William Childs Email & Phone Number

United States

Nazareth, PA

I work closely with the marketing team on brand presence by defining marketing messages that will drive company goals and innovate new revenue streams. This role will allow me to collaborate on brand strategy and implement and track ongoing marketing tactics for the Kitchen Magic brand.

United States

Proud to work for Adams Outdoor because I get to work with inspired companies like yours on presenting outdoor strategies to help grow your business. I serve as a direct link between advertising agencies, businesses, and existing clients, ensuring customer satisfaction for my clients.

Allentown, Pennsylvania Area

• Established corporate marketing strategy and directed overall creative process to support and heighten brand identity for Trifecta, a leader in the digital transformation space. Accountable for strategy, and execution.
• Led marketing team including a Visual Designer, Sr. Marketing Coordinator, & Sr. Communications Coordinator
• Exceeded industry average for email blasts and newsletters averaging 26.96% open rate & 15.71% click-to-open rate
• Collaborated with account executives and developed and instituted newsletters, blog posts, case studies, and sales collateral for client presentations

• Strategized with the publisher and editorial leaders on creation, development, and production of promotion for The Morning Call brand and its high standard of journalistic integrity.➢ 14 First Place IAMA Awards –.
• Led and mentored a 15-person team including designers, photographers, copywriters
• Spearheaded launch of weekly print publication (Go Guide Street) aimed at the 21- to 35-year-old entertainment demographic; developed cover ideas, coordinated photo shoots
• Creative lead on memorable campaigns including ‘Write Exposing Wrong’ watchdog reporting, ‘Use it for Life,’ inspired by people profiled in the newspaper, and the ‘Awaken Your World’ campaign of 2018
• Inspired a culture of collaboration through weekly departmental creative sessions to brainstorm new ideas

Emmaus, PA

• Responsible for ownership of the final creative product of the agency. Managed portfolio of 60 B2C clients with budgets up to $10 million.➢ One Gold ADDY and one Best of Show 2005 – Creative Direction/copywriting for.
• Provided creative leadership for the print and video departments
• Met regularly with agency clients to develop marketing plans and facilitated brainstorm sessions for new and existing clients.

Responsibilities included concepting and designing high impact outdoor designs for clients all around the Lehigh Valley. Ran weekly creative sessions for 12 person account team. Also worked with Corporate Creative Director to develop effective self promotion campaigns. Worked in tandem with Account Executives on many key clients.

Classical Drawing 1

Communication Design, Advertising