Founder and partner, responsible for knowledge management and business developmentData management and data governance consulting assignments in leading roles (consultant, architect, trusted advisor, project lead):• Design and implementation of corporate data management function• Data management strategy and vision• Master data management (MDM) program• Data quality improvement projects• Data governance implementation• Metadata management design, implementation and usageClients include Ministerie van Justitie, PGGM, ANWB, De Nederlandsche Bank (DNB), Autoriteit Financiële Markten (AFM), Sint Maartenskliniek, COA, RDW, Erasmus MC, Vomar, UWV, AlbronSpeaker and author: several conferences and seminars, including• Aerle, W.A. van (2021), Data Management als Bedrijfsfunctie, Data Driven Day 2021, Breukelen• Aerle, W.A. van & Maassen, R.V. (2021),– Case Study: How fact-based modeling drives data architecture and data development, Data Modeling Zone Europe 2021 (virtual)• Aerle van, W.A., Damhof. R.D., Ouddeken, F. (2018). Opzet van een datavoorzieningsfunctie ter ondersteuning van datagedreven toezicht, Tijdschrift voor Toezicht 2-3, 65-76Deltiq concept development:• Deltiq Data Management Framework: an accessible, easy-to-read introduction to data management (± 30p.). It combines key components of DAMA DMBOK, DCAM and DMM, removes redundancies and inconsistencies, adds practical knowledge and provides recommendations for implementation.• Data Catalog Accelerator Programme: a methodical and technology-independent approach to design and implement an initial data catalog/metadata management solution. The DCA programme delivers an organization-specific metamodel that serves as a basis for further development, implementation and use.• Data Management Matrix: a model to classify an organization depending on its use of data. This classification provides guidelines to tailor data management for different types of organizations.

Lecturer Data Management & Data Governance for several professional education programmes:* Advanced Business Analytics & (Big) Data Governance* Postgraduate programme Business Analytics & Data Science (PGO BADS) * IT Audit Compliance & Advisory (ITACA)

Lecturer in the Chief Data Officer (CDO) course for the following modules:* Data Strategy* Data Governance & Data Management

Business- and information architect in Business Intelligence and Data Warehousing. I've worked as BI-architect for multiple large companies, including:* Belastingdienst: lead-architect and author of 'Globaal Ontwerp BI'. Involves enterprise architecture for Business Intelligence domain within the Dutch Tax Authority.* KPN: enterprise architect for BI domain. Developed first draft of KPN domain architecture for BI* Justitiële Informatiedienst (JustID): responsibile for data warehouse application architecture and data modeling.* Dienst Justitiële Inrichtingen (DJI): lead-consultant and project manager for data quality. Conducted end-to-end DQ-project which resulted in actual business improvements as a result of improved data quality.Within Capgemini, I've participated in several workgroups responsible for improving the BI-profession. Milestones include the disclosure and publication of Capgemini's enhancements to RUP for use in BI-projects and applying Capgemini's proprietary business case methodology to BI-assignments. Most recently, I was one of the thought leaders with regard to enterprise architecture and BI.

Responsible for 1) Business - IT alignment with regard to Business Intelligence within Albert Heijn. Activities included pro-actively monitoring business and IT developments, identifying opportunities, developing information strategy, information plan and project portfolio management.2) Developing business process architecture with regard to management processes and aligning with data warehouse / BI-architecture.3) Conducting preliminary investigations4) Vendor- and software selections5) Project governance and alignment

Lead information analyst of Pallas Data Warehouse and competency centre Business Intelligence. Participated in major BI-projects (customer loyalty, category management, promotion management, e-business) as senior analyst. Responsible for business analysis, requirements analysis, source analysis, functional design (ETL-processes, data integration, reports, dashboards, analysis) and user-acceptance testing.Extensive experience with dimensional models, data warehouse architecture, OLAP, Essbase, MicroStrategy, management reporting