Wouter Van Ewijk's Location
Huizen, North Holland, Netherlands, Netherlands
Wouter Van Ewijk's Contact Details
Wouter Van Ewijk work email
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Wouter Van Ewijk personal email
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About Wouter Van Ewijk
𝐓𝐋;𝐃𝐑: I'm a Brand & Content Powerhouse and creator of the Authentic Content method specializing in Employee-Centric Marketing strategies. I harness your workforce's authentic voices and talents to create powerful narratives that drives both business growth and talent acquisition. With 20+ years of experience, I excel in unifying employer branding, content marketing, and thought leadership to elevate your brand and attract top talent.---------------------------------------------------------------------------------------------------<𝐂𝐎𝐍𝐓𝐈𝐍𝐔𝐄𝐒>: I'm grateful you're still with me, reading! Let me share more about how I can transform your marketing and talent strategies:As the creator of the Authentic Content method, I've developed a unique approach that bridges the gap between (product) marketing, HR, content strategy and thought leadership. This method turns employee experiences and expertise into compelling stories, fostering connections with all stakeholders - attracting talent and prospects, and strengthening engagement with employees and clients.The Authentic Content method has driven transformative results: ↳ For a global HR certifier: Evolved from a certification body to a thought leader in people practices, amplifying brand reach and lead quality.↳ For a tech training provider: Shifted from traditional marketing to a community-led approach, exponentially growing engagement and market presence.Throughout my career, I've consistently delivered results in:↳ Content Strategy & Thought Leadership↳ Employer Branding & Talent Marketing↳ B2B Marketing & Demand Generation↳ Brand Experience & Digital TransformationAs a long-time advocate for wellbeing, I bring a human-centric approach to all my work. And I believe that when we prioritize people—both employees and customers—business success naturally follows.Whether you want to enhance your employer brand, develop a robust content strategy, or unify your marketing efforts, I'm here to help. I'm also open to exciting opportunities that align with my expertise, whether permanent roles, interim positions, or freelance projects.Ready to keep it real in your approach to marketing and talent attraction and engagement? Let's connect and explore how we can unlock your brand's full potential through authentic content. Coffee?
Wouter Van Ewijk's Current Company Details
Wouter Van Ewijk Work Experience Details
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Marketing LeadAll Your BiHuizen, Nh, Nl
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Wouter Van EwijkBrand, Content & Employer Marketing Leader Aug 2024 - PresentAmsterdam AreaTired of purpose-washing and generic content in (B2B) marketing? I'm Wouter, your guide to authentic, talent-centric branding and content creation. I help companies cut through the noise with creative, human-focused strategies that resonate with both clients and top talent. By emphasizing genuine storytelling, cognitive empathy, and compelling content; I craft narratives and strategies that drive real business value without resorting to performative activism. Let's return authenticity and creativity to your branding, employer branding, and content efforts – whether for a quick boost or long-term vision.- Let's plan coffee and discuss the value we can add to your organisation! -
Head Of Brand & ContentTop Employers Institute May 2023 - Aug 2024Amsterdam, Noord-Holland, NederlandAs Head of Brand & Content at Top Employers Institute, I championed our global position as a premier global certifier. My role merged storytelling with strategic planning, using resources effectively for impactful brand narratives.I serve as a critical link between Research & Insights, Certification, and Product teams, directing our collective efforts through strategic marketing. My media strategy expertise ensured our partnerships aligned with our goals.My responsibilities included monitoring market and HR trends and developing global brand and content strategies that influence our target audience. I maintained consistent messaging about our services, products, culture, and mission.Key result areas and main activities:‣ Strategic Vision: Creating a brand narrative aligned with business goals. ‣ Cross-Cluster Collaboration: Unifying our brand story and value proposition.‣ Thought Leadership: Collaborating with Research & Insights for innovative marketing content.‣ Innovation & Market Analysis: Monitoring trends to evolve our storytelling.‣ Performance Monitoring: Setting goals for brand awareness and integrity.‣ Strategic Execution: Leading Thought Leadership Centre of Excellence and managing content partnerships.‣ Collaboration & Stakeholder Management: Driving cooperation and data-driven product ideas.I led and innovated, continually shaping our brand and content strategy for growth and success.Also, as a member of the Sustainability Team, building the story of the organisation's first Sustainability Report. -
Global Head Of Brand & ContentTop Employers Institute Aug 2021 - Jan 2024Amsterdam, North Holland, NetherlandsTop Employers Institute is the global authority on recognizing excellence in people practices.Accelerating the impact of people strategies to enrich the world of work. In this role, I pioneer to improve our brand presence and execute it through content creation and consistent brand experience by managing a cross-functional team.Key result areas and main activities‣ Creation and execution of content marketing strategy (managed the content marketing specialist)‣ Creation and maintenance of brand strategy (managed through the brand manager)‣ Maintenance and execution of content on our touchpoints (managed through the marketing executive)‣ Ensure and improve customer communication - managed through the customer marketing manager‣ People management (5 direct reports + freelancers, cross-functional people, and stakeholder management)‣ Member of Marketing Leadership Team, with CMO, Regional Marketing, Events & Partnerships, and Marketing OperationsPeople make the organization. A company can have a great product, excellent service, a tremendous go-to-market strategy, and fantastic distribution. But at the end of the day, what matters is that they have people drive their success. One of the challenges these days is to keep up with the ever-changing world of HR. And the way to keep in touch with that is through our program, our validation, and our feedback sessions. We're open to new ideas or cutting-edge HR policies that are out there and include them in our survey when they are relevant and proven. A certification program that enables organizations to assess and improve the workplace environment.
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Podcast HostExponential Wellbeing Podcast Aug 2018 - Jul 2024Amsterdam Area, NetherlandsProsperity has grown exponentially over the past decades, but not without adverse outcomes. It is causing unheard-of ecological and social challenges. Whatever we are doing, and however good we think we're doing it, it is simply not working to do what is necessary.This decade will see things once considered impossible becoming not only possible but likely unavoidable. Our once mostly linear world becomes increasingly exponential. Both positive and negative."These will be the worst of times for those clinging to the old order, yet potentially the best times for those embracing and driving the new."The podcast discovers what motivates people and organizations that aim at causing a meaningful change. The podcast ultimately finds out what drives exponential growth of our wellbeing. Brands and organizations that focus on wellbeing are the most successful and most profitable of this day and age. They achieve happier and better-performing personnel within the company and a more robust social branding to the outside world. So, what matters most to the people and organizations that strive for wellbeing? Why and how do they do what they do? And what does wellbeing mean to them? Over the past decade I have passionately specialised myself in the world of wellbeing. I believe that the new paradigm for successful entrepreneurship is to take business, marketing and innovation actions that increase our wellbeing. It is my mission to stimulate meaningful disruption by the same means and through pro-active initiatives, such as the podcast. -
Head Of MarketingXebia Academy Sep 2019 - Aug 2021HilversumGet the training you need to succeed. Xebia Academy provides a wide range of public and in-company courses by the world's leading experts in Agile, DevOps/Continuous Delivery, Big Data, Data Science, Quality & Test Automation, Microsoft, and Security. Achievements, amongst other things: Development and implementation of brand positioning, story, and design . Production, hosting, and distribution of 100+ expert webinars (pre-COVID) . Development and launch of various content concepts, both digital and copy . Production of long- and short-form content on digital business and L&D. Improvement of the digital journey by brand experience and increased use of video . Development and execution of numerous automated leadgen campaigns, B2B/B2C . Automation of full digital customer journey and funnels through Hubspot workflows. Launch of online knowledge community to lengthen and enrich the training experience>> +4000 members increase in year one through leadgen and (online) events. -
Brand & Social Media MarketingHays Apr 2016 - Aug 2019Amsterdam Area, NetherlandsDevelop and execute brand- and social media strategy, based on the omnichannel brand ecosystem, See Think Do Care cross-channel content conversion, SEO, paid campaigns. Focusing on the transition to an omnichannel and media brand. Amongst other things; strategy for transforming career-content to an omnichannel coach, concept and production of 100+ expert video’s, live expert webinars, podcasts, YouTube strategy.Facilitator for the monthly social media + personal branding training for employees. Host of multiple webinars, podcasts, video’s and events. Responsible for (increasing) social media engagement employees. I achieved an all-time industry record content marketing score on LinkedIn Netherlands.Responsible for optimizing brand experience + employer brand. Development of propositions for various content- and brand labels the world of work and industry specialisms. Development and introduction Work & Wellbeing content label, amongst other things: Work Happiness Research and regular video’s, articles and animations. Developing employer brand strategy and employee value proposition. Management of the creative production process of various agencies. 30-75% YoY growth social communities, daily management of multiple accounts. 60% YoY video views growth YouTube.Voted BEST worldwide company page on LinkedIn 2017 & 2018.Voted LinkedIn's #1 Most Socially Engaged Global Staffing Firm 2016.Winner of first Hays EMEA Marketing Excellence Awards. (For the development Work&Wellbeing content label and Mindfulness at Work campaign).Experienced LinkedIn follower growth from 1,2 million to 2 million, and 3 millionHays is the global expert at recruiting qualified, professional and skilled people worldwide.For more information visit www.hays.nl - www.hays.com - social.hays.com -
Owner And Marketing ConsultantOmnistrategie Dec 2014 - Dec 2015Amsterdam Area, NetherlandsEffectively use your brand to achieve a 'wow' experience for your customers, throughout the customer journey. Within the customer journey, put the customer hyper centric. ‣ Omnichannel vision and strategical direction‣ Analysis of customer journeys on- and offline‣ Analysis omnichannel value chain‣ Research and ideas for omnichannel innovation‣ Brand positioning and strategy‣ Storytelling and content distribution grid‣ Brand ecosystem and customer journey mapping‣ Brand and Touchpoint experience‣ Retail & Trend Safaris (London - New York - Berlin - Paris)By giving more attention to the customer experience you obviously improve the engagement and interaction of your brand, which in turn lead to increased sales and a passionate customer. No matter what your goals, omnichannel marketing will help you find the right path. -
Interim Online Marketing Manager Kpn SmartlifeKpn Jun 2015 - Oct 2015Den HaagUnder the name KPN SmartLife, dutch leading telco KPN will offer a series of so-called Connected Life (IoT) services. Innovative digital services to improve the quality of life in and around the house. Responsible for:‣ Go to market digital strategy‣ Proposition development‣ Friendly user pilot recruitment‣ Coordinating extensive user case research‣ App testing and optimization -
Interim Omnichannel Marketing ManagerVitaminstore Jan 2015 - Jun 2015Amsterdam Area, NetherlandsThe Vitaminstore, one of Holland's leading online- and brick & mortar health specialist retailers, asked me to shape and deliver their omnichannel brand strategy. By starting with extensive analyses of the on- and offline customer journey, I delivered a practical multi-year omnichannel brand experience and innovation plan, optimizing a consistent sequence of touchpoints across channels. Primary focus: a 'seamless' experience for the Vitaminstore customer. The touchpoints will be used to reinforce each other and contribute to the successful positioning of the Vitaminstore as a logical and recognizable combination within the retail concept.I was responsible for:‣ Analysing customers journeys on- and offline and mapping brand eco-system.‣ Formulating omnichannel customer journey, brand experience, and digital strategy roadmap.‣ Develop an ideal omnichannel customer journey to meet growth objectives KPIs.‣ Creating content distribution plan and grid, core focus to improve SEM and conversion.‣ Marcom strategy and plan for all touchpoints based on consistent brand experience.‣ Develop big-data and marketing automation strategy and roadmap -
Owner And Freelance Marketing ConsultantWellbeing Business Jan 2013 - Jun 2015Amsterdam Area, NetherlandsShape Brand- Content & Digital strategies for value growth of sustainable enterprises.It is my mission to stimulate disruption by the same means and through pro-active initiatives.The new paradigm for successful entrepreneurship is to use business, marketing, and innovation techniques to increase our wellbeing. What is your wellbeing business strategy? -
Brand Manager - Food SupplementsAtrium Innovations Mar 2013 - Oct 2014Garden of Life raw food supplements combines best of nature and science in natural quality products. All nutritional supplements contain ingredients, vitamins and minerals in their most natural form. Pure and raw. Selling in close to 1.000 retail outlets and various major online stores.‣ Repositioning brand and packaging redesign 15 sku's‣ Extensive ‘healthy lifestyle’ research‣ New product development- & innovation funnel‣ Successful launch of 3 products‣ Draft and implement brand and sales strategy‣ Develop sales activation campaigns and POS material‣ Draft online and social media marketing plan‣ Plan and optimise media campaigns ‣ Manage campaign execution with creative and (online) media‣ Development of innovative online education platform‣ Regular offline events, activated through online‣ Nation wide health initiatives for the purpose of knowledge level of health and nutrientsAtrium Innovations is the global leader in development, production and sale of high-quality (food)supplements.http://www.gardenoflife.nl/ -
Marketing & Product ManagerSmartwares Home Essentials Sep 2012 - Feb 2013Spijker Kwasten is a leading Dutch supplier of innovative paint products and concepts in paint supplies, supplying both consumer retail chains as well as construction-related professional outlets.Activities:‣ Cross channel introduction plan innovative product‣ Managing creative in delivering artwork of various products for new major retail customer‣ Support portfolio innovation‣ Develop, implement and execute limited edition packaging A-brand‣ Draft company’s online / e-commerce strategy adviceThe company is part of Smartwares, a fast-growing consumer goods company (400 mln turnover, >20% annual growth) with operations in different non-food segments. Smartwares is owned by equity partners. -
Innovation Researcher / Marketing StrategistFreelance Jan 2012 - Aug 2012Amsterdam Area, NetherlandsI monitor and analyse context, markets and people using desk research, my mobile devices and importantly supported by wandering the streets. I observe, am curious and analyse available information to timely discover challenges and opportunities. My research gives important direction in determining a change or decision of a strategic nature. I provide:‣ Insights and ideas for short and mid-term strategic concepts
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Research, Strategy & Project ManagementIcon&Co Jan 2010 - Dec 2011Research as the fundament for generating valuable insights and ideas. For clients- and/or internal company monitoring of context, markets and people and analyze the available information in order to give valuable direction concerning change or decisions with an (online) strategic objective. Because after all a good sense of our Zeitgeist, markets and people is the key component to success. ‣ Research and analysis of markets, target audiences, media, mobile and cross media content‣ Translate market developments to innovative cross media business, (online) marketing- and social media strategies‣ Manage creative production process various online and creative agencies‣ Project coordination and management mobile concept‣ Development and ultimately responsible for company’s social media ICON&CO consists of a small team of specialists with a background in sports, entertainment, event and online marketing. We connect ambitious brands and talents with the fans of tomorrow. ICON&CO develops creative ideas that have real added value.
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Freelance Research Consultant - Preferred SupplierVkralingencompany Jan 2006 - Dec 2009Main activity: to accompany so called ‘connectivity-routes’ : by delivering research 'connect' management and employees with developments in society, companies, markets, consumer behavior and context. Target : to form the fundament of new strategies and repositioning of companies.Activities :‣ Worldwide market scans‣ Organising Consumer Safari's ®‣ Hot Concept Tours ® physical store conceptsClients :‣ BOVAG‣ OHRA‣ Postbank Hypotheken‣ Koninklijke Fruitmasters‣ VendexKBB‣ Staatsloterij‣ Obvion Hypotheken‣ Gelre Ziekenhuizen
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(Creative) Producer / FounderPhilament Jan 2007 - Dec 2008Amsterdam Area, NetherlandsBrand communication with video through new media. Concept development, production and distribution of video content for digital media.‣ Concept and strategy development‣ Acquisition new clients‣ Relation management existing clients‣ Project management‣ Media planning and (online) distribution‣ Collaboration with various advertising agencies‣ General management and coordination film productions‣ Purchase negotiations with various suppliers‣ Most viewed Dutch YouTube channel summer 2007Amongst clients :‣ Amsterdam International Fashion Week: full event coverage and media distribution of the editions jul. 2006, jan. + jul. 2007 en jan. + jul. 2008‣ Levi’s Benelux: various assignments in 2008 amongst filming the new online Levi501 campaign‣ Fanta: concept development and production of viral video ‣ Amsterdam Airport Area, promotional video for the international market
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Managing Director / FounderVesi - Van Ewijk Sangria Import Jan 2004 - Mar 2006Privately held company. Import, distribution to retail/wholesale/ bars and marketing of the fast moving consumer good ‘Olé’. The first and only ready-to-drink carbonated sangria in 275 ml. glass bottle. Sole importer from Spain for the Benelux and Dutch Caribbean islands market. Retail outlets up to 275 countrywide.‣ Daily management and strategy‣ Brand strategy, Marketing and communication, in house development like print, online (video), POS, re-branding/packaging‣ Purchase products from abroad‣ Purchase negotiations and relation management with Spanish supplier‣ Distribution management‣ Sales within The Netherlands‣ Tap into new markets in Belgium and Netherlands Antilles‣ Orientation on product range extension
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Assistant Director & ProducerMotion Pictures And Film May 2000 - Jan 2006Mostly national and international TV commercials
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National Account Manager / PartnerTheantsnest.Com Jan 2001 - Jun 2004TheAntsNest.com is a website where clients, from around the world, can post creative projects to a network of South African freelance designers‣ National account management ‣ Manage creative production process ‣ Marketing and online strategy‣ Acquisition new clients
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InternNet#Work Bbdo Feb 1999 - Jul 1999Cape Town Area, South Africa
Wouter Van Ewijk Skills
Online Marketing
Strategy
E Commerce
Marketing
Social Media
Marketing Strategy
Digital Media
Marketing Communications
Social Media Marketing
Advertising
Creative Direction
New Media
Business Strategy
Start Ups
Product Development
Business Development
Online Advertising
Integrated Marketing
Entrepreneurship
Consumer Insights
Digital Marketing
Market Research
Entrepreneur
Brand Development
Creative Strategy
Sales
Brand Architecture
Multi Channel Marketing
Multi Channel Retail
Trend Analysis
Trend Forecasting
Content Strategy
Content Marketing
Qualitative Research
Strategic Thinking
Management
Future Trends
Trend Research
Strategic Content Development
Online Content Creation
Employee Wellness
Health And Wellness
Social Networking
Strategy Development
Marketing Research
Omni Channel Marketing
Omni Channel Experience
Wellbeing
Digital Strategy
#dyslexicthinking
Mobile
Facebook
Mobile Devices
Frequently Asked Questions about Wouter Van Ewijk
What company does Wouter Van Ewijk work for?
Wouter Van Ewijk works for All Your Bi
What is Wouter Van Ewijk's role at the current company?
Wouter Van Ewijk's current role is Marketing Lead.
What is Wouter Van Ewijk's email address?
Wouter Van Ewijk's email address is wo****@****ama.com
What skills is Wouter Van Ewijk known for?
Wouter Van Ewijk has skills like Online Marketing, Strategy, E Commerce, Marketing, Social Media, Marketing Strategy, Digital Media, Marketing Communications, Social Media Marketing, Advertising, Creative Direction, New Media.
Who are Wouter Van Ewijk's colleagues?
Wouter Van Ewijk's colleagues are Michael Van Dijk, Aleksandra Kulagina, Jeffrey Slort, Rajeev Hemai, Jelle Hoksbergen, Eva Winkel, Daner Ferhadi.
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