- Spearhead the development and execution of data-driven strategies to support the company's growth objectives, including customer acquisition, retention, and revenue optimization.- Lead a multidisciplinary team of data scientists, engineers, and analysts in designing and implementing scalable data infrastructure and advanced analytics solutions.- Collaborate cross-functionally with product, marketing, sales, and finance teams to identify key business opportunities and develop data-driven solutions to address market challenges.- Oversee the creation of actionable insights and data visualizations to enable executive decision-making and inform strategic initiatives.- Establish and maintain data governance standards, ensuring data integrity, security, and compliance with regulatory requirements.

- Collaborated with cross-functional teams to integrate data insights into product development, marketing campaigns, and customer retention, and customer reactivation initiatives.- Conducted rigorous hypothesis testing to optimize product offers and enhance customer retention strategies.- Developed comprehensive dashboards providing real-time insights into company and campaign performance.- Leveraged SQL and proprietary coding language (IQL) for ad hoc reporting and analysis, supporting stakeholders across departments.

- Created interactive dashboards in Looker to analyze customer and runner performance metrics.- Managed monthly promotions budget to incentivize desired behaviors and optimize supply-demand balance.- Utilized data-driven insights to inform weekend bonus structures and hourly guarantees for runners.

- Delivered executive-ready analytics reports and strategic POVs for clients using statistics and business intelligence platforms to provide insights on business performance- Performed complex Ad Hoc analysis, leveraging SQL and Snowflake data cloud, to support recommendations for dynamic content, promotions & campaigns, and localized market tests.- Shared insights on user segments and key drivers of business and brand performance across customer lifecycle to drive change across Marketing and Product.- Planned and executed multivariate test & learn campaigns to improve experiences and optimize conversion across marketing channels.

- Provided strategic analytics reports and recommendations to clients, utilizing statistical tools and business intelligence platforms.- Conducted complex ad hoc analysis using SQL and Snowflake data cloud to drive targeted marketing strategies.- Conducted A/B and multivariate test campaigns to optimize conversion rates across marketing channels.

- Managed the customer data mart, by implementing segmentation strategy to ensure that customer audiences are in alignment with campaign objectives and creative design- Developed product affinity groups within the customer data mart that were used to optimize marketing campaigns- Measured the results of campaign tests and website redesigns to identify the optimal pricing and promotion offers and user experience- Monitored customer acquisition from a channel attribution perspective, and advised marketing leadership on marketing spend

- Conducted hypothesis tests in order to identify the appropriate campaign to implement and to optimize marketing creative and messaging- Developed comparison rating algorithms to provide direct-to-consumer prospects comparison rates of the leading insurance companies, by analyzing competitor rate filings to engineer rate calculations- Performed regression and decision tree analysis to identify opportunities that were prime for new customer acquisition and segments that had higher retention rates- Served as a consultant to the Product Management team on setting forecasts related to new customer volume, retention rates, cancel rates, anticipated earned premium and staffing needs based upon product offerings, market conditions and product pricing.

Provided analysis of contact center operations. Performed benchmarking analysis as well as forecasting premium growth, policy in force volume and claims volume.

Conducted IT audits across the firm in an effort to mitigate risks associated with IT operations. Also worked on Sarbanes-Oxley compliance.

Created rate calculators for Progressive.com that would give insurance shoppers the rates of leading competitors such as State Farm and Allstate.