๐—ป๐—ฒ๐—ฟ๐—ด๐˜†: Created a platform that serves as a nexus for all things Shopware, from development to marketing, thereby strengthening the overall Shopware ecosystem.๏น’๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: Positioned Shopware United as a thought leader in the e-commerce space, providing valuable insights and resources to the community.๏น’๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Developed and executed community engagement strategies that led to a robust and active Shopware community.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Successfully launched the platform, attracting a significant number of members within the first few months.๏น’Organized and hosted webinars, workshops, and events that drew high levels of participation and engagement.๏น’Facilitated partnerships and collaborations within the Shopware ecosystem, contributing to the growth and success of various stakeholders.

Jun 2020 - Present

Regional Manager Benelux

Groningen, Groningen, Nederland

When I joined Shopware, the Benelux region was ripe for transformation. Over the course of three years, we achieved a remarkable 67% increase in total revenue and an 88% uptick in license salesโ€”a testament to the power of localized strategy and team empowerment.๐—ช๐—ต๐˜† ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… & ๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐˜๐—ผ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—ต๐—ผ๐—ฝ๐˜„๐—ฎ๐—ฟ๐—ฒ:ใƒป๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฉ๐—ถ๐˜€๐—ถ๐—ผ๐—ป: Pioneered the "region approach," leveraging local language, marketing, and partnerships to resonate with the Benelux market. The result? A surge in customer engagement and a 20-30% increase in winning complex deals.ใƒป๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ-๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ๐—ถ๐˜๐˜†: Recognized the need for a Professional Service Unit in Benelux, implemented it, and later played a key role in the global rollout. This wasn't just a service; it was a game-changer for our clients.ใƒป๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป & ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: Contributed to the go-to-market strategy for the Professional Service Unit, defining roles, tasks, and long-term strategy. Also, served as a board member for Shopware United, influencing the company's direction.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:ใƒปExceeded sales and turnover targets, with a keen eye on KPIs.ใƒปCo-developed and executed a robust marketing strategy for the Benelux region.ใƒปPlayed a thought leadership role, creating content that resonates with our audience.ใƒปCoached the team on new sales and management approaches, including the 80/20 rule, to optimize performance.

Jan 2020 - Jun 2023

Shopware Brandambassedor

Groningen, Groningen, Nederland

During my 7-month tenure as a Brand Ambassador for Shopware AG, I was instrumental in laying the groundwork for the company's expansion into the Benelux and broader EMEA regions. I served as the face and voice of Shopware, focusing on building brand awareness and establishing key relationships.๐—ช๐—ต๐˜† ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐—˜๐— ๐—˜๐—” ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—ต๐—ผ๐—ฝ๐˜„๐—ฎ๐—ฟ๐—ฒ:๏น’๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด: Initiated the first steps in creating a Shopware community in the Benelux region, laying the foundation for future community engagement strategies.๏น’๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜: Began the process of identifying and engaging potential technology partners and plugin manufacturers in the Benelux and EMEA regions.๏น’๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Conducted market research to tailor Shopware's approach to the specific needs and opportunities of the Benelux market.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Actively participated in industry events, effectively raising Shopware's profile in the Benelux region.๏น’Developed initial content strategies aimed at positioning Shopware as a thought leader in the e-commerce space in Benelux.๏น’Conducted workshops and training sessions, educating potential clients and partners about Shopware's offerings.

Jul 2019 - Dec 2019

Digital Transformation Consultant

Amsterdam En Omgeving, Nederland

As a Digital Transformation Consultant at SupportDesk, the leading Shopware and Magento support organization in the Benelux, I was at the forefront of guiding businesses through the complex journey of replatforming. Specializing in Magento 1 to Magento 2 or Shopware 5 transitions, I was the go-to expert for merchants seeking to modernize their e-commerce platforms.๐—ช๐—ต๐˜† ๐— ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐˜๐˜€ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐—˜๐— ๐—˜๐—” ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐——๐—ฒ๐˜€๐—ธ ๐—ณ๐—ผ๐—ฟ ๐—ฅ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด:๏น’๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐—š๐˜‚๐—ถ๐—ฑ๐—ฎ๐—ป๐—ฐ๐—ฒ: Provided in-depth consultations to over 20 merchants, helping them make informed decisions on whether to transition to Magento 2 or Shopware 5.๏น’๐—˜๐—ป๐—ฑ-๐˜๐—ผ-๐—˜๐—ป๐—ฑ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป: Took charge of the complete replatforming process for over 10 merchants, ensuring a seamless transition with minimal business disruption.๏น’๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น & ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ถ๐—ฎ๐—น ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜: Leveraged SupportDesk's expertise in both technical and commercial aspects to deliver holistic solutions that aligned with business objectives.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Successfully executed over 10 replatforming projects, contributing to a 20-25% increase in operational efficiency for the clients involved.๏น’Developed a comprehensive replatforming guide that became the standard framework for SupportDesk, improving project initiation and planning efficiency by 15%.๏น’Conducted training sessions for merchants, empowering them to manage their new platforms effectively, which led to a 10-15% increase in user adoption rates.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Worked with a young, dedicated, and slightly rebellious team that prioritizes knowledge and follows the latest industry trends.๏น’Engaged in community events and knowledge-sharing sessions, always up for a beer post-event to discuss the latest in Shopware and Magento.

Oct 2018 - Dec 2020

Interim Ecommerce Manager

Dieters Ecommerce Consulting

Groningen

As an Interim eCommerce Manager at Dieters eCommerce Consulting, I specialized in stepping into organizations at critical junctures to steer their eCommerce initiatives toward success. Leveraging my unique blend of strategic vision and hands-on execution, I provided interim leadership that drove both immediate impact and long-term value.๐—ช๐—ต๐˜† ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐—˜๐— ๐—˜๐—” ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐——๐—ถ๐—ฒ๐˜๐—ฒ๐—ฟ๐˜€ ๐—ฒ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด:๏น’๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: Provided interim management services to fill leadership gaps, offering a blend of strategic vision and operational expertise.๏น’๐—ฅ๐—ฎ๐—ฝ๐—ถ๐—ฑ ๐—ง๐˜‚๐—ฟ๐—ป๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ: Specialized in quick wins that stabilized operations, improved performance metrics, and set the stage for sustainable growth.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: Designed and implemented eCommerce strategies tailored to each client's unique market conditions, business objectives, and organizational capabilities.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Spearheaded eCommerce initiatives that resulted in a 20-30% increase in online revenue for multiple clients.๏น’Implemented operational efficiencies that led to a 15-20% reduction in costs across various eCommerce functions.๏น’Developed and launched new product lines, contributing to a 25-30% increase in customer engagement and lifetime value.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Assembled and guided diverse teams, creating an environment that encouraged teamwork, creative problem-solving, and exceptional performance.๏น’Used my natural abilities in strategic planning and problem-solving to tackle complex challenges and deliver impactful results.

Feb 2008 - Dec 2019

Chief Customer Officer & Co-Owner

Redstar Ecommerce

Groningen, Groningen, Nederland

As the Chief Customer Officer and Co-owner at Redstar eCommerce, I spearheaded a specialized eCommerce consultancy that catered to tech startups, established brands, and digital marketing agencies in the Benelux, Germany, and broader EMEA region. We were a joint venture between Dieters eCommerce Consulting and a Polish software house, focusing on Magento and Shopware development.๐—ช๐—ต๐˜† ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—”๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—ฎ๐—ป๐—ฑ ๐—˜๐— ๐—˜๐—” ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐—ฅ๐—ฒ๐—ฑ๐˜€๐˜๐—ฎ๐—ฟ ๐—ฒ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ:๏น’๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐˜†: Specialized in Magento and Shopware, offering unparalleled technical support for complex eCommerce challenges.๏น’๐—˜๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜† & ๐—ค๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜†: Utilized a unique 80/20 rule-based framework to deliver high-quality, efficient solutions.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: Expertise in Magento 1 rebuilds, optimizations, and replatforming to Shopware 5 and Magento 2.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Expanded the organization to 28 full-time employees, including specialized Magento, Shopware, and PWA development teams.๏น’Successfully sold my share in 2019, marking a profitable exit and a new chapter for the company.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:Built and led cross-functional teams, fostering a culture of innovation, high performance, and client-focused delivery.By leveraging our core competencies and unique framework, we carved out a niche in a highly competitive market, delivering unparalleled value to our clients and stakeholders. This focus allowed us to grow and ultimately led to a successful exit in 2019.

Jan 2016 - May 2019

Conversieoptimalisatie Specialist

Groningen, Groningen, Nederland

As an Interim eCommerce Manager at iLeadz internet marketing, I stepped into a pivotal role to guide the company's eCommerce strategies and operations. With a focus on midsized retailers, wholesalers, and brands in The Netherlands, I leveraged my unique blend of strategic foresight and hands-on execution to drive both immediate results and sustainable growth.Why Merchants in The Netherlands Chose iLeadz internet marketing:๏น’๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: Filled critical leadership gaps by offering a unique blend of strategic vision and operational expertise, tailored to the specific needs of each client.๏น’๐——๐—ฎ๐˜๐—ฎ-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€: Utilized analytics and KPI tracking to make informed decisions, optimizing ROI and enhancing customer engagement.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: Developed and implemented tailored eCommerce strategies that aligned with each client's unique market conditions and business objectives.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’ eCommerce initiatives that led to a 20-30% increase in online revenue for multiple clients.๏น’Implemented operational efficiencies, resulting in a 15-20% reduction in operational costs across various eCommerce functions.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Assembled and guided diverse teams, creating a culture that encouraged teamwork, creativity, and excellence.๏น’Utilized my strengths in strategic planning and problem-solving to tackle intricate challenges and achieve meaningful outcomes.By emphasizing strategic leadership, informed decision-making, and tailored solutions, I substantially improved the eCommerce performance at iLeadz internet marketing, resulting in higher revenue, lower operational costs, and elevated client satisfaction.

Apr 2015 - Dec 2016

Sea Specialist

Groningen, Groningen, Nederland

As an SEA Specialist at iLeadz internet marketing, I was the driving force behind optimizing paid search campaigns to maximize ROI. My role was pivotal in aligning search engine advertising with the broader marketing strategy, ensuring that our clients achieved their business objectives.๐—ช๐—ต๐˜† ๐— ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐˜๐˜€ ๐—ถ๐—ป ๐—ง๐—ต๐—ฒ ๐—•๐—ฒ๐—ป๐—ฒ๐—น๐˜‚๐˜… ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐—ถ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐˜‡ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—˜๐—”:๏น’๐——๐—ฎ๐˜๐—ฎ-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€: Utilized analytics tools to provide actionable insights, optimizing campaigns for maximum ROI.๏น’๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—”๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜: Ensured that SEA campaigns were in sync with overall marketing goals, driving brand awareness and customer acquisition.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€: Created tailored advertising solutions that resonated with the target audience, leading to higher click-through rates and conversions.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Increased campaign efficiency by 25-30%, leading to higher ROI for our clients.๏น’Reduced cost-per-click by 15-20% through ongoing optimization efforts.๏น’Elevated click-through rates by 10-15%, contributing to increased brand visibility and customer engagement.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Collaborated with cross-functional teams to ensure that SEA strategies were integrated into the broader marketing initiatives.๏น’Leveraged my strengths in data analysis and strategic thinking to solve complex challenges and deliver impactful results.By focusing on data-driven decision-making and strategic alignment, I was able to significantly improve the performance of our SEA campaigns, resulting in increased ROI, reduced costs, and higher client satisfaction.

Apr 2014 - Mar 2015

Project Manager

Affect Media

Groningen, Groningen, Nederland

As a Project Manager at Affect Media, a midsized system integrator specializing in Pimcore and Magento solutions, I was the linchpin between our clients and our development teams in The Netherlands and Ukraine. My role was pivotal in guiding retailers, wholesalers, and private-equity-backed brands through complex replatforming projects, particularly to Magento 1.๐—ช๐—ต๐˜† ๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐—”๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ:๏น’๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐—ฅ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด: Specialized in executing over 20 medium-scale replatforming projects, making us a go-to choice for businesses with yearly revenues between โ‚ฌ3M and โ‚ฌ20M.๏น’๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ถ๐—ป๐—ด ๐—š๐—ฎ๐—ฝ๐˜€: Acted as the crucial link between clients and our development teams, ensuring seamless communication and project execution.๏น’๐—ค๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† & ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†: Leveraged our dual-location setup to deliver high-quality Magento shops at competitive prices.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜:๏น’Translated client needs into actionable roadmaps, breaking them down into stories and tasks for the development team, ensuring projects were delivered on time and within scope.๏น’Implemented rigorous QA processes that enhanced the quality of our deliverables, leading to increased client satisfaction.๏น’Successfully managed the deployment of new releases, minimizing downtime and maximizing operational efficiency.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Fostered a collaborative environment across our Dutch and Ukrainian teams, enhancing productivity and job satisfaction.๏น’Utilized my strategic thinking and problem-solving abilities to navigate complex project challenges and deliver results.At Affect Media, my role was not just about managing projects; it was about creating a pathway for our clients to achieve their eCommerce ambitions while ensuring a smooth, efficient, and quality-focused development process.

Apr 2013 - Dec 2015

Escalatiespecialist

Kpn

Groningen, Groningen, Nederland

At KPN, the largest telecom provider in The Netherlands, I was an integral part of the escalation team, focusing on Small and Medium Enterprises (SMEs). This role came after the rapid expansion of KPN's revolutionary customer-centric support division, KPN Glasvezel (Fiber Optics).๐—ช๐—ต๐˜† ๐—ฆ๐— ๐—˜๐˜€ ๐—ง๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—ž๐—ฃ๐—ก ๐—ณ๐—ผ๐—ฟ ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ง๐—ฒ๐—น๐—ฒ๐—ฐ๐—ผ๐—บ ๐—ก๐—ฒ๐—ฒ๐—ฑ๐˜€:๏น’๐—ฆ๐˜๐—ฎ๐—ธ๐—ฒ๐—ต๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Acted as the liaison between internal departments, installation partners, and customers to resolve escalated issues.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ-๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ: Pioneered a new standard in customer support that later became the industry norm in The Netherlands.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:๏น’Issue Resolution: Successfully resolved complex escalations, ensuring customer satisfaction and retention.๏น’Team Collaboration: Worked closely with various departments to streamline the escalation process.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Cultivated a culture of problem-solving and effective communication.

Jan 2011 - Nov 2013

Customer Support Specialist

Kpn

Groningen, Groningen, Nederland

As one of the 16 founding members of KPN's new customer support division, I was at the forefront of setting up one of the most customer-friendly support departments in The Netherlands. Our motto was "First Time Right," and our core values were trust, love, and service.๐—ช๐—ต๐˜† ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—–๐—ต๐—ผ๐˜€๐—ฒ ๐—ž๐—ฃ๐—ก'๐˜€ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜:๏น’๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ง๐—ถ๐—บ๐—ฒ ๐—ฅ๐—ถ๐—ด๐—ต๐˜: Aimed to resolve customer queries in the first interaction, setting a new standard in customer service.๏น’๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐—ถ๐—ฎ๐—น ๐—ฆ๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜: Built the department from scratch, growing it to over 150 people in just over two years.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:๏น’Customer Communication: Handled a wide range of customer queries, from sales to support.๏น’Escalation Handling: Took on and successfully resolved escalated issues, turning dissatisfied customers into loyal ones.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Built and nurtured a team culture based on our core values of trust, love, and service.In both roles at KPN, I utilized my skills in strategic thinking and problem-solving to enhance customer satisfaction and set new standards in telecom customer support.

Nov 2008 - Dec 2010

Vertical Specialist & Partner Manager

The New Style - E-Commerce Partner

Groningen, Groningen, Nederland

As the Vertical Specialist & Partner Manager at The New Style, I was the linchpin for product and partner strategy in the home & garden sector. Operating on a proprietary eCommerce platform, our focus was on cultivating long-term customer relationships.๐—ช๐—ต๐˜† ๐—ง๐—ต๐—ฒ ๐—ก๐—ฒ๐˜„ ๐—ฆ๐˜๐˜†๐—น๐—ฒ ๐—ช๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—š๐—ผ-๐—ง๐—ผ ๐—ณ๐—ผ๐—ฟ ๐—›๐—ผ๐—บ๐—ฒ & ๐—š๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป:๏น’๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—˜๐˜…๐—ฐ๐—ฒ๐—น๐—น๐—ฒ๐—ป๐—ฐ๐—ฒ: Managed and expanded a curated product range, ensuring quality and variety.๏น’๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ: Built and maintained relationships with vendors, optimizing the supply chain.๏น’๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ-๐—–๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ: Addressed customer queries and needs, enhancing brand loyalty.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:๏น’Go-To-Market Strategy: Collaborated with leadership to define and execute market entry and growth plans, both for our product range and partner network.๏น’Customer Engagement: Successfully handled customer queries, contributing to a high retention rate.๏น’Partner Onboarding: Expanded the vendor network, ensuring a diverse and quality product range.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Fostered a culture of innovation and continuous improvement.๏น’Utilized my skills in strategic thinking and problem-solving to optimize both product and partner strategies.At The New Style, I wore multiple hats, from product curation to partner management, all while keeping the customer at the heart of our operations. My role was instrumental in shaping the company's success in the home & garden vertical.

Jun 2010 - Mar 2013

Founder & Owner

Stadskanaal, Groningen, Nederland

As Founder and Owner of Tuinhuis Gigant, I revolutionized the wooden structures market. Starting solo, I scaled to a 4-person team, plus specialized staff for installation and admin.๐—ช๐—ต๐˜† ๐—ง๐˜‚๐—ถ๐—ป๐—ต๐˜‚๐—ถ๐˜€ ๐—š๐—ถ๐—ด๐—ฎ๐—ป๐˜ ๐—ฆ๐˜๐—ผ๐—ผ๐—ฑ ๐—ข๐˜‚๐˜:๏น’๐—ค๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† & ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ: Sourced premium wooden structures from the Baltic states, catering to both B2C and B2B markets.๏น’๐—จ๐—ป๐—ถ๐—พ๐˜‚๐—ฒ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€: Used a mobile showroom van with sample elements, letting customers feel the quality at home.๏น’๐Ÿฏ๐—— ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Employed digital 3D drawing tools for precise customer previews.๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:๏น’Completed large projects for vacation parks, enhancing our B2B reputation.๏น’Grew the team to 4 FTEs, overseeing all aspects from purchasing to marketing.๏น’Boosted customer engagement via our unique sales approach and visualization tools.๐—ง๐—ฒ๐—ฎ๐—บ & ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ:๏น’Cultivated a team focused on exceptional customer experiences.๏น’Applied my strategic thinking and problem-solving skills to scale the business.Tuinhuis Gigant was more than a business; it was a customer-centric innovation in a traditional industry. I managed multiple roles, ensuring we exceeded customer expectations.

Feb 2008 - Dec 2011
4 education records

Wouter Dieters education

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Hbo Nederland

Niveau 4 - Applicatiebeheerder & -Ontwikkelaar, Applicatiebeheer & -Ontwikkeling

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Wouter Dieters works for Pareto Commerce.

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Wouter Dieters is listed as Digital Transfomation Consultant and Founder at Pareto Commerce.

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Wouter Dieters is based in Tynaarlo, Drenthe, Netherlands while working with Pareto Commerce.

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Wouter Dieters has worked for Pareto Commerce, Pro Church Lights, Tt Raceworld, Shopware United, and Shopware Ag.

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Wouter Dieters holds Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General from Hbo Nederland.

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Wouter Dieters is listed with skills including Online Marketing, Seo, Sales, Customer Experience, Seo Copywriting, Customer Service, Facebook Marketing, and Google Adwords.

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