Bill O'Brien Email & Phone Number

Westport, Ct, Us

• Digital Transformation Enablement: Manage a diverse portfolio of clients representing the Consumer Goods, Continuing Education, CPG, Financial Services, Healthcare, Retail, and Technology industries. Support client digital transformation goals by helping to modernize their marketing technology stack to enable the delivery of seamless digital customer experiences. • Technology Portfolio Management: Develop strategies that enable clients to manage B2B and B2C customer interactions more efficiently by implementing core digital marketing products such as digital analytics, conversation intelligence, marketing automation, customer data platforms and content management systems. • Personalization through Improved Data Connectivity: Enable retailers and other consumer brands to deliver behavior-driven personalized experiences by leveraging online, ecommerce and in-store transactional data. • Partnership Development & Transaction Management: Evaluate marketing technology platforms relative to client needs. Assist clients is defining business, technical, financial, and analytical reporting requirements. Manage the full deal cycle from RFP development through contract negotiation. Restructure or terminate contracts with a negative ROI.• Discovery & Solutions Development: Support LSI’s new client prospecting efforts by evaluating opportunities to improve purchasing inefficiencies across the marketing technology, advertising technology, data management and research ecosystem. Leverage $65 billion of cross-portfolio spend insights to secure competitive pricing and value.

Dallas, Texas, Us

• Digital Marketing: Supported the development, planning and execution of customer acquisition and retention programs. Managed data infrastructure, analytics and technology platforms to enable quality decision making. Delivered organic audience growth through SEO and partnerships.• Digital & Business Operations: Drove high-impact digital experience initiatives aligning to company’s digital and business transformation goals. Expanded relationships with technology partners to improve operational efficiency. • Customer Experience Management: Delivered frictionless experiences to consumers engaging with the company’s website and mobile applications. Analyzed interaction data to uncover opportunities for driving meaningful improvements in the digital experience, leading to higher satisfaction, retention and loyalty. • Strategic Planning: Created an agile, innovative digital engagement vision resulting in greater sales enablement. Drove the overall strategy, execution and management of the company’s marketing automation initiative for consumer and small business markets. • Customer Relationship Management (CRM): Deepened relationships with customers by delivering intuitive experiences across the company’s shopping, support and account management channels. Leveraged data from account profiles, past purchases, web browsing and other behavioral insights to improve audience segmentation and campaign targeting. • Business Development & Partnerships: Drove the deal process in support new marketing technology partnerships. Delivered $35 million in partnership advertising revenue over an eight-year period. • Marketing Analytics: Measured website traffic, engagement and sentiment to improve site usability. Implemented tactics to increase online satisfaction, task completion and Net Promoter Score (NPS). • Digital Platforms & Product Management: Led the technology evaluation, vendor selection and implementation process for marketing technology platforms.

New York, Ny, Us

• Business Development & Partnerships: Identified advantageous business opportunities within the Ecommerce and advertising technology verticals. Led the entire deal negotiation process from term sheet development to contract execution. Rallied internal resources in support of transactions which aligned with company growth objectives. • Advertising: Performed due diligence on start-ups within the display and video advertising vertical in search of cutting-edge solutions which could be leveraged through licensing or acquisition. Developed cost/benefit analyses to determine net impact that investment would have on company’s advertising networks. • Vendor Management: Evaluated Request for Proposals (RFPs) from business partners and prepared responses by building financial models, developing audience acquisition tactics and establishing service level requirements.

New York, Ny, Us

• Business Development: Secured $5 million in revenue annually by sourcing new subscriber acquisition partnerships within the alternate channels verticals. Realized cost savings efficiencies by up to $3 million by renegotiating expense deals.• KPIs: Defined engagement and sales conversion metrics for partnerships, and established incentives for exceeding targets. • Partnerships: Drove the cross-functional orchestration efforts inclusive of product, marketing and legal teams to define deal requirements which aligned to divisional business objectives.

New York, Ny, Us

• Customer Acquisition: Increased new customer acquisition conversion rate by more than 15% annually through improved alignment of co-branded marketing efforts with Aol’s strategic telecommunications and cable service partners. Advanced performance-based customer acquisition initiatives across alternative selling channels with marketing budget of ~$14MM. • CRM: Leveraged CRM applications such as salesforce.com for deal pipeline management between advertising and business development organizations, as well as for new opportunity identification and lead prospecting.

New York, Ny, Us

• Customer Acquisition: Bolstered new subscriber acquisition initiatives by analyzing sales performance against the cost-per-acquisition results for multiple sales channels including online, direct mail and inbound/outbound telemarketing channels. • Financial Management: Developed, analyzed, and presented budgets and forecasts on a monthly, quarterly, and annual basis. Completed sensitivity analyses to measure variable impact on acquisitions, existing customer base, expenses, and total revenue. • Strategic Planning: Contributed to the strategic planning process through identification of risks and opportunities which impacted financial targets; participated in planning sessions to review past performance and revised P&L projections.

Master Of Business Administration - Mba, Finance, General

High School Diploma

Bachelor Of Arts, Communications, Business Administration