Senior Advisor, B2B Lifecycle Marketing
Current
May 2023 - Present
AeroLeads people directory · profile
Louise W. Email & Phone Number
Senior Marketing Leader | Connecting Technology to Customer Needs | Customer Engagement | Lifecycle Marketing | Demand Generation | Strategic Comms
at
Cigna Healthcare
1 work email found
@citrix.com
3 phones found area 954 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Marketing Leader | Connecting Technology to Customer Needs | Customer Engagement | Lifecycle Marketing | Demand Generation | Strategic Comms
Location
Miami-Fort Lauderdale Area, United States, United States
Who is Louise W.? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Louise W. is listed as Senior Marketing Leader | Connecting Technology to Customer Needs | Customer Engagement | Lifecycle Marketing | Demand Generation | Strategic Comms at Cigna Healthcare, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a work email signal at citrix.com, phone signal with area code 954, 800, and a matched LinkedIn profile for Louise W..
Louise W. previously worked as Senior Advisor, B2B Lifecycle Marketing at Cigna Healthcare and Senior Manager, Demand and Lifecycle Marketing at Citrix. Louise W. holds Marketing from Oxford Brookes University.
Company email context
Email format at Cigna Healthcare
This section adds company-level context without repeating Louise W.'s masked contact details.
*@citrix.com
68% confidence
AeroLeads found 1 current-domain work email signal for Louise W.. Compare company email patterns before reaching out.
Profile bio
About Louise W.
I love connecting the dots between technology, product, or brand, to the needs of the customer. I create customer-first experiences and deliver relevant, meaningful campaigns that enable customers to achieve their goals. My approach is simple: solve for the customer, always.I have extensive experience in strategy, demand, adoption, omni-channel campaigns, email, in-product, digital and web marketing, product, and channel. I foster collaborative, cross-functional go-to-market strategy and execution, and have successfully led global, integrated digital campaigns to fuel growth, customer acquisition and revenue.Additional areas of strength include:- B2B Marketing Strategy - Demand Generation - Customer Experience - Adoption Marketing - Lifecycle Marketing- ABM - Email Marketing- Digital Marketing- Inbound Marketing- Social Media - Budget Development & Management- Brand & Content Marketing- Product Marketing- Channel Marketing- Alliances- Co-Marketing- Marketing Communications- Content Creation- Sales & Channel Enablement- Agency ManagementClifton strengths signature themes: Restorative, Empathy, Developer, Ideation, Intellect.
Listed skills include Multi Channel Marketing, Strategic Partnerships, Strategy, Business Development, and 42 others.
Current workplace
Louise W.'s current company
Company context helps verify the profile and gives searchers a useful next step.
11 roles · 26 years
Louise W. work experience
A career timeline built from the work history available for this profile.
Senior Manager, Demand And Lifecycle Marketing
Developing multi-touch, customer lifecycle programs across online and offline channels from awareness, onboarding, and adoption through to renewal and advocacy. Partner cross-functionally to deliver integrated approach for campaign planning and activation to engage buyers throughout the customer lifecycle.
2022 - Dec 2022
Senior Product Marketing Manager, Customer Adoption
Built end-to-end customer lifecycle strategy to drive customer engagement, grow product usage and increase retention rates for largest product line. Managed the strategy, messaging, and execution of global campaigns purposely designed to help customers onboard successfully and maximize the value of their solution.
2019 - 2022
~3 yrs
Content Strategist, Brand And Content Marketing
Led the strategy, planning, persona development, and content creation for primary global campaign motion. Aligned with global marketing teams on demand generation, website strategy, blogs, SEO, email marketing, paid search, and social media.
2018 - 2019
~1 yr
Principal Channel Marketing Manager
Created the framework, messaging, and content creation for partner-led campaigns and programs. Worked as the global lead to ensure partner enablement of available marketing campaigns and automation programs.
2014 - 2018
~4 yrs
Worldwide Channel Marketing Communications Manager
Responsible for driving all communications to global reseller and partner communities. This included creating/writing communications, ensuring the appropriate vehicles for delivery, managing editorial calendar across multiple GEOs, and reporting results.
2012 - 2014
~2 yrs
May 2012 - Aug 2012
Integrated Marketing Manager, Emea
Central lead for the European Commercial Campaign Planning and Integration team, supporting 8 regions. Led strategy, development, and customized implementation for global marketing campaigns, partnering with corporate and country marketing teams to understand priorities and requirements.
2009 - 2011
~2 yrs
Audience Marketing Manager, Influencer Relations
Led a cross-functional, pan-European team to launch program designed educate and build preference within key EMEA Unified Communications influencer groups.
2007 - Dec 2009
Business Development, National Physical Laboratory
Managed production of marketing materials and sales collateral including copywriting, design, and agency management for preparation of RFPs/RFIs for government, EU, and public-sector opportunities.
2005 - 2007
~2 yrs
Marketing Manager, Emea Technology Marketing
Managed program for creating and capturing internal best practices across sales, marketing, and technical stakeholder groups to drive quarterly incentives and targets, creating a GEO-wide program to amplify key successes and drive recognition across the organization.
2000 - 2005
~5 yrs
1 education record
Louise W. education
-
Oxford Brookes University
FAQ
Frequently asked questions about Louise W.
Quick answers generated from the profile data available on this page.
What company does Louise W. work for?
Louise W. works for Cigna Healthcare.
What is Louise W.'s role at Cigna Healthcare?
Louise W. is listed as Senior Marketing Leader | Connecting Technology to Customer Needs | Customer Engagement | Lifecycle Marketing | Demand Generation | Strategic Comms at Cigna Healthcare.
What is Louise W.'s email address?
AeroLeads has found 1 work email signal at @citrix.com for Louise W. at Cigna Healthcare.
What is Louise W.'s phone number?
AeroLeads has found 3 phone signal(s) with area code 954, 800 for Louise W. at Cigna Healthcare.
Where is Louise W. based?
Louise W. is based in Miami-Fort Lauderdale Area, United States, United States while working with Cigna Healthcare.
What companies has Louise W. worked for?
Louise W. has worked for Cigna Healthcare, Citrix, Taylor & Francis Group, Cisco Systems, and Serco.
How can I contact Louise W.?
You can use AeroLeads to view verified contact signals for Louise W. at Cigna Healthcare, including work email, phone, and LinkedIn data when available.
What schools did Louise W. attend?
Louise W. holds Marketing from Oxford Brookes University.
What skills is Louise W. known for?
Louise W. is listed with skills including Multi Channel Marketing, Strategic Partnerships, Strategy, Business Development, Marketing Communications, Project Management, Go To Market Strategy, and Marketing Strategy.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial