Jen Vanee Email & Phone Number

Rockford, Mi, Us

Greater Grand Rapids, Michigan Area

At Wright Touch, I believe in the power of people-centered strategies and cultures as the driving force behind sustainable business growth. The consultancy is dedicated to empowering businesses and organizations to achieve their goals by better understanding how to connect with their customers. With a strong brand, consistent messaging, and a sound marketing strategy you will be able to navigate the competitive landscape with confidence.

Greater Grand Rapids, Michigan Area

• Operated on EOS and provided strategic and operational direction for execution of business plan and P&L performance• Increased revenue over 60% over 3-year period during COVID-19• People first management and oversight of staff and agency operations• Key client management & issue resolution• Staff coordination and development of standard operating procedures for operational efficiency• Provider of organizational clarity, communication, and consistency• Paved the way for resolution, focus, team unity, prioritization, and follow-through• Problem solver & strategic lead for the organization

2014/2015 - VP Events/Logistics2015/2016 - President Elect & VP Events/Logistics2016/2017 - President • Increased organizations net profits 16% YOY on a high spend year • Increased luncheon event registrations by 20% YOY • Increased networking event registrations by 154% YOY • No staff turnover the entire season (with a volunteer board) – Team of approximately 182017/2018 - Immediate Past President

Greater Grand Rapids, Michigan Area

• Develop & proactively manage marketing plan and budget o FY17 decrease annual promotions budget by 20%• Plan, organize & execute all food shows, events, local & national campaigns, and promotions o Most recent event had 831% net new case growth compared with the previous year and cost reduction of over $105,000• Manage all digital & email marketing o On committee for Sysco Corp designing the SOP’s for the enterprise• Educate, train & engage local sales force in support of sales objectives• Track, report & drive all promotions and sales activities• Adjust local marketing plan to compliment corporate initiatives• Growth & engagement with all Sysco brands o FY17 drove 5% local brand growth to 56% o FY17 increased CES (Sysco exclusive) product growth 16%• Use customer surveys to drive marketing activities

Greater Grand Rapids, Michigan Area

Responsible for the daily management of marketing tactics and business development of a 40+ person Architecture & Engineering firm. • Creation of yearly marketing plan and budget• New business development• Operational Development & Strategic Planning• Finding prospective clients & projects• Conception, creation, implementation of marketing collateral & tactics. Including but not limited to: Flyers, brochures, email blasts, promotional products, & advertisements.• Writing proposals• Writing press releases• Oversight of 3-6 tradeshows a year• Social media & website content management

Wyoming, Michigan

• Decreased cost of print materials in excess of 90%• Developed new website that increased site traffic over 200% and had visitors staying on 700% longer• Created 3-year Marketing Operations Plan for coordination of marketing activities • Work highly with Adobe Creative Suite for creation of marketing collateral • Created full scale redesign of outdoor commercial real estate signage• Manage & Create digital signage for outdoor digital highway sign• Demographic research including, but not limited to Census & Neilson data• Re-branded and focused company branding • Worked with web developer on complete website overhaul for design, layout, content, and usability - Check out the site at www.grangergroup.us• Calendar Management & Event Planning for numerous events and groups