Bill O'Brien Email & Phone Number

Westport, CT, US

• Digital Transformation Enablement: Manage a diverse portfolio of clients representing the Consumer Goods, Continuing Education, CPG, Financial Services, Healthcare, Retail, and Technology industries. Support client.
• Technology Portfolio Management: Develop strategies that enable clients to manage B2B and B2C customer interactions more efficiently by implementing core digital marketing products such as digital analytics.
• Personalization through Improved Data Connectivity: Enable retailers and other consumer brands to deliver behavior-driven personalized experiences by leveraging online, ecommerce and in-store transactional data.
• Partnership Development & Transaction Management: Evaluate marketing technology platforms relative to client needs. Assist clients is defining business, technical, financial, and analytical reporting requirements..
• Discovery & Solutions Development: Support LSI’s new client prospecting efforts by evaluating opportunities to improve purchasing inefficiencies across the marketing technology, advertising technology, data management.

Dallas, Texas, US

• Digital Marketing: Supported the development, planning and execution of customer acquisition and retention programs. Managed data infrastructure, analytics and technology platforms to enable quality decision making..
• Digital & Business Operations: Drove high-impact digital experience initiatives aligning to company’s digital and business transformation goals. Expanded relationships with technology partners to improve operational.
• Customer Experience Management: Delivered frictionless experiences to consumers engaging with the company’s website and mobile applications. Analyzed interaction data to uncover opportunities for driving meaningful.
• Strategic Planning: Created an agile, innovative digital engagement vision resulting in greater sales enablement. Drove the overall strategy, execution and management of the company’s marketing automation initiative.
• Customer Relationship Management (CRM): Deepened relationships with customers by delivering intuitive experiences across the company’s shopping, support and account management channels. Leveraged data from account.
• Business Development & Partnerships: Drove the deal process in support new marketing technology partnerships. Delivered $35 million in partnership advertising revenue over an eight-year period.

New York, NY, US

• Business Development & Partnerships: Identified advantageous business opportunities within the Ecommerce and advertising technology verticals. Led the entire deal negotiation process from term sheet development to.
• Advertising: Performed due diligence on start-ups within the display and video advertising vertical in search of cutting-edge solutions which could be leveraged through licensing or acquisition. Developed cost/benefit.
• Vendor Management: Evaluated Request for Proposals (RFPs) from business partners and prepared responses by building financial models, developing audience acquisition tactics and establishing service level requirements.

New York, NY, US

• Business Development: Secured $5 million in revenue annually by sourcing new subscriber acquisition partnerships within the alternate channels verticals. Realized cost savings efficiencies by up to $3 million by.
• KPIs: Defined engagement and sales conversion metrics for partnerships, and established incentives for exceeding targets.
• Partnerships: Drove the cross-functional orchestration efforts inclusive of product, marketing and legal teams to define deal requirements which aligned to divisional business objectives.

New York, NY, US

• Customer Acquisition: Increased new customer acquisition conversion rate by more than 15% annually through improved alignment of co-branded marketing efforts with Aol’s strategic telecommunications and cable service.
• CRM: Leveraged CRM applications such as salesforce.com for deal pipeline management between advertising and business development organizations, as well as for new opportunity identification and lead prospecting.

New York, NY, US

• Customer Acquisition: Bolstered new subscriber acquisition initiatives by analyzing sales performance against the cost-per-acquisition results for multiple sales channels including online, direct mail and.
• Financial Management: Developed, analyzed, and presented budgets and forecasts on a monthly, quarterly, and annual basis. Completed sensitivity analyses to measure variable impact on acquisitions, existing customer.
• Strategic Planning: Contributed to the strategic planning process through identification of risks and opportunities which impacted financial targets; participated in planning sessions to review past performance and.

Master Of Business Administration - Mba, Finance, General

High School Diploma

Bachelor Of Arts, Communications, Business Administration