Louise W. Email and Phone Number
Louise W. work email
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Louise W. personal email
Louise W. phone numbers
I love connecting the dots between technology, product, or brand, to the needs of the customer. I create customer-first experiences and deliver relevant, meaningful campaigns that enable customers to achieve their goals. My approach is simple: solve for the customer, always.I have extensive experience in strategy, demand, adoption, omni-channel campaigns, email, in-product, digital and web marketing, product, and channel. I foster collaborative, cross-functional go-to-market strategy and execution, and have successfully led global, integrated digital campaigns to fuel growth, customer acquisition and revenue.Additional areas of strength include:- B2B Marketing Strategy - Demand Generation - Customer Experience - Adoption Marketing - Lifecycle Marketing- ABM - Email Marketing- Digital Marketing- Inbound Marketing- Social Media - Budget Development & Management- Brand & Content Marketing- Product Marketing- Channel Marketing- Alliances- Co-Marketing- Marketing Communications- Content Creation- Sales & Channel Enablement- Agency ManagementClifton strengths signature themes: Restorative, Empathy, Developer, Ideation, Intellect.
Cigna Healthcare
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Senior Advisor, B2B Lifecycle MarketingCigna Healthcare May 2023 - PresentBloomfield, Ct, Us
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Senior Manager, Demand And Lifecycle MarketingCitrix 2022 - Dec 2022Fort Lauderdale, Fl, UsDeveloping multi-touch, customer lifecycle programs across online and offline channels from awareness, onboarding, and adoption through to renewal and advocacy. Partner cross-functionally to deliver integrated approach for campaign planning and activation to engage buyers throughout the customer lifecycle. -
Senior Product Marketing Manager, Customer AdoptionCitrix 2019 - 2022Fort Lauderdale, Fl, UsBuilt end-to-end customer lifecycle strategy to drive customer engagement, grow product usage and increase retention rates for largest product line. Managed the strategy, messaging, and execution of global campaigns purposely designed to help customers onboard successfully and maximize the value of their solution.
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Content Strategist, Brand And Content MarketingCitrix 2018 - 2019Fort Lauderdale, Fl, UsLed the strategy, planning, persona development, and content creation for primary global campaign motion. Aligned with global marketing teams on demand generation, website strategy, blogs, SEO, email marketing, paid search, and social media.
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Principal Channel Marketing ManagerCitrix 2014 - 2018Fort Lauderdale, Fl, UsCreated the framework, messaging, and content creation for partner-led campaigns and programs. Worked as the global lead to ensure partner enablement of available marketing campaigns and automation programs.
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Worldwide Channel Marketing Communications ManagerCitrix 2012 - 2014Fort Lauderdale, Fl, UsResponsible for driving all communications to global reseller and partner communities. This included creating/writing communications, ensuring the appropriate vehicles for delivery, managing editorial calendar across multiple GEOs, and reporting results.
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Online Project Manager, MarketingTaylor & Francis Group May 2012 - Aug 2012Milton Park, Abingdon, Oxfordshire, GbContractor Position -
Integrated Marketing Manager, EmeaCisco Systems 2009 - 2011San Jose, Ca, UsCentral lead for the European Commercial Campaign Planning and Integration team, supporting 8 regions. Led strategy, development, and customized implementation for global marketing campaigns, partnering with corporate and country marketing teams to understand priorities and requirements. -
Audience Marketing Manager, Influencer RelationsCisco Systems 2007 - Dec 2009San Jose, Ca, UsLed a cross-functional, pan-European team to launch program designed educate and build preference within key EMEA Unified Communications influencer groups.
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Business Development, National Physical LaboratorySerco 2005 - 2007Hook, Hampshire, GbManaged production of marketing materials and sales collateral including copywriting, design, and agency management for preparation of RFPs/RFIs for government, EU, and public-sector opportunities. -
Marketing Manager, Emea Technology MarketingCisco Systems 2000 - 2005San Jose, Ca, UsManaged program for creating and capturing internal best practices across sales, marketing, and technical stakeholder groups to drive quarterly incentives and targets, creating a GEO-wide program to amplify key successes and drive recognition across the organization.
Louise W. Skills
Louise W. Education Details
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Oxford Brookes UniversityMarketing
Frequently Asked Questions about Louise W.
What company does Louise W. work for?
Louise W. works for Cigna Healthcare
What is Louise W.'s role at the current company?
Louise W.'s current role is Senior Marketing Leader | Connecting Technology to Customer Needs | Customer Engagement | Lifecycle Marketing | Demand Generation | Strategic Comms.
What is Louise W.'s email address?
Louise W.'s email address is lo****@****rix.com
What is Louise W.'s direct phone number?
Louise W.'s direct phone number is +195426*****
What schools did Louise W. attend?
Louise W. attended Oxford Brookes University.
What skills is Louise W. known for?
Louise W. has skills like Multi Channel Marketing, Strategic Partnerships, Strategy, Business Development, Marketing Communications, Project Management, Go To Market Strategy, Marketing Strategy, Budgets, Enterprise Software, Saas, Business Planning.
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