When I decided 25 years ago that I was going to make a living with journalism, I had some good reasons. Perhaps the most important: I loved being able to freely ask (tough) questions. Asking them is wonderful, but getting them is also interesting. One of those questions that I often get myself in the meantime is: are you a journalist or an entrepreneur now? Good question. After spending time on editorial boards and as a freelancer, the journalist-entrepreneur woke up in 2016. At the time, many companies were looking for ways to bring relevant content to all their new proprietary channels. Thus, the journalistic content marketing agency SPYKE was born.JOURNALISM X CONTENT MARKETINGAt SPYKE, we believe that marketing and communications can be better. Our mission is simple: we want to improve our clients' marketing and communication using journalistically created content.We live in a time of ad blockers and information overload. As a brand, if you want to connect with your audience, it is more important than ever to do so in a content-rich way.OUR APPROACHThat's why at SPYKE, we work and think like journalists. We know our audience inside out and devise impactful content marketing strategies. We translate those into targeted content that helps, inspires, relaxes or encourages action in our community.OUR SERVICESJournalism is our USP. We deploy tools and techniques such as:• Reports• Interviews• Storytelling• Sustainability communication• Blog posts• Online video• Podcasts• Native advertising• Newsletters• Print and online magazines• Creating content formats• Or still: books, translations, final editing, editorial coordination, graphic design or photography.With these techniques, we create punishing content that helps companies achieve their goals: from thought leadership, brand awareness and employer branding over financial and non-financial reporting to internal communications, building communities or scoring media attention.FROM STRATEGY TO CHANGEOur central expertise is content marketing strategy, the glue between our tools and our clients' goals. We define a content sweet spot and a strategic model, we outline content governance and deploy a healthy dose of change management.Getting your noses in the right direction is incredibly important, because content marketing is not just a technique. It's a mindset that your entire company supports.A QUESTION?Send me a message via LinkedInTake a look at www.spyke.beEmail me at wouter.temmerman@spyke.be