Bill O'Brien

Bill O'Brien Email and Phone Number

Senior Director / Managing Director / Vice President – Digital Transformation & Marketing Technology @ LogicSource, Inc.
Bill O'Brien's Location
New York City Metropolitan Area, United States, United States
Bill O'Brien's Contact Details
About Bill O'Brien

Digital Transformation / Marketing Technology professional. Expertise in spearheading complex digital transformation initiatives that deliver operational efficiencies and improve business outcomes. Develops consumer-centric strategies which modernize the digital customer experience. Successful at deploying and managing marketing automation, analytics, voice-of-the-customer, and other Software-as-a-Service marketing technology platforms which enable seamless interactions throughout all phases of the customer journey. Design data-driven, personalized engagement campaigns for prospects and existing customers. Secures tactical and financial resources needed to support technology implementation. Evaluates new partnership opportunities, develops competitive deal structures, and negotiates deals from term sheet through executed contracts. Eliminate technology investment risk by establishing ROI benchmarks. Specialties• Marketing Technology (MarTech)• Digital Transformation• Information Technology• Platforms - Customer Data Platforms, Marketing Automation, Digital Analytics, Digital Asset Management• Customer Relationship Management (CRM)• Digital Operations• Digital Customer Experience• Strategy• Business Development• Advertising Technology (AdTech)• E-Commerce• Business Case Development• Acquisition & Retention Marketing• Strategic Alliances & Partnership Management• Search Engine Optimization (SEO)• Product Management• Digital Payments and Financial Services• Metrics & Reporting• P&L Responsibility• Financial Management (Budgeting, Forecasting)• Employee Recruiting, Hiring, Training & CoachingAchievements• Managed a divisional budget of $8MM annually• Managed five direct reports• Reduced call center overhead expenses by more than $3MM/month by redirecting 300K monthly support calls into online self-service channels • Generated an 11.2% reduction in new customer deactivations at day 90• Increased website online satisfaction by 12% over a 6-month period • Improved email marketing deliverability rates to 95% and open rates beyond 33%

Bill O'Brien's Current Company Details
LogicSource, Inc.

Logicsource, Inc.

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Senior Director / Managing Director / Vice President – Digital Transformation & Marketing Technology
Bill O'Brien Work Experience Details
  • Logicsource, Inc.
    Senior Director - Marketing Technology
    Logicsource, Inc. Nov 2021 - Present
    Westport, Ct, Us
    • Digital Transformation Enablement: Manage a diverse portfolio of clients representing the Consumer Goods, Continuing Education, CPG, Financial Services, Healthcare, Retail, and Technology industries. Support client digital transformation goals by helping to modernize their marketing technology stack to enable the delivery of seamless digital customer experiences. • Technology Portfolio Management: Develop strategies that enable clients to manage B2B and B2C customer interactions more efficiently by implementing core digital marketing products such as digital analytics, conversation intelligence, marketing automation, customer data platforms and content management systems. • Personalization through Improved Data Connectivity: Enable retailers and other consumer brands to deliver behavior-driven personalized experiences by leveraging online, ecommerce and in-store transactional data. • Partnership Development & Transaction Management: Evaluate marketing technology platforms relative to client needs. Assist clients is defining business, technical, financial, and analytical reporting requirements. Manage the full deal cycle from RFP development through contract negotiation. Restructure or terminate contracts with a negative ROI.• Discovery & Solutions Development: Support LSI’s new client prospecting efforts by evaluating opportunities to improve purchasing inefficiencies across the marketing technology, advertising technology, data management and research ecosystem. Leverage $65 billion of cross-portfolio spend insights to secure competitive pricing and value.
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  • Frontier Communications
    Director, Digital Marketing Operations
    Frontier Communications Feb 2012 - Nov 2020
    Dallas, Texas, Us
    • Digital Marketing: Supported the development, planning and execution of customer acquisition and retention programs. Managed data infrastructure, analytics and technology platforms to enable quality decision making. Delivered organic audience growth through SEO and partnerships.• Digital & Business Operations: Drove high-impact digital experience initiatives aligning to company’s digital and business transformation goals. Expanded relationships with technology partners to improve operational efficiency. • Customer Experience Management: Delivered frictionless experiences to consumers engaging with the company’s website and mobile applications. Analyzed interaction data to uncover opportunities for driving meaningful improvements in the digital experience, leading to higher satisfaction, retention and loyalty. • Strategic Planning: Created an agile, innovative digital engagement vision resulting in greater sales enablement. Drove the overall strategy, execution and management of the company’s marketing automation initiative for consumer and small business markets. • Customer Relationship Management (CRM): Deepened relationships with customers by delivering intuitive experiences across the company’s shopping, support and account management channels. Leveraged data from account profiles, past purchases, web browsing and other behavioral insights to improve audience segmentation and campaign targeting. • Business Development & Partnerships: Drove the deal process in support new marketing technology partnerships. Delivered $35 million in partnership advertising revenue over an eight-year period. • Marketing Analytics: Measured website traffic, engagement and sentiment to improve site usability. Implemented tactics to increase online satisfaction, task completion and Net Promoter Score (NPS). • Digital Platforms & Product Management: Led the technology evaluation, vendor selection and implementation process for marketing technology platforms.
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  • Aol
    Director, Business Development
    Aol May 2006 - Jul 2011
    New York, Ny, Us
    • Business Development & Partnerships: Identified advantageous business opportunities within the Ecommerce and advertising technology verticals. Led the entire deal negotiation process from term sheet development to contract execution. Rallied internal resources in support of transactions which aligned with company growth objectives. • Advertising: Performed due diligence on start-ups within the display and video advertising vertical in search of cutting-edge solutions which could be leveraged through licensing or acquisition. Developed cost/benefit analyses to determine net impact that investment would have on company’s advertising networks. • Vendor Management: Evaluated Request for Proposals (RFPs) from business partners and prepared responses by building financial models, developing audience acquisition tactics and establishing service level requirements.
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  • Aol
    Senior Manager, Business Strategy & Development
    Aol May 2005 - May 2006
    New York, Ny, Us
    • Business Development: Secured $5 million in revenue annually by sourcing new subscriber acquisition partnerships within the alternate channels verticals. Realized cost savings efficiencies by up to $3 million by renegotiating expense deals.• KPIs: Defined engagement and sales conversion metrics for partnerships, and established incentives for exceeding targets. • Partnerships: Drove the cross-functional orchestration efforts inclusive of product, marketing and legal teams to define deal requirements which aligned to divisional business objectives.
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  • Aol
    Manager, Broadband Marketing
    Aol May 2004 - May 2005
    New York, Ny, Us
    • Customer Acquisition: Increased new customer acquisition conversion rate by more than 15% annually through improved alignment of co-branded marketing efforts with Aol’s strategic telecommunications and cable service partners. Advanced performance-based customer acquisition initiatives across alternative selling channels with marketing budget of ~$14MM. • CRM: Leveraged CRM applications such as salesforce.com for deal pipeline management between advertising and business development organizations, as well as for new opportunity identification and lead prospecting.
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  • Aol
    Senior Analyst, Finance
    Aol Dec 2001 - May 2004
    New York, Ny, Us
    • Customer Acquisition: Bolstered new subscriber acquisition initiatives by analyzing sales performance against the cost-per-acquisition results for multiple sales channels including online, direct mail and inbound/outbound telemarketing channels. • Financial Management: Developed, analyzed, and presented budgets and forecasts on a monthly, quarterly, and annual basis. Completed sensitivity analyses to measure variable impact on acquisitions, existing customer base, expenses, and total revenue. • Strategic Planning: Contributed to the strategic planning process through identification of risks and opportunities which impacted financial targets; participated in planning sessions to review past performance and revised P&L projections.
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Bill O'Brien Skills

Strategy Competitive Analysis Product Management Start Ups Analytics Business Development Product Marketing Crm Cross Functional Team Leadership E Commerce Mobile Devices Online Advertising Business Strategy Digital Media Market Research

Bill O'Brien Education Details

  • The George Washington University
    The George Washington University
    General
  • Darien High School
    Darien High School
    High School Diploma
  • Marymount University
    Marymount University
    Business Administration

Frequently Asked Questions about Bill O'Brien

What company does Bill O'Brien work for?

Bill O'Brien works for Logicsource, Inc.

What is Bill O'Brien's role at the current company?

Bill O'Brien's current role is Senior Director / Managing Director / Vice President – Digital Transformation & Marketing Technology.

What is Bill O'Brien's email address?

Bill O'Brien's email address is bi****@****ail.com

What is Bill O'Brien's direct phone number?

Bill O'Brien's direct phone number is +120361*****

What schools did Bill O'Brien attend?

Bill O'Brien attended The George Washington University, Darien High School, Marymount University.

What are some of Bill O'Brien's interests?

Bill O'Brien has interest in Volunteer Firefighter, Hazardous Materials Operations.

What skills is Bill O'Brien known for?

Bill O'Brien has skills like Strategy, Competitive Analysis, Product Management, Start Ups, Analytics, Business Development, Product Marketing, Crm, Cross Functional Team Leadership, E Commerce, Mobile Devices, Online Advertising.

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