My mission is to help early stage start-ups create a positive impact on both people and the planet. I believe that businesses have the power to drive meaningful change, and I am committed to supporting organizations in their efforts to be socially responsible and environmentally sustainable. My approach is centered on empowering organizations to create win-win solutions that benefit both their bottom line for the well-being of communities and the planet. Through my work, I strive to inspire others to join me in this mission and make a difference in the world.I do this by creating Go-to-Market, Sales, and Revenue strategies for Business-to-Business solutions.

Set out on a travel expedition to ski all 7 continents, ask about my journey!

Led cross functional teams through incubation, launch, and growth of two of Uber's first B2B products: Uber Central & Uber Vouchers. These products allowed brands and organizations around the globe to provide transportation solutions to their customers, patients and communities.Building partnerships and negotiating deals for Uber across Tech, eCommerce, Enterprise, Airline, Hospitality, Automotive, Mobility, Retail, Healthcare, Transit. Owning the global go-to-market process for highly cross-functional, high-visibility projects including product launches, beta processes, price changes, customer development programs, and sales strategy and training.Leading sales enablement of global sales teams in North America, LATAM, EMEA, APAC, and India, including sales training and creation of global sales materials.Driving operational efficiency through internal playbooks and process-management across teams (product, data science, sales, marketing, design, executive).

Directly responsible for driving global sales, partnerships, strategy and growth for Uber Central

Women in Wireless is a leading National Advertising Organization that fosters female leaders in mobile media, promotes mobile innovation, and provides education on mobile contentWiW has chapters in San Francisco, New York, Boston, Chicago, Los Angeles, Dallas, London, Singapore and Hamburg with 5,000+ membersTo sponsor one of our events or if you would like to attend one of our upcoming events, please reach out to me.

Responsible for bringing new mobile advertising technology solutions to market.

Works closely with sales professionals to develop proposals, provide deal evaluation, sales negotiations, revisions and follow-up. Maintains relationships and manages the day-to-day business relationships with current clients and identifies growth opportunities on key accounts. Input RFP responses into internal systems, client external templates and third party planning systems. Responsible for pricing yield management and analytical guidance. Serves as primary point of contact to existing clients on issues regarding performance reports and general maintenance. Provides technical guidance on campaign specifications and provides troubleshooting/conflict resolution. Effectively optimizes campaign performance by recommending adjustments to inventory and creative components of the campaign. Responsible for day-to-day communication with internal and external customers to monitor campaign delivery and contract compliance, ensuring full revenue recognition and client objectives success. Track and analyze usage trends and prepares sales and internal reports. Deliver on all role specific accountability metrics and goals. Utilize third-party research tools to support plan recommendations and provide competitive spending analysis.

Managed the operation and functionality of online advertising campaigns- supporting 2.5 million dollars in revenueExpert knowledge of implementing the following tags: static GIF and JPEG images, text links, pre-roll video, flat pics, redirects, peelbacks, flash, floating ads, impression tracking pixels, click tracking URLs, Netstream video and other third party ad tags (Pointroll, Unicast, Atlas, Doubleclick, Motif, Eyewonder, Eyeblaster, Mediaplex)Planning and trafficking experience in Tacoda's Ad Serving System, BurstMonitored and restructured the daily Welcome Screen and Roadblock Report. Included high valued, one day placementsDeveloped process documents and training documents for the Launch and Trafficking Department

 US Open Golf Tournament, Oakmont Country Club, PA Executed and coordinated exhibits and promotions to tournament spectators Hosted elite card holder members in the V.I.P tent

 Developed marketing plans and communication plans for all 16 collegiate sports at Virginia Tech  Planned and ran weekly promotions at sporting events with exposure from 100 to 70,000+ sports fans  Worked daily with athletic administrators, coaches, student athletes, and sponsors to design advertisements to be distributed around the community