Garrett Wright Email and Phone Number
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An experienced marketing technology professional adept at analytics and data integration. I am passionate about connecting data with the right systems and delivering insights that would otherwise be hard to come by.
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Data & Analytics LeadHerschend Family Entertainment Mar 2023 - PresentPeachtree Corners, Georgia, Us- Manage and define features for a brand new internal Customer Data Platform (CDP) that connects and shares data to a variety of systems - Complete the full conversion of 10+ websites and e-commerce stores from UA Google Analytics to Google Analytics 4 (GA4)- Leverage the new capabilities of GA4 and BigQuery to provide deeper analysis into web and app performance- Support enterprise data integration across a variety of platforms and databases to grow marketing and analysis capabilities- Enhance current Looker Studio Dashboards with more integrations into Google sheets, Google Search Console, and Google BigQuery data- Lead and train 1 digital analyst to support multiple account QBRs and ad hoc analyses
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Data & Analytics CoordinatorHerschend Family Entertainment Jun 2021 - Mar 2023Peachtree Corners, Georgia, Us- Champion internal analytical dashboards through Google Data Studio that support the needs of over 10 different properties- Lead the web analytics strategy for 10 properties under the HFE umbrella using Google Analytics- Integrate Google Analytics with TIBCO Spotfire to join together digital and business data- Present web insights and optimizations to properties on weekly status meetings- Gather and analyze various digital marketing stats through Google Search Console, Google Analytics, Google Ads, and Facebook Business Manager
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Marketing Technology SpecialistHerschend Family Entertainment Dec 2017 - Jun 2021Peachtree Corners, Georgia, Us- Owned and crafted the Dollywood.com web experience that gets 8M+ users and $90M+ in revenue yearly- Facilitated and implemented the shift to Google Analytics for 8 different accounts- Once on Google Analytics, designed, built, and enhanced Looker Studio dashboards for 8 different accounts- Supported 3rd party media agencies by being the go-to contact for tracking and managing the different GTM containers- Built a multi-channel URL builder for tracking and marketing campaign analysis- Created unique web experiences for our online guests through personalization and A/B testing using Google Optimize- Collaborated with IT and MarTech teams to develop an internal CRM application, improve our CMS, and build an E-Commerce site
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Digital Marketing CoordinatorThe Dollywood Company Apr 2017 - Dec 2017Pigeon Forge, Tennessee, Us- Coordinated and executed the full cycle of creation, approval and send of the Dollywood brand marketing emails.- Owned the guest-facing side of the Dollywood E-Commerce site.- Worked with ticketing and operations to create the best digital experience for guests visiting our online store and redemption of those products. -
Digital Media InternThe Dollywood Company May 2016 - Apr 2017Pigeon Forge, Tennessee, Us- Handled website updates, image organization, and new pages on SiteCore CMS- Collaborated on a monthly social content calendar for Facebook, Twitter, and Instagram- Continually monitored the website through both desktop and mobile to ensure a consistent user-friendly experience- Built and sent emails to over 600,000 of Dollywood’s customers- Constructed analytical dashboards through Adobe Analytics and Salesforce ExactTarget that helped guide the digital business- Collaboratively developed the 2017 digital plan and brainstormed content ideas- Analyzed usability study results on Dollywood website, recommended changes, and updated the website accordingly- Improved Dollywood.com’s SEO through optimization of page titles, meta descriptions / keywords, and image alt tags
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Student Technology AssistantHaslam College Of Business At The University Of Tennessee Mar 2016 - May 2016Knoxville, Tn, Us- Worked in SharePoint and Microsoft Dynamics CRM -
Marketing And Events InternBig Brothers Big Sisters Of East Tennessee Sep 2015 - Dec 2015Knoxville, Tennessee, Us -
Marketing And Merchandise InternThe Cavaliers Drum & Bugle Corps May 2015 - Aug 2015Rosemont, Il, Us
Garrett Wright Skills
Garrett Wright Education Details
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Haslam College Of Business At The University Of TennesseeMarketing And Information Management
Frequently Asked Questions about Garrett Wright
What company does Garrett Wright work for?
Garrett Wright works for Herschend Family Entertainment
What is Garrett Wright's role at the current company?
Garrett Wright's current role is Data & Analytics Lead at Herschend Family Entertainment.
What is Garrett Wright's email address?
Garrett Wright's email address is ga****@****orp.com
What is Garrett Wright's direct phone number?
Garrett Wright's direct phone number is +190187*****
What schools did Garrett Wright attend?
Garrett Wright attended Haslam College Of Business At The University Of Tennessee.
What skills is Garrett Wright known for?
Garrett Wright has skills like Microsoft Office, Web Development, Social Media, Powerpoint, Microsoft Word, Teamwork, Critical Thinking, Sales, Research, Html, Css, Social Networking.
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