Supported social media and influencer programs for Client Solutions Group including B2B and Small Business campaigns.Oversaw third-party brand marketing relationships, including celebrity talent, influencers, brand ambassadors, and advocacy programs.Created criteria for selecting spokespeople, crafted messaging in collaboration with talent, managed contracting, and briefed each spokesperson on campaign goals and key messages.Managed brand partnerships with NVIDIA and Intel, optimizing investments and achieving above-industry average return on advertising spend (ROAS).Created the strategy and launched Dell’s internal social influencer program with the goal of elevating Dell experts and spokespeople resulting in a 1.5X lift in engagement on Dell-owned channels from previous year.

Key counsel to the executive team to set and communicate the organization’s narrative around the vision, strategy and priorities during the company’s entrance into the US market. Leader of internal and external communications including integrated marketing and communications campaigns.Created Klarna’s standards for supporting the financial health of American customers and provided guidance on US regulatory matters.

Public relations related to American Express B2B products including American Express OPEN, Blue Business Plus and Business Platinum.

Communications support for Global Commercial Services division.

Led the corporate social media strategy increasing brand preference, customer satisfaction, driving business valueEstablished and grew E*TRADE’s social media presence with all relevant customers and audiencesPartnered with internal business units including marketing, product, compliance/legal/risk, and public relations to maximize the power of social media within the highly regulated financial industryCoordinated the planning of social media campaigns across a cross-functional team, ensuring proper integration and alignment with overall marketing strategySourced and managed relationships with social media platform partners to develop insights for the purpose of informing marketing strategy, campaigns, and customer centric initiativesProvided benchmarks and analyzed data provided by social media listening efforts to inform company-wide decision-making and ensure campaign targets are metPartnered with metrics team to measure and analyze impact of social media and evolve ROI modelRegularly monitored the competitive space and be aware of market changes and developmentsCommunicated results of efforts to a broader audience on a regular basis

Managed complex reputation and media challenges including product launches, influencer programs and crisis communicationsImplemented strategic media campaigns against national and local auto dealer lobbying efforts Monitored and corrected misinformation and inaccuracies in the mediaStreamlined communication between marketing, design, sales, engineering and service departments to quickly execute timely product launches and releasesLed publicity efforts for Tesla’s fast charging “Supercharger” network, organizing dozens of events across North America generating awareness of the network’s availabilityInterfaced with top-tier, trade and vertical media often serving as on-the-record spokesperson on behalf of Tesla

Developed and implement high profile traditional and social media campaigns to support the Enterprise GrowthManaged proactive and reactive media relations activities on behalf of new products and initiatives related to alternative payments, mobile payments, prepaid products, fee based services, and company acquisitionsWorked with Enterprise Growth partners to develop and execute communication campaigns to generate awareness of Enterprise Growth offeringsWorked with internal communications team to raise awareness internally of Enterprise Growth activitiesRaised the visibility of Enterprise Growth leadership team via speaking placement at influential industry events and conferencesDeveloped and execute social media strategy and presences related to Enterprise Growth products and servicesServed as an external spokesperson and official company representative both for press and within social media channels engaging with bloggers, customers, partners and prospects on an ongoing basisResponsible for measurement and tracking on success of Enterprise Growth PR programs

Created and executed campaign tactics on behalf of clients in various industries including consumer technology, environmental, education and healthcareDrafted and edited press releases, award submissions, speaker abstracts, byline articles, case studies, bios, and other supporting documents used generating publicityConducted proactive and reactive media outreach to secure and facilitate interviews with national, regional, trade and broadcast media outletsResearched new client opportunities and participated in new client pitch presentationsResponsible for account foundation documents including media lists, conference and awards databases, editorial calendars, coverage reports, flash reports and account activity reports