William Childs Email and Phone Number
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An accomplished marketing leader with a history of delivering award-winning ideas across multiple platforms. Relentlessly dedicated to the skillful and creative translation of strategic business objectives into revenue-generating campaigns. Known as a collaborative mentor and champion of fearless creativity who celebrates and develops talent. Author of the book, ‘Childs Play’ A guide to help reclaim and harness your creative power. Childs is also a much sought after public speaker who’s known for delivering high energy and motivating talks on creativity, marketing and leadership.
Lehigh Career & Technical Institute
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Advertising Design InstructorLehigh Career & Technical Institute Aug 2022 - PresentUnited States -
Creative DirectorKitchen Magic, Inc. Mar 2019 - Aug 2022Nazareth, PaI work closely with the marketing team on brand presence by defining marketing messages that will drive company goals and innovate new revenue streams. This role will allow me to collaborate on brand strategy and implement and track ongoing marketing tactics for the Kitchen Magic brand. -
Account ExecutiveAdams Outdoor Advertising Eastern Pa Oct 2018 - Mar 2019United StatesProud to work for Adams Outdoor because I get to work with inspired companies like yours on presenting outdoor strategies to help grow your business. I serve as a direct link between advertising agencies, businesses, and existing clients, ensuring customer satisfaction for my clients.
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Director Of Marketing And CommunicationsTrifecta Technologies Apr 2016 - Dec 2017Allentown, Pennsylvania AreaEstablished corporate marketing strategy and directed overall creative process to support and heighten brand identity for Trifecta, a leader in the digital transformation space. Accountable for strategy, and execution of all creative deliverables including print, website, social media and online campaigns.➢ Gold ADDY Award 2016 – ‘Dinosaur Technology' Social Media Campaign➢ Increased website page views by 22% in 30 days after redevelopment and launch of the new site ➢ Improved social media engagement across all channels: Instagram +150% YOY, Twitter page visits +94% and impressions +22% (30-day period), LinkedIn reach +115% and engagement +122% (30-day period), Facebook page likes +50% and reach +83% (30-day period)• Led marketing team including a Visual Designer, Sr. Marketing Coordinator, & Sr. Communications Coordinator • Exceeded industry average for email blasts and newsletters averaging 26.96% open rate & 15.71% click-to-open rate • Collaborated with account executives and developed and instituted newsletters, blog posts, case studies, and sales collateral for client presentations -
Creative Director, AdvertisingThe Morning Call Sep 2007 - Apr 2016Strategized with the publisher and editorial leaders on creation, development, and production of promotion for The Morning Call brand and its high standard of journalistic integrity.➢ 14 First Place IAMA Awards – Creative Direction on winning entries at the Interstate Advertising Manager’s Association newspaper design competition➢ One Silver & 2 Gold ADDY Awards for creative direction, including Judges Choice for the design of ‘Olympic Coffee Rings’ ➢ Eight 1st Place PNA Awards and 1 Best of Show for Creative Direction - Pennsylvania Newspaper Association ➢ Recognized with Morning Call Leadership Award (2015) for the creative leadership of launch of new Morning Call website• Led and mentored a 15-person team including designers, photographers, copywriters • Spearheaded launch of weekly print publication (Go Guide Street) aimed at the 21- to 35-year-old entertainment demographic; developed cover ideas, coordinated photo shoots • Creative lead on memorable campaigns including ‘Write Exposing Wrong’ watchdog reporting, ‘Use it for Life,’ inspired by people profiled in the newspaper, and the ‘Awaken Your World’ campaign of 2018• Inspired a culture of collaboration through weekly departmental creative sessions to brainstorm new ideas -
V.P., Creative DirectorRm Squared/Forge Marketing Communications Oct 2001 - Sep 2007Emmaus, PaResponsible for ownership of the final creative product of the agency. Managed portfolio of 60 B2C clients with budgets up to $10 million.➢ One Gold ADDY and one Best of Show 2005 – Creative Direction/copywriting for Plantique ‘Music is in their nature’ and creative direction for Pearly Baker’s Ale House :60 radio, “Good for what ales you.’ ➢ Increased revenue by over $3.5 million in two years by setting creative standards and directing teams in the development, design, and production of sales-driving, brand-extending and cross-channel campaigns including print, television, and radio ads, product launches, brochures, advertorials, websites, banner ads, billboards, logos, and more. ➢ Helped launch agency from 1 client to 60 clients within a two-year period; grew staff from 2 to 18 in two years• Provided creative leadership for the print and video departments • Met regularly with agency clients to develop marketing plans and facilitated brainstorm sessions for new and existing clients.
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Art DirectorAdams Outdoor Advertising Oct 1999 - Oct 2001Responsibilities included concepting and designing high impact outdoor designs for clients all around the Lehigh Valley. Ran weekly creative sessions for 12 person account team. Also worked with Corporate Creative Director to develop effective self promotion campaigns. Worked in tandem with Account Executives on many key clients.
William Childs Skills
William Childs Education Details
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Barnstone StudiosClassical Drawing 1 -
Advertising
Frequently Asked Questions about William Childs
What company does William Childs work for?
William Childs works for Lehigh Career & Technical Institute
What is William Childs's role at the current company?
William Childs's current role is I coach business leaders how to harness creativity to invigorate their workplace cultures through speaking engagements, workshops, and mentorship..
What is William Childs's email address?
William Childs's email address is wi****@****gic.com
What is William Childs's direct phone number?
William Childs's direct phone number is +161082*****
What schools did William Childs attend?
William Childs attended Barnstone Studios, Lehigh Career & Technical Institute.
What are some of William Childs's interests?
William Childs has interest in My Three Children, Writing, Creativity And Inspired Leadership, Reading, Photography.
What skills is William Childs known for?
William Childs has skills like Advertising, Creative Direction, Graphic Design, Copywriting, Marketing Strategy, Marketing, Layout, Photography, Email Marketing, Logo Design, Graphics, Creative Writing.
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1austin.younglife.org -
2gmail.com, emeraldsurf.net -
William C.
Performance Improvement | Data Analytics | Process Design & AutomationLittle Rock Metropolitan Area -
4leggmason.com, macaran.com, aol.com, franklinresources.com1 (800) 2XXXXXXX
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