William Overall Email & Phone Number

Greater Atlanta Area

VP Television Programming and Local Productions for the GPB, the primary public television network for the nearly four million homes in Georgia. Responsible for television program acquisition, local programming approval, scheduling, research, and on-demand development. Primary responsibility is to connect Georgians to high quality video content that comes from a variety of sources. The content comes from PBS, primarily, but also American Public Television, the BBC, Acorn/RLJ, local independent producers, and internal station producers. Select content that both serves organization's mission (to education, inform, engage and entertain) but also will actually be watched. Create the primary schedule for air, and once aired, evaluate how successful the programs were in reaching audience. Provide oversight to internal team of experienced producers, and help prioritize budget priorities for internal production efforts. Guides creative service unit for promotion priorities, reviews underwriting for S&P compliance, and works with digital services team to develop on emerging methods of content delivery.Maintains communications with station relations representatives, respond to carriage requests, and double checks FCC, CPB, and other reports for accuracy.Previously, Director of Education and New Media:Direct energetic and diverse team of new media developers, designers, content specialists and educators to create web sites, games, mobile applications and educational content properties. Transitioned sleepy web site from little more than a brochure and a schedule to one of the top 10 performing public media digital properties in the country. Led transition from custom Java-based CMS to open-source Drupal CMS, greatly decreasing effort required to maintain web site and optimizing search engine results. Transitioned commodity digital services to more cost effective outsourced vendors.

Primary contributor, speaker and advocate for the vision and strategies related to georgia.gov, the official State of Georgia internet portal. Provide leadership and direction for all creative activities associated with the State of Georgia web portal, including content management, information architecture, design, search, branding, and usability. Led teams charged with establishing web portal web sites for nearly 120 state agencies and more than 750 local governments in portal. Built Savannah-based creative studio unit from ground up in six months, including facility location, equipment, and team hiring. Architected new software components that reduced the need for custom web programming by 25%.

Managed team of software developers, designers, and consultants charged with creating pilot projects to demonstrate viability of new technologies. Developed new software products, including an advanced content management system used by several state agencies. Presented executive summaries of new technology options to state agency leadership. Researched and analyzed technologies and made recommendations of appropriate technology choices to IT directors.

Lead software developer for clinical software package used in Georgia's public health departments. Wrote most complex software subsystems, including Medicaid billing, accounting and immunization recall. Rewrote core system to improve speed, efficiency and maintainability. Managed software releases, new developer training, and core system architecture decisions. Defined project requirements and assigned priorities to development tasks. Provided quality assurance and testing for completed development work. Managed training and conversion of public health departments to new clinical software package. Authored software manual.