Bill Playford Email & Phone Number

Lake Mary, Florida, Us

Principally responsible for the daily operations of DealerKnows Consulting. This encompasses direct oversight of the Virtual Dealer Training and TaskTeacher programs, including: Managing employees, monitoring metrics, upholding design standards, maintaining all technical assets, in addition to supporting the overall strategic development of the company. General responsibilities include: Conducting Virtual Dealer Training sessions, data compilation and analysis, statistical modeling, creative design, non-core consulting (OEM, technology vendors, venture capital/investment firms), as well as offering tactical support for on-site and group training activities. Consulting and presentation topics include: strategic development and implementation, brand management, market positioning, predictive analytics, process improvement, and disruptive technologies.DealerKnows has been proud to serve dealerships in 34 states and provinces, including 21 different metropolitan areas, from budget vehicles to luxury and exotics.

New York, New York , Us

Austin, Tx, Us

Successfully transitioned a dealership-focused lead-scoring technology into an OEM-adopted lead aggregation and distribution company. Through constant evolution and extremely innovative technology, the service is able to provide Internet leads that close at a rate 60% higher than industry average. OEMs benefit from a more efficient supply, while the dealers benefit from increased lead quality and source transparency. Responsibilities included: Devising and implementing strategies to enlist automotive dealerships to test Trilogy’s lead scoring service, developing marketing and presentation materials to disseminate to dealerships, cultivating strategic alliances to nurture lead scoring technology integration, and creating best practices associated with lead scoring and prioritization.

Austin, Tx, Us

Successfully concluded two pilot programs over the span of eighteen months (one for a large publicly traded auto group, the other yielding 10%+ gross conversion ratio for exurban third party leads). Both programs supported "click to buy" initiatives, which allowed consumers to purchase and take delivery of vehicles without entering a dealership. Research concluded that transaction costs associated with selling a vehicle were reduced by two-thirds. The resulting platform was evolved for the international market, adopting OEM integration.Responsibilities included: Develop and execute call center sales strategy, geo-demographic profile selected sales territories for optimal targeting and lead acquisition, develop and maintain strategic pricing and email initiatives, provide strategic insight pertaining to program operation and evolution.

Principal architect and co-creator of AssociationAutos.com program. Conducted analysis of sales and demographic data of over 50,000 client profiles. Developed techniques to forecast future markets derived from demographic profiling. Formulated strategic marketing plans and optimized lead acquisition.Personally sold new vehicles, sight-unseen, to customers in more than a dozen states.

Created operating guidelines, and updated network infrastructure to support electronic commerce. Received, indexed, and acted as point of contact for all sales-related online inquiries

Conducted analysis of internal rates of return of over 200 venture backed companies. Documented results of analysis for publication. Assisted Crossroads Investment Advisers, L.P. in performing due diligence tasks. Cataloged and organized 5000 volumes for Crossroads e-Valuate Library and Conference Center.

Mba, Entrepreneurship/Electronic Commerce

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Ba, Political Science

Bachelor Of Arts - Ba, Political Science And Government

Education record

Education record