• Work as the amazon.jobs product owner (PO) to manage the product backlog, plan and prioritize sprint goals, and work with the development and UX teams to meet product commitments

• Increased user interaction with the seattletimes.com navigation by 40% to promote pageviews per visit and to grow display advertising impressions on key content verticals with a higher cost per thousand (CPM). To deliver this, I led a cross-functional team to define the success criteria, prototype and validate the navigational test treatments that delivered the best UX, while meeting the business goal of growing advertising impressions • Led the UX team responsible for The Seattle Times’ web and mobile products. I introduced and championed a data and hypothesis-driven product development program that used A|B testing, on-site and remote usability testing, and customer satisfaction indexing with net promoter score (NPS) • Product owner of the seattletimes.com homepage and article templates, with a combined monthly average of more than 8M unique visitors in 2016. These assets are the key drivers of the site’s online advertising and reader subscription revenues

• As the product owner of bostonglobe.com, I led the cross-functional team that defined the business requirements, prototyped, built, and launched the online subscription product in 2011 as the first responsive site for a major metro publisher in the United States. The New York Times awarded bostonglobe.com “The Punch Sulzberger Award, 2011 — Achievement in Journalism & Business” • Responsible for driving the conversion rate optimization (CRO) of the digital subscription acquisition assets on bostonglobe.com through A|B testing. The assets included product subscription landing pages, and the shopping cart workflow to complete the online transaction • Worked with a product manager, as my direct report, on an online loyalty program for Boston Globe subscribers to enhance the value proposition of a digital subscription to bostonglobe.com

• Managed the digital projects delivery team. The team consisted of two project managers and a business analyst. The project delivery team supported twenty-two engineers and six product managers • Led the change management in the organization from waterfall to agile web development. To successfully transition to agile, I led the creation of a “project delivery team” (see above) to support the engineering and product teams • Project managed the cross functional teams that defined the business requirements, built, and launched these strategic product initiatives: 1) “Local search” on boston.com, a search directory with editorially produced reviews and recommendations of Boston area businesses, restaurants, and entertainment venues; 2) “Your Town,” a network of “neighborhood level news portals” with more than 100 local portals; and, 3) The Boston Globe’s “two brand strategy” to diversify revenue sources by creating a subscription product (bostonglobe.com) separate from its advertising led product (boston.com)

• Developed the first generation of the online “JEOPARDY!” contestant qualification test. The online test was created as a lead generator to drive audience awareness in local TV markets before local tapings of the television show. The “JEOPARDY! National Online Contestant Test” was recognized with a Webby Award honor in 2006• Designed and built the first-generation content management systems (CMS) for wheeloffortune.com and jeopardy.com. Before the CMS, I manually built and published all content on the websites to support the on-air schedule of the television shows• Worked with a video production editor, as my direct report, to edit and produce video clips for on-air use, and for syndication to local TV network affiliates for their promotional use

• Developed and designed brochure websites for individuals and local businesses