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Experienced Social Media & Creative Strategy professional with a demonstrated history of working in the marketing and advertising industry. Skilled in Social Media Strategy, Digital Asset Management, Sponsorship Marketing, Activations, Branded Content Collaborations, Community Management, Creative Asset Development, Performance Marketing, Ad Creative, Team Management, Influencer Marketing, Reporting & Analytics and more.
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Creative Strategist, Paid SocialAg1Las Vegas, Nv, Us -
Senior Creative StrategistJuice Mar 2023 - PresentNew York, New York, UsContinue Creative Strategist responsibilities while overseeing a team of six. Lead both external and internal syncs and brainstorms while working alongside client management team as POC for all things creative strategy, onboarding new clients, and new business pitches.Oversee work for a newly acquisitioned UGC and video production creative agency, including scripts, shoots, assets, timelines, etc. Manage contract designers and hours, develop new creative pricing and packages to scale the agency business, and work closely with Meta and TikTok reps on creative best practices and solutions. -
Creative StrategistJuice Oct 2021 - Feb 2023New York, New York, UsDrive full-funnel ad creative strategy for eCommerce clients in multiple verticals, including finance, health & wellness, tech, childcare, food & bev, etc. Help grow creative offerings by expanding into new markets and platforms.Own the creative testing framework, identifying relevant A/B tests and implementing learnings to optimize creatives and exceed performance goals. Analyze media metrics to measure the effectiveness of ad creatives.Collaborate with designers to create social ads that drive traffic and conversion while ensuring deadlines are met. Act as Creative Account Manager/Project Manager, leading weekly client calls and creative brief presentations. Manage and mentor two strategists. -
Digital Strategy ManagerGolden Entertainment, Inc. May 2021 - Oct 2021Us● Plan digital content calendars for all GEI properties● Organize and assist in quarterly and monthly content production planning for organic social.● Manage and lead all social communication for all social channels● Point of contact/lead on site photoshoots and video shoots● Assist in influencer marketing efforts, this includes evaluating, scheduling/coordinating trips, and onsite contact during visits at times.● Manage relationship and communication with property marketing teams● Lead and manage in-house social media tools● Assist in reporting on content performance● Open digital jobs and traffic in a timely manner● Contribute to content planning by providing industry updates● Own auditing websites on a monthly basis and providing property feedback● Assist in closing the gap between social media/media efforts and our websites● Assist Director on monthly website/organic social reporting● Provide digital industry updates and trainings● Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position -
Social Publishing Strategist (Visit Las Vegas)R&R Partners Feb 2018 - Apr 2021Las Vegas, Nevada, Us● Collaborate with Creative, Production, Media, and Brand on campaign development and collateral.● Manages development of editorial content calendars and strategy for all social channels.● Works with Creative on asset development tailored to specific social platforms guided by overall content strategy.● Maximizes strategic approaches by keeping close eye on performance and making appropriate adjustments.● Monitors online presence of company's brand to engage with consumers via community management + oversight of Community Manager in ensuring correct brand voice, tone, and standards are met.● Identifies opportunistic moments and potential threats via social listening.● Provides monthly reports and insights on social analytics.● Increases customer engagement through social media.● Keeps up-to-date with latest industry trends and social best practices. Well-versed in Social Media Management Platforms such as Sprinklr.● Work on content collaborations with large-scale brands such as Complex, Tastemade, Refinery 29, and more.● Experience working with activations, live events, influencer marketing, sponsorships, and red carpet interviews. -
Social Publishing Assistant (Visit Las Vegas)R&R Partners Jul 2017 - Feb 2018Las Vegas, Nevada, Us● Support Social Media Manager in development of content for clients' social channels.● Work with Social team on social media optimization strategies & tactics, help manage execution.● Help identify and enforce brand guidelines and voice for all channels. Help identify threats and opportunities in user generated content and conversational engagement surrounding client's brand.● Assist with community management.● Produce live content creation (ex: live Instagram stories). -
Executive Assistant To Chief Media & Publishing OfficerR&R Partners Aug 2016 - Feb 2018Las Vegas, Nevada, Us● Updated executives on changing business needs by thoroughly documenting internal and client meetings.● Distributed company-wide announcements, booked conference rooms and coordinated catering for annual staff development forum.● Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency.● Responded to emails and other correspondence to facilitate communication and enhance business processes.● Coordinated domestic and international travel arrangements, including booking airfare, hotel and ground transportation.● Managed Chief Media Officer's complex and frequently changing travel arrangements and coordinated pre-planning of trips.● Contributed to smooth business operations by planning and organizing meetings and conferences, including conference calls.● Maintained daily appointment calendars for Chief Media Officer Created appropriate documentation for members of board and senior leadership before meetings. -
Agency Communications & Operations InternR&R Partners May 2016 - Jul 2016Las Vegas, Nevada, Us -
Marketing And Operations InternEvergreen (Fka Taphunter) Feb 2016 - May 2016San Diego, Ca, Us● Work closely with the marketing manager to execute daily marketing tasks/long term projects● Assist office manager on executive and operational tasks● Content creation (writing both b2b and b2c blogs)● Manage 30+ social media accounts● Fan outreach and engagement● Assist in creative event planning● Increase social media following by 15% in Q1 -
Marketing And Promotions InternLive Nation Entertainment Sep 2015 - Dec 2015Beverly Hills, California, Us● Work with staff to promote events via websites● Assist with venue branding and visual collateral display● Maintain advertising by collecting, logging and filing into various databases● Contribute creative development of advertising campaigns● Research various bands and events possible for venue promotions● Assist in data collection of guests/field research● Support marketing department in daily tasks● Participate in marketing exposure for media buys and promotions -
ServerRa Sushi Bar Restaurant May 2015 - Aug 2015Pembroke Pines / Miami, Fl, Us● Guarantee quality customer service and meaningful interaction between myself and the consumer● Enhance and positively contribute to brand image in order to create a lasting consumer to company relationship ● Sustain restaurant operations by multitasking effectively and efficiently in a fast-paced environment ● Provide an increase in sales for the company ● Develop rapport with our corporate and regularly visiting clientele -
Account Management InternAmplifi Advertising Jul 2014 - Jul 2014Spokane, Washington, Us● Assist Advertising Account Manager with client presentations, creative briefs, marketing campaigns, etc. ● Research markers for client campaigns; Spokane Transit Authority, Spokane International Airport, Whitworth University, and Spokane Riverpark Square Mall● Account planning for upcoming fiscal years, using Microsoft projects as well as the company’s other means of account management. ● I oversaw the development five budgets across the corporation’s portfolio.● Assist in the production of Kootenai Medical Center commercial shoot. -
Administrative AssistantKdm Contracting, Inc. May 2013 - Aug 2013Phoenix, Arizona, Us● Maintain office schedule, assist in the preparation of quarterly logistics for pickups and deliveries.● Manage supplies by maintaining stock per desired inventory loads; my anticipatory experience expedited any possibility of failed orders during and following my tenure. ● Troubleshoot any failures per Executives request; therein calling for repairs, monitoring equipment operation, monitoring and purchasing per meter fund.● Enhance KDM’s corporation reputation by implementing newly integrated marketing procedures.● Initiate any contractual preparation following corporation standard operating procedures. -
HostessRa Sushi Bar Restaurant Dec 2011 - Aug 2012Pembroke Pines / Miami, Fl, Us● Maintain operations that dealt specifically with table seating, proper functionality led to the ease of customer service.● Ensured that the needs of our guests are met prior to their seating within the restaurant.● Assist in the maintenance of day-to-day operations by moving tables, setting up dining sets, as well put together accommodations for projected large parties. ● Manage the guest waiting list annually; due to the high volume of customers to our location this was paramount to our weekly operations.● Develop rapport with our corporate and regularly visiting clientele.
Kayla Wright Skills
Kayla Wright Education Details
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Point Loma Nazarene UniversityManagerial & Organizational Communications -
Universitat Autònoma De Barcelona
Frequently Asked Questions about Kayla Wright
What company does Kayla Wright work for?
Kayla Wright works for Ag1
What is Kayla Wright's role at the current company?
Kayla Wright's current role is Creative Strategist, Paid Social.
What is Kayla Wright's email address?
Kayla Wright's email address is mx****@****hoo.com
What is Kayla Wright's direct phone number?
Kayla Wright's direct phone number is +160279*****
What schools did Kayla Wright attend?
Kayla Wright attended Point Loma Nazarene University, Universitat Autònoma De Barcelona.
What are some of Kayla Wright's interests?
Kayla Wright has interest in Social Services, Children, Traveling, Civil Rights And Social Action, Education, Environment, Photography, Poverty Alleviation, Music, Science And Technology.
What skills is Kayla Wright known for?
Kayla Wright has skills like Customer Service, Microsoft Office, Social Networking, Social Media, Time Management, Teamwork, Event Planning, Team Leadership, Marketing Communications, Research, Powerpoint, Data Entry.
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