Will G.

Will G. Email and Phone Number

Fractional CMO/CRO for Strategy + Revenue Acceleration + Operational Excellence | Get strategic and tactical marketing guidance without steep costs of a full-time CMO. @ WRGould & Associates
Will G.'s Location
Chicago, Illinois, United States, United States
Will G.'s Contact Details

Will G. personal email

n/a
About Will G.

You worry that you have stopped growing.Competitors seem to have better ads, better digital experiences, and better everything. Your engagement rates have flattened, and maybe are falling. Your sales department complains the lead quality is bad. It doesn’t make sense because your product or service is really good. You may have tried to retool your brand experience and wasted countless hours trying to gain traction.It even makes you question your work and, perhaps, your ability to lead.…and now you're questioning everything. Don’t. As a CEO or one responsible for revenue leader, you're expected to spend much of your time on daily and weekly tactical work to generate awareness, drive leads, and keep the brand on track. With a finite number of hours in a week, it’s no surprise you may feel like rebuilding or refreshing your marketing and revenue operations is a task too large or complex.You may have quietly come to the conclusion that you need someone on the outside who can not only measure the brand’s existing value but retool the brand experience to reconnect with your audiences, amplify awareness, convert more engagement, and drive higher quality leads.Want to know what your customers care about? Need to know how to speak to your customers about their problems more effectively?Want to retool your marketing and revenue operations to speak real value to your audience?Want your audience to engage faster and in a more meaningful way?I have been rebuilding marketing operations for 10+ years. I work every day to help CEOs and revenue leaders create better revenue outcomes. Our corporate clients globally know that when they engage with us they are able to tie our rebuilt brand experiences to better financial outcomes and faster revenue growth. If you want to talk about your marketing or revenue operations, and how to scale effectively, send me a DM.

Will G.'s Current Company Details
WRGould & Associates

Wrgould & Associates

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Fractional CMO/CRO for Strategy + Revenue Acceleration + Operational Excellence | Get strategic and tactical marketing guidance without steep costs of a full-time CMO.
Will G. Work Experience Details
  • Wrgould & Associates
    Fractional Cmo
    Wrgould & Associates Oct 2023 - Present
    Dynamic Fractional CMO/CRO with a proven track record in early-stage growth, specializing in scaling companies from $3-10MM to $10-30MM in annual revenue. I focus on building robust revenue operations, strategic marketing frameworks, and sustainable growth plans that align with a company’s unique trajectory. With hands-on leadership and a data-driven approach, I work alongside founders and teams to optimize processes, refine brand messaging, and expand market share.
  • V&L Growth Agency
    Partner
    V&L Growth Agency Sep 2023 - Present
    Chicago, Illinois, Us
    - Accelerating the growth of the consumer business through both direct digital sales & sales enablement across a network of franchise partners. - Building and leading an integrated marketing function encompassing both the B2B side of the business as well as the fast-growing D2C side. -Championing a customer-centric culture, team & attitude infused with digital and retail (or local) agility.
  • Brand Buddha
    President - Chief Strategy Officer
    Brand Buddha Feb 2019 - Nov 2023
    Carlsbad, California, Us
    Lead management, account, and development teams through significant growth at a leading brand & creative marketing agency* Manage 20+ account managers, designers, and developers * Promote and train four department directors * Manage a diverse roster of healthcare, pharma, biotech, and MedTech clients * Architected a company restructure resulting in a dramatic and qualifiable increase in ARR profit * Design and roll out a new project management department/system * Develop key accountabilities and responsibilities for all roles * Oversee talent acquisition, assessment, and placement of local and independent contractors
  • Brand Buddha
    Vice President Brand Management & Strategy
    Brand Buddha Sep 2018 - Feb 2019
    Carlsbad, California, Us
    Leveraged core advertising planning skills and experience to define and transform brands. Worked with clients to define brand goals, brief creative, and develop strategies based on consumer insights, trend analysis, and business objectives. Led consumer research and insight development, bringing qual and quant together in collaboration with data analysts. Worked in concert with clients to provide strategic direction across the brand’s ecosystem (web, email, social, mobile, retail, activations, etc.).Lead client stakeholder meetings and workshops. Led team developing research including competitive analysis, emerging opportunities, and consumer insights. Provided strategic guidance on emerging media channels and platforms.
  • Brand Buddha
    Vice President Of Business Development
    Brand Buddha Jan 2018 - Sep 2018
    Carlsbad, California, Us
    Responsible for leading and executing strategic planning and business development functions for Brand Buddha. Serves as the primary strategy resource for Brand Buddha clients, and has oversight for relationship development, network development, strategic evaluation of business plans, affiliations, joint ventures, acquisitions and marketing.
  • Constantplan - (Acquired August 2016)
    Senior Vice President Marketing
    Constantplan - (Acquired August 2016) Oct 2013 - Sep 2016
    Jackson, Wy, Us
    ConstantPLAN is a wall-to-wall marketing and media organization focused on creating brands for individual business professionals. ConstantPLAN's methodology creates strong, hyper-local brands for advisors, consultants, attorneys, and professionals in the advice business.
  • Pointserv
    Vice President - Sales & Marketing
    Pointserv Jan 2014 - Dec 2014
    Burlingame, Ca, Us
    Developed and implemented sales forecasting, planning, and budgeting processes. Establishes high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches used by the sales organization.Developed and administer and compensation, commission plans and incentive development and tracking. Created company-wide sales plan. Prepares forecasts, including significant input into strategic planning and the direction of the PointServ.Developed company-wide training systems designed to raise sales performance against plan for all aspects of the sales group across a variety of key performance metrics. Implements metrics to generate data and tracking for decision making.Currently providing knowledge and experience-based leadership to PointServ (particularly Sales, Finance and Marketing) to guide effective decision-making and continuous improvement.
  • Valentine & Lewis
    Vp Of Institutional Accounts
    Valentine & Lewis Nov 2005 - Feb 2014
    As VP of Institutional Accounts my daily efforts are to lead new account acquisition of multi-channel financial services product platform, and to foster working C-level professional relationships. Strategically, my responsibilities are to create organic leads of targeted prospects, to score potential relationships for profitability and to oversee the multi-stage sales process for all prospective C-level relationships.A leader in delivering corporate and "accredited investor" solutions, V&L Institutional Services mission is to empower corporate officers with the most effective cash management, investment philosophy, key personnel retention strategies, and HR retirement platforms they require, in order to optimize their financial needs and meet their business strategy.V&L Institutional Services is changing how "accredited" investors approach the Reg D marketplace by combining high altitude analytics with performance predictive capabilities.
  • Raymond James Financial Inc.
    Vice President, Private Wealth Management
    Raymond James Financial Inc. Apr 2003 - Sep 2005
    St. Petersburg, Florida, Us
    •Effectively managed expansion and business operations for the Western Region•Energized Defined Contributions (DC) & Defined Benefit (DB) business through approximately three new market territories in the Southwest resulting in 34 new corporate relationships.•Delivered effective plan selection and employee education for corporations, institutions, foundations, and accredited individuals•Actively managed dynamic pooled asset accounts•Presented retirement sales training and market updates relating to best practices for DB, DC, NQDC, etc. plans.
  • Ubs
    Associate Vice President
    Ubs Jan 2001 - Apr 2003
    Zurich, Ch
  • Prudential Financial (Previously Prudential Securities)
    Financial Advisor
    Prudential Financial (Previously Prudential Securities) Aug 1998 - Jun 2001
    Newark, New Jersey, Us
  • Terminix
    Vice President Direct Sales
    Terminix Apr 1997 - Jul 1998
    Memphis, Tennessee, Us

Will G. Skills

Marketing Management Strategy Business Development Sales Social Media Marketing Small Business Digital Media Financial Services Investments Territory Startup And Turnaround Inbound Lead Generation Finance Startup Development Sales Process Business Strategy Asset Management Portfolio Management Sales Management Consulting Business Planning Go To Market Strategy Solopreneur Business Modeling B2b Marketing Outside Sales Retirement C Level Sales C Level Executive Support Multi Channel Marketing

Will G. Education Details

  • The Wharton School
    The Wharton School
    Risk Management- Financial Instruments
  • Pepperdine University
    Pepperdine University
    Accounting

Frequently Asked Questions about Will G.

What company does Will G. work for?

Will G. works for Wrgould & Associates

What is Will G.'s role at the current company?

Will G.'s current role is Fractional CMO/CRO for Strategy + Revenue Acceleration + Operational Excellence | Get strategic and tactical marketing guidance without steep costs of a full-time CMO..

What is Will G.'s email address?

Will G.'s email address is wg****@****wis.com

What schools did Will G. attend?

Will G. attended The Wharton School, Pepperdine University.

What are some of Will G.'s interests?

Will G. has interest in Children, Civil Rights And Social Action, Environment, Education, Science And Technology, Human Rights, Arts And Culture.

What skills is Will G. known for?

Will G. has skills like Marketing, Management, Strategy, Business Development, Sales, Social Media Marketing, Small Business, Digital Media, Financial Services, Investments, Territory Startup And Turnaround, Inbound Lead Generation.

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