Wendy Parrish Email and Phone Number
Wendy Parrish work email
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Wendy Parrish personal email
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Wendy Parrish phone numbers
For the past 16+ years, I have dedicated my career to driving business growth through strategic marketing. I truly enjoy what I do on a day-to-day basis and get excited about finding solutions for new challenges and growing businesses with creative initiatives and innovative technologies.After beginning my career in consulting and seeing various business successes and problems, I found my place and passion in marketing. I enjoy being creative and have had great success finding and implementing initiatives that increase revenue and visibility for both B2B and B2C.I have a passion for understanding people and finding creative ways to reach them. I love talking to people and have a keen ability to understand consumers and the problems they’re trying to solve. I have an engineering degree which helps me succeed as a technical marketer with exceptional analytical and technical skills. I have the unique ability to both understand data structures and data analytics and apply them to make informed business decisions.While some marketing professionals shy away from numbers and data, they excite me and fuel me to create marketing strategies for brand building and lead generation that actually work.I have led and managed digital marketing teams delivering comprehensive strategies including SEM, SEO, marketing automation, email, social media, influencer, and reputation management.I love to discuss creative marketing strategies and the data that drives them. If you do too, let’s connect!Career Highlights include:- Reduced cost per acquisition by 45% and improved lead conversion rate by 63% while growing the business.- Led in-house marketing team of 80 people to optimize annual marketing budget of $12 million.- Established marketing performance tracking data collection and the development of marketing performance dashboards to better monitor ROAS.
Transfr
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Vice President, Demand GenerationTransfr Aug 2024 - PresentNew York, Ny, Us
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Vice President, Demand GenerationTeaching Strategies, Llc Mar 2022 - Aug 2024Bethesda, Maryland, UsMarketing leader responsible for generating quality leads from school districts, head starts and child cares to our sales team to grow revenue and expand market share. Management of channel marketing efforts including SEM, SEO, email, events and conferences. Accomplishments to date include:- Establishing marketing performance data standards and reporting to be able to evaluate channel and lead performance including building UTM standards, implementing Marketo Measure, and designing executive marketing reports and dashboards.- Collaborating with sales to understand and define lead management process and associated data needed.- Growing leads generated 19% which have resulted in $60m in pipeline development and $15m in booked revenue.- Evaluating, selecting, onboarding and managing a digital agency to supplement internal digital marketing efforts. -
Senior Vice President Of Sales And MarketingSwitcher, Inc. Jan 2020 - Mar 2022Louisville, Ky, UsLeader responsible for growing revenue for a SaaS startup selling a livestreaming app. • Obtained 70% YOY increase in monthly app trailers and 250% YOY increase in monthly new app subscribers.• Launched new pricing and packaging for our product to ease purchase process for customers and better align price and value.• Established marketing performance tracking data collection and the development of marketing performance dashboards to better monitor ROAS.• Conducted VOC and market development market research to leverage in the development of business strategy.• Grew a remote sales and marketing team from 3 individuals to 12 to bring partnership, account management, influencer and affiliate marketing, paid and organic digital marketing, web development, video production and social media marketing capabilities in-house. -
Vice President, MarketingWiley Education Services (Acquired The Learning House) Sep 2019 - Jan 2020Leader responsible for B2B and B2C growth for The Software Guild and Advancement Courses business units of Wiley. Responsibilities include paid and organic digital marketing, creative development, account based marketing, marketing automation, social media and influencer marketing.
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Vice President, Student AcquisitionWiley Education Services (Acquired The Learning House) Jan 2019 - Sep 2019Leader responsible for generating student leads for our 60 partner universities and ensuring effective management of a $45m marketing budget. Channels managed include SEM, SEO, content, affiliate, social media and influencer marketing.
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Senior Vice President Of MarketingThe Learning House Feb 2018 - Jan 2019Leader responsible for marketing Learning House, its partner schools, The Software Guild, Advancement Courses and Learning House International including SEM, SEO, content, social, influencer, marketing automation, email, traditional media, website and landing page optimization, creative development, copywriting / content, market research and marketing analytics. Achievements to date include:• Optimized marketing to reduce cost per student start by 45% and improve lead to student start conversion rate by 63%• Grew new online student starts by 56% over the last 3 years• Evolved and reorganized the department to account for 3 acquisitions, growing university partners from 19 to 28 and increasing focus on organize marketing tactics• Doubled the department from 35 team members to over 80 team members in 3 years with an annualized turnover rate of only 15%
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Vice President Of MarketingThe Learning House Apr 2014 - Feb 2018Leader responsible for all channels of marketing both for Learning House (B2B) and its partner schools (B2C) including market research, paid search, inbound (SEO and content), media, event marketing, email marketing, creative development, copywriting / content and marketing technology. Achievements to date include:• Generated 40,000 prospective student leads in the first half of 2015, a growth of 57% over previous year, which led to a 64% increase in new student starts at partner schools.• Grew marketing team from 19 to 36 team members in the last twelve months.• Plan and optimize a monthly digital marketing spend of over $900k• Ramped up partner colleges in marketing from 5 to 15 in just over twelve months. • Increased YOY organic search users by 21% and referral users by 31%.• Increased paid search click thru rate by 4% and conversion rate by 11% year over year.• Launched and continue to conduct and market the annual primary research study, “Online College Students” which has been downloaded a total of almost five thousand times and is often referenced in the media.• Marketing launch of two new businesses, Striking Distance and The Software Guild
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Senior Director Of Marketing - Corporate, Creative, And ResearchThe Learning House Dec 2012 - Apr 2014Responsible for all corporate branding and marketing, creative development and market research for Learning House. Accomplishments include:• Over 2,500% growth in prospects database• Design and development of new company website. Enhancements include responsive design, on a CMS (WordPress) and better user experience of leads processing.• Launch of The Online Learning Curve, Learning House’s new blog• Implementation of marketing automation software, SharpSpring and conversion to new email deployment software• Media mentions in Inside Higher Ed, University Business Week, Business Daily, edcetera, U.S. News and World Report, BMO Capital Markets “Education and Training,” Huffington Post and EdTechTimes• Team member and project manager on two significant primary research projects: “Online College Students 2012” and “Online College Students 2013”• Design and marketing of two corporate infographics• Successfully planned and executed two online education conference. 31% increase in attendants YOY with 60% in senior management despite being the first year with a registration fee
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Director Of Corporate Marketing And ResearchThe Learning House Jan 2012 - Dec 2012Leader responsible for brand building, direct marketing, public relations, corporate communications, social media marketing, sales support including collateral and content generation, tradeshow marketing and both client and corporate research. Achievements to date include:• Over 1,000% growth in prospects database• 94% increase in visitors to learninghouse.com• 83% increase in LinkedIn followers
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Marketing Consultant To Kaplan UniversitySelf Employed Nov 2008 - Feb 2011• Planned and executed marketing for four new degree programs. Drove leads via numerous cost effective channels including email campaigns, display ads, search, public relations and deployment of program information to inside and outside sales channels. • Launched marketing websites on time and within budget. Included content generation with academic team, website design, inclusion of social media elements, image selection, and site marketing. Five months after launch of one site had 766 unique visitors in the month.• Managed two of the content websites, one with weekly updates and the other monthly. Reviewed Google Analytics, executed ongoing marketing and SEO enhancements. • Miscellaneous projects such as international competitive analysis, white paper development, and degree program marketing analytics.
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Marketing DirectorKaplan University Aug 2007 - Apr 2008Fort Lauderdale, Fl, Us• Developed and executed the first fully integrated campaign in the university’s history paving the way for future marketing campaigns and building a foundation for analyzing alternative direct response marketing tactics. Developed business case for the $1 million marketing budget. Over 400% growth in students for these two schools in 2007.• Optimized $12 million spend on online lead aggregators and paid search by analyzing the success rate of online affiliates and identifying potential new affiliates.• Worked with our search agency and the internal search team to identify key words for campaigns and for new program launches to ensure effective spend of search dollars -
Senior Marketing ManagerOffice Depot Sep 2005 - Aug 2007Boca Raton, Florida, Us• Developed and executed K-12 marketing strategies including trade advertising, email campaign deployment, phone campaigns, direct mail and package inserts. Contributed to 12% revenue growth in 2006 to the K-12 portion of the customer base, a $400 million segment.• Created sales tools for the over 2,000 person sales force including education-specific catalogs, collateral, product sample kits, knowledge repository, and white papers.• Partnered with merchandising to add and market hundreds of new education-specific products to further penetrate K-12 market. -
Regional DirectorCentury 21 Real Estate Corp. Feb 2004 - Jun 2005Drove corporate goals for the North Central Florida region of Century 21, which included 187 franchised offices and commission income of $171 million. Coordinated, facilitated and led bi-annual region-wide corporate meetings and multiple local level corporate meetings and events. Trained and launched 8 new CENTURY 21 companies in the region and 8 new branch offices in 2004.
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Summer AssociateMckinsey & Co Jun 1998 - Aug 1998UsDeveloped a global strategy for a $32 billion life sciences company by researching and forecasting regional growth opportunities and performing financial valuation. Offered a full time position at the end of the summer program. -
Senior ConsultantAndersen Consulting / Accenture 1995 - 1997Dublin 2, IeProvided business consulting services to a broad range of clients including managing four teams to design the technical infrastructure and business processes for procurement at a shared services center, developing an IT strategic plan to an exhibition services company, implementing inventory management systems at several manufacturing facilities and programming an equipment management software system for a utilities company.
Wendy Parrish Skills
Wendy Parrish Education Details
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The Wharton SchoolMarketing & Finance -
Vanderbilt UniversityMechanical Engineering
Frequently Asked Questions about Wendy Parrish
What company does Wendy Parrish work for?
Wendy Parrish works for Transfr
What is Wendy Parrish's role at the current company?
Wendy Parrish's current role is Growth Marketing Expert | Digital Marketing Leader | Demand Generation | Known for creating significant growth through data analysis, creative campaigns, and cross-functional collaboration.
What is Wendy Parrish's email address?
Wendy Parrish's email address is wp****@****use.com
What is Wendy Parrish's direct phone number?
Wendy Parrish's direct phone number is +150258*****
What schools did Wendy Parrish attend?
Wendy Parrish attended The Wharton School, Vanderbilt University.
What are some of Wendy Parrish's interests?
Wendy Parrish has interest in Children, Education.
What skills is Wendy Parrish known for?
Wendy Parrish has skills like Marketing, Strategy, Social Media Marketing, Competitive Analysis, Integrated Marketing, Marketing Communications, Marketing Strategy, Leadership, Management, Analytics, Corporate Communications, Seo.
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