Kayla Wright Email & Phone Number

Las Vegas, NV, US

New York, New York, US

Continue Creative Strategist responsibilities while overseeing a team of six. Lead both external and internal syncs and brainstorms while working alongside client management team as POC for all things creative strategy, onboarding new clients, and new business pitches.Oversee work for a newly acquisitioned UGC and video production creative agency.

New York, New York, US

Drive full-funnel ad creative strategy for eCommerce clients in multiple verticals, including finance, health & wellness, tech, childcare, food & bev, etc. Help grow creative offerings by expanding into new markets and platforms.Own the creative testing framework, identifying relevant A/B tests and implementing learnings to optimize creatives and exceed.

US

• Plan digital content calendars for all GEI properties
• Organize and assist in quarterly and monthly content production planning for organic social.
• Manage and lead all social communication for all social channels
• Point of contact/lead on site photoshoots and video shoots
• Assist in influencer marketing efforts, this includes evaluating, scheduling/coordinating trips, and onsite contact during visits at times.
• Manage relationship and communication with property marketing teams

Las Vegas, Nevada, US

• Collaborate with Creative, Production, Media, and Brand on campaign development and collateral.
• Manages development of editorial content calendars and strategy for all social channels.
• Works with Creative on asset development tailored to specific social platforms guided by overall content strategy.
• Maximizes strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Monitors online presence of company's brand to engage with consumers via community management + oversight of Community Manager in ensuring correct brand voice, tone, and standards are met.
• Identifies opportunistic moments and potential threats via social listening.

Las Vegas, Nevada, US

• Support Social Media Manager in development of content for clients' social channels.
• Work with Social team on social media optimization strategies & tactics, help manage execution.
• Help identify and enforce brand guidelines and voice for all channels. Help identify threats and opportunities in user generated content and conversational engagement surrounding client's brand.
• Assist with community management.
• Produce live content creation (ex: live Instagram stories).

Las Vegas, Nevada, US

• Updated executives on changing business needs by thoroughly documenting internal and client meetings.
• Distributed company-wide announcements, booked conference rooms and coordinated catering for annual staff development forum.
• Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Coordinated domestic and international travel arrangements, including booking airfare, hotel and ground transportation.
• Managed Chief Media Officer's complex and frequently changing travel arrangements and coordinated pre-planning of trips.

Las Vegas, Nevada, US

San Diego, CA, US

• Work closely with the marketing manager to execute daily marketing tasks/long term projects
• Assist office manager on executive and operational tasks
• Content creation (writing both b2b and b2c blogs)
• Manage 30+ social media accounts
• Fan outreach and engagement
• Assist in creative event planning

Beverly Hills, California, US

• Work with staff to promote events via websites
• Assist with venue branding and visual collateral display
• Maintain advertising by collecting, logging and filing into various databases
• Contribute creative development of advertising campaigns
• Research various bands and events possible for venue promotions
• Assist in data collection of guests/field research

Pembroke Pines / Miami, FL, US

• Guarantee quality customer service and meaningful interaction between myself and the consumer
• Enhance and positively contribute to brand image in order to create a lasting consumer to company relationship
• Sustain restaurant operations by multitasking effectively and efficiently in a fast-paced environment
• Provide an increase in sales for the company
• Develop rapport with our corporate and regularly visiting clientele

Spokane, Washington, US

• Assist Advertising Account Manager with client presentations, creative briefs, marketing campaigns, etc.
• Research markers for client campaigns; Spokane Transit Authority, Spokane International Airport, Whitworth University, and Spokane Riverpark Square Mall
• Account planning for upcoming fiscal years, using Microsoft projects as well as the company’s other means of account management.
• I oversaw the development five budgets across the corporation’s portfolio.
• Assist in the production of Kootenai Medical Center commercial shoot.

Phoenix, Arizona, US

• Maintain office schedule, assist in the preparation of quarterly logistics for pickups and deliveries.
• Manage supplies by maintaining stock per desired inventory loads; my anticipatory experience expedited any possibility of failed orders during and following my tenure.
• Troubleshoot any failures per Executives request; therein calling for repairs, monitoring equipment operation, monitoring and purchasing per meter fund.
• Enhance KDM’s corporation reputation by implementing newly integrated marketing procedures.
• Initiate any contractual preparation following corporation standard operating procedures.

Pembroke Pines / Miami, FL, US

• Maintain operations that dealt specifically with table seating, proper functionality led to the ease of customer service.
• Ensured that the needs of our guests are met prior to their seating within the restaurant.
• Assist in the maintenance of day-to-day operations by moving tables, setting up dining sets, as well put together accommodations for projected large parties.
• Manage the guest waiting list annually; due to the high volume of customers to our location this was paramount to our weekly operations.
• Develop rapport with our corporate and regularly visiting clientele.

Bachelor'S Degree, Managerial & Organizational Communications

Education record