Garrett Wright Email & Phone Number

Peachtree Corners, Georgia, Us

- Manage and define features for a brand new internal Customer Data Platform (CDP) that connects and shares data to a variety of systems - Complete the full conversion of 10+ websites and e-commerce stores from UA Google Analytics to Google Analytics 4 (GA4)- Leverage the new capabilities of GA4 and BigQuery to provide deeper analysis into web and app performance- Support enterprise data integration across a variety of platforms and databases to grow marketing and analysis capabilities- Enhance current Looker Studio Dashboards with more integrations into Google sheets, Google Search Console, and Google BigQuery data- Lead and train 1 digital analyst to support multiple account QBRs and ad hoc analyses

Peachtree Corners, Georgia, Us

- Champion internal analytical dashboards through Google Data Studio that support the needs of over 10 different properties- Lead the web analytics strategy for 10 properties under the HFE umbrella using Google Analytics- Integrate Google Analytics with TIBCO Spotfire to join together digital and business data- Present web insights and optimizations to properties on weekly status meetings- Gather and analyze various digital marketing stats through Google Search Console, Google Analytics, Google Ads, and Facebook Business Manager

Peachtree Corners, Georgia, Us

- Owned and crafted the Dollywood.com web experience that gets 8M+ users and $90M+ in revenue yearly- Facilitated and implemented the shift to Google Analytics for 8 different accounts- Once on Google Analytics, designed, built, and enhanced Looker Studio dashboards for 8 different accounts- Supported 3rd party media agencies by being the go-to contact for tracking and managing the different GTM containers- Built a multi-channel URL builder for tracking and marketing campaign analysis- Created unique web experiences for our online guests through personalization and A/B testing using Google Optimize- Collaborated with IT and MarTech teams to develop an internal CRM application, improve our CMS, and build an E-Commerce site

Pigeon Forge, Tennessee, Us

- Coordinated and executed the full cycle of creation, approval and send of the Dollywood brand marketing emails.- Owned the guest-facing side of the Dollywood E-Commerce site.- Worked with ticketing and operations to create the best digital experience for guests visiting our online store and redemption of those products.

Pigeon Forge, Tennessee, Us

- Handled website updates, image organization, and new pages on SiteCore CMS- Collaborated on a monthly social content calendar for Facebook, Twitter, and Instagram- Continually monitored the website through both desktop and mobile to ensure a consistent user-friendly experience- Built and sent emails to over 600,000 of Dollywood’s customers- Constructed analytical dashboards through Adobe Analytics and Salesforce ExactTarget that helped guide the digital business- Collaboratively developed the 2017 digital plan and brainstormed content ideas- Analyzed usability study results on Dollywood website, recommended changes, and updated the website accordingly- Improved Dollywood.com’s SEO through optimization of page titles, meta descriptions / keywords, and image alt tags

Knoxville, Tn, Us

- Worked in SharePoint and Microsoft Dynamics CRM

Knoxville, Tennessee, Us

Rosemont, Il, Us