Wendy Parrish Email & Phone Number

New York, NY, US

Bethesda, Maryland, US

Marketing leader responsible for generating quality leads from school districts, head starts and child cares to our sales team to grow revenue and expand market share. Management of channel marketing efforts including SEM, SEO, email, events and conferences. Accomplishments to date include:- Establishing marketing performance data standards and reporting.

Louisville, KY, US

• Leader responsible for growing revenue for a SaaS startup selling a livestreaming app.
• Obtained 70% YOY increase in monthly app trailers and 250% YOY increase in monthly new app subscribers.
• Launched new pricing and packaging for our product to ease purchase process for customers and better align price and value.
• Established marketing performance tracking data collection and the development of marketing performance dashboards to better monitor ROAS.
• Conducted VOC and market development market research to leverage in the development of business strategy.
• Grew a remote sales and marketing team from 3 individuals to 12 to bring partnership, account management, influencer and affiliate marketing, paid and organic digital marketing, web development, video production and.

Leader responsible for B2B and B2C growth for The Software Guild and Advancement Courses business units of Wiley. Responsibilities include paid and organic digital marketing, creative development, account based marketing, marketing automation, social media and influencer marketing.

Leader responsible for generating student leads for our 60 partner universities and ensuring effective management of a $45m marketing budget. Channels managed include SEM, SEO, content, affiliate, social media and influencer marketing.

• Leader responsible for marketing Learning House, its partner schools, The Software Guild, Advancement Courses and Learning House International including SEM, SEO, content, social, influencer, marketing automation.
• Optimized marketing to reduce cost per student start by 45% and improve lead to student start conversion rate by 63%
• Grew new online student starts by 56% over the last 3 years
• Evolved and reorganized the department to account for 3 acquisitions, growing university partners from 19 to 28 and increasing focus on organize marketing tactics
• Doubled the department from 35 team members to over 80 team members in 3 years with an annualized turnover rate of only 15%

• Leader responsible for all channels of marketing both for Learning House (B2B) and its partner schools (B2C) including market research, paid search, inbound (SEO and content), media, event marketing, email marketing.
• Generated 40,000 prospective student leads in the first half of 2015, a growth of 57% over previous year, which led to a 64% increase in new student starts at partner schools.
• Grew marketing team from 19 to 36 team members in the last twelve months.
• Plan and optimize a monthly digital marketing spend of over $900k
• Ramped up partner colleges in marketing from 5 to 15 in just over twelve months.
• Increased YOY organic search users by 21% and referral users by 31%.

• Responsible for all corporate branding and marketing, creative development and market research for Learning House. Accomplishments include:
• Over 2,500% growth in prospects database
• Design and development of new company website. Enhancements include responsive design, on a CMS (WordPress) and better user experience of leads processing.
• Launch of The Online Learning Curve, Learning House’s new blog
• Implementation of marketing automation software, SharpSpring and conversion to new email deployment software
• Media mentions in Inside Higher Ed, University Business Week, Business Daily, edcetera, U.S. News and World Report, BMO Capital Markets “Education and Training,” Huffington Post and EdTechTimes

• Leader responsible for brand building, direct marketing, public relations, corporate communications, social media marketing, sales support including collateral and content generation, tradeshow marketing and both.
• Over 1,000% growth in prospects database
• 94% increase in visitors to learninghouse.com
• 83% increase in LinkedIn followers

• Planned and executed marketing for four new degree programs. Drove leads via numerous cost effective channels including email campaigns, display ads, search, public relations and deployment of program information to.
• Launched marketing websites on time and within budget. Included content generation with academic team, website design, inclusion of social media elements, image selection, and site marketing. Five months after launch.
• Managed two of the content websites, one with weekly updates and the other monthly. Reviewed Google Analytics, executed ongoing marketing and SEO enhancements.
• Miscellaneous projects such as international competitive analysis, white paper development, and degree program marketing analytics.

Fort Lauderdale, FL, US

• Developed and executed the first fully integrated campaign in the university’s history paving the way for future marketing campaigns and building a foundation for analyzing alternative direct response marketing.
• Optimized $12 million spend on online lead aggregators and paid search by analyzing the success rate of online affiliates and identifying potential new affiliates.
• Worked with our search agency and the internal search team to identify key words for campaigns and for new program launches to ensure effective spend of search dollars

Boca Raton, Florida, US

• Developed and executed K-12 marketing strategies including trade advertising, email campaign deployment, phone campaigns, direct mail and package inserts. Contributed to 12% revenue growth in 2006 to the K-12 portion.
• Created sales tools for the over 2,000 person sales force including education-specific catalogs, collateral, product sample kits, knowledge repository, and white papers.
• Partnered with merchandising to add and market hundreds of new education-specific products to further penetrate K-12 market.

Drove corporate goals for the North Central Florida region of Century 21, which included 187 franchised offices and commission income of $171 million. Coordinated, facilitated and led bi-annual region-wide corporate meetings and multiple local level corporate meetings and events. Trained and launched 8 new CENTURY 21 companies in the region and 8 new.

US

Developed a global strategy for a $32 billion life sciences company by researching and forecasting regional growth opportunities and performing financial valuation. Offered a full time position at the end of the summer program.

Dublin 2, IE

Provided business consulting services to a broad range of clients including managing four teams to design the technical infrastructure and business processes for procurement at a shared services center, developing an IT strategic plan to an exhibition services company, implementing inventory management systems at several manufacturing facilities and.

Mba, Marketing & Finance

Be, Mechanical Engineering