Wright Frazier leads digital communications and marketing at the Purdue University College of Veterinary Medicine and Veterinary Hospital as the Director of Web Communications. Bringing over a decade and a half of expertise in elevating the online presence of educational institutions, Wright has significantly shaped Purdue University's digital footprint, demonstrating a profound mastery in web communications, digital marketing strategies, and online engagement.Since stepping into his role in September 2014, Wright has been the driving force behind the Web Communications team at the College of Veterinary Medicine. His leadership has been pivotal in crafting and executing comprehensive online strategies, integrating advanced SEO, UX, and digital marketing methodologies. Under his guidance, both the College and the Purdue University Veterinary Hospital have witnessed transformative changes in their web and social media presences.In his previous role as Web Team Lead for Purdue University’s College of Agriculture and Purdue Extension, Wright spearheaded the award-winning Web Accessibility initiative, aligning the College’s digital assets with rigorous federal and university standards. His tenure in this position underscored his ability to lead high-impact projects and navigate the complexities of web compliance and usability.Wright is academically grounded with a Master of Arts in History, focusing on Diplomatic & International Relations, and a Bachelor of Arts in History, both from Purdue University. His commitment to professional development is further evidenced by his acquisition of certificates from Cornell University, the Center for Change and Conflict Resolution, and Google.