Bill Playford Email and Phone Number
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Business development professional, with over twenty years of domestic and international automotive industry experience, serving clients such as AutoNation, Asbury Automotive, BMW, Hyundai, and Google. Professional focus includes business design, electronic commerce, product development, market cultivation, rapid implementation, team advancement, training, and coaching. Highly adept at quick strategic development and execution. Demonstrated consistency in innovation, sales leadership, customer satisfaction, and customer retention. Passionately committed to shifting the retail automotive paradigm.Specialties: Keen understanding of automotive landscape, with expertise in retail Internet sales process evolution. Extremely customer focused, firmly believing in fulfilling niche consumer demands, and tailoring strategies, tools, technology, capital, and training to best suit target markets. Strongly interested in strategic, competitive, and consumer market analysis. Intimate knowledge of Internet shopping processes, from consumer research, to lead generation/acquisition/scoring/prioritization, to vehicle delivery.ver
Dealerknows Llc
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Vice President And PartnerDealerknows Llc Jun 2010 - PresentLake Mary, Florida, UsPrincipally responsible for the daily operations of DealerKnows Consulting. This encompasses direct oversight of the Virtual Dealer Training and TaskTeacher programs, including: Managing employees, monitoring metrics, upholding design standards, maintaining all technical assets, in addition to supporting the overall strategic development of the company. General responsibilities include: Conducting Virtual Dealer Training sessions, data compilation and analysis, statistical modeling, creative design, non-core consulting (OEM, technology vendors, venture capital/investment firms), as well as offering tactical support for on-site and group training activities. Consulting and presentation topics include: strategic development and implementation, brand management, market positioning, predictive analytics, process improvement, and disruptive technologies.DealerKnows has been proud to serve dealerships in 34 states and provinces, including 21 different metropolitan areas, from budget vehicles to luxury and exotics.
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Co-FounderAuto Agentic Oct 2024 - Present -
Co-Founder And Chief Product OfficerDos Jun 2020 - Dec 2022 -
Advisory Board MemberConstellation Agency Aug 2016 - Jan 2017New York, New York , Us -
Director Of Retail OperationsTrilogy Smartleads Jun 2008 - May 2010Austin, Tx, UsSuccessfully transitioned a dealership-focused lead-scoring technology into an OEM-adopted lead aggregation and distribution company. Through constant evolution and extremely innovative technology, the service is able to provide Internet leads that close at a rate 60% higher than industry average. OEMs benefit from a more efficient supply, while the dealers benefit from increased lead quality and source transparency. Responsibilities included: Devising and implementing strategies to enlist automotive dealerships to test Trilogy’s lead scoring service, developing marketing and presentation materials to disseminate to dealerships, cultivating strategic alliances to nurture lead scoring technology integration, and creating best practices associated with lead scoring and prioritization. -
Automotive Ecommerce ConsultantTrilogy Smartleads Feb 2007 - May 2010Austin, Tx, UsSuccessfully concluded two pilot programs over the span of eighteen months (one for a large publicly traded auto group, the other yielding 10%+ gross conversion ratio for exurban third party leads). Both programs supported "click to buy" initiatives, which allowed consumers to purchase and take delivery of vehicles without entering a dealership. Research concluded that transaction costs associated with selling a vehicle were reduced by two-thirds. The resulting platform was evolved for the international market, adopting OEM integration.Responsibilities included: Develop and execute call center sales strategy, geo-demographic profile selected sales territories for optimal targeting and lead acquisition, develop and maintain strategic pricing and email initiatives, provide strategic insight pertaining to program operation and evolution.
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Director Of AnalyticsTeam Hillsdale Automotive Feb 2003 - Feb 2007Principal architect and co-creator of AssociationAutos.com program. Conducted analysis of sales and demographic data of over 50,000 client profiles. Developed techniques to forecast future markets derived from demographic profiling. Formulated strategic marketing plans and optimized lead acquisition.Personally sold new vehicles, sight-unseen, to customers in more than a dozen states.
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Internet Sales ManagerKen Stillwell Ford Aug 2002 - Feb 2003Created operating guidelines, and updated network infrastructure to support electronic commerce. Received, indexed, and acted as point of contact for all sales-related online inquiries
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InternCrossroads Group (Lehman Brothers Private Fund Group) 2001 - 2001Conducted analysis of internal rates of return of over 200 venture backed companies. Documented results of analysis for publication. Assisted Crossroads Investment Advisers, L.P. in performing due diligence tasks. Cataloged and organized 5000 volumes for Crossroads e-Valuate Library and Conference Center.
Bill Playford Skills
Bill Playford Education Details
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Texas Christian University - M.J. Neeley School Of BusinessEntrepreneurship/Electronic Commerce -
Texas Christian UniversityEntrepreneurship/Entrepreneurial Studies
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St.Edward'S UniversityPolitical Science
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St.Edward'S UniversityPolitical Science And Government
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Central Michigan University
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Central Michigan University
Frequently Asked Questions about Bill Playford
What company does Bill Playford work for?
Bill Playford works for Dealerknows Llc
What is Bill Playford's role at the current company?
Bill Playford's current role is 20 Years in Automotive and Technology | Digital Strategist | eCommerce Consultant | Process Developer and Trainer.
What is Bill Playford's email address?
Bill Playford's email address is wp****@****ail.com
What is Bill Playford's direct phone number?
Bill Playford's direct phone number is +151751*****
What schools did Bill Playford attend?
Bill Playford attended Texas Christian University - M.j. Neeley School Of Business, Texas Christian University, St.edward's University, St.edward's University, Central Michigan University, Central Michigan University.
What are some of Bill Playford's interests?
Bill Playford has interest in Geodemographic Profiling, Channel Differentiation, Art, Architecture, Automobiles, Online Automotive Consumer Behavior, Travel, Avid Formula One Enthusiast, Automotive Industry Evolution.
What skills is Bill Playford known for?
Bill Playford has skills like Customer Retention, Business Strategy, E Commerce, Product Development, Customer Satisfaction, Training, Business Development, Marketing, Customer Acquisition, Lead Generation, Strategy, Sales Process.
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