Ross Wright Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

Wilmington, Delaware, US

Springfield, Pennsylvania, US

• Managing and optimizing our performance marketing campaigns across multiple platforms (Google Microsoft) ensuring they align with our business goals and budget.
• Reviewing PPC performance data daily to evaluate short-term and long-term trends and troubleshoot any irregularities in performance.
• Evaluating and testing emerging paid search technologies and features.
• Developing highly effective and brand-safe direct response creative assets.
• Formulating and monitoring strategies to ensure campaigns deliver ROAS.
• Monitoring and refining campaign budgets to safeguard against monetary loss.

Bristol, PA, US

• Manage a variety of over 100 digital media campaigns: (including paid search, display, video, & shopping) and develop strategies and tactics for clients
• Day-to-Day implementation of paid search tactics that include keyword development, creating ad copy, budget allocation, & full campaign optimization
• Monitor & analyze the reporting of paid search and digital media campaigns
• Provide direct training support for new team members

Harleysville, Pennsylvania, US

• Digital Marketing Buyer for Health Care lead generation

Newtown Square, PA, US

• Generate leads and lower costs for Health Insurance Campaigns
• Build Search Pay Per Click ad campaigns
• Monitor and manage client accounts through the Google AdWords platform

Cedar Rapids, Iowa, US

• Manage a book of business for over 100 companies from diverse industries
• Build Search Pay Per Click ad campaigns and Display ads
• Publish and maintain targeted Search Engine Optimization campaigns
• Monitor and manage client accounts through the Google AdWords platform
• Consult with clients on new marketing strategies and implementation with the best Return On Investment

Cedar Rapids, Iowa, US

• Consult with customers to build them new websites
• Monitor and control entire project life-cycle
• Maintain detailed notes across Salesforce and Siebel CRMs
• Provide customer service with an emphasis on customer retention
• Website design, copywriting, and auditing
• Publish and maintain targeted SEO campaigns

Philadelphia, Pennsylvania, US

• Conduct business to business technology sales
• Set up phone appointments and follow through with inside sales
• Meet monthly sales goals
• Make at least 120 outbound calls to prospects a day

• Quote health insurance policies for small to medium sized companies
• Evaluated risk profile for prospective companies
• Use judgment to determine which accounts could be quoted competitively
• Work with providers to come up with best plans and solutions for prospective companies

Philadelphia, PA, US

• Disseminated promotional materials and implemented grassroots tactics and direct marketing campaigns for Disney On Ice
• Acted as a media liaison for photographers and news reporters during high profile concerts
• Aided in the facilitation and execution of the Flyers Charities Halloween 5K Fun Run and Walk, interacting directly with patrons, replying to inquiries and promoting future events
• Generated ideas and suggestions during marketing brainstorming sessions, several of which were adopted for future implementation

Cambridge, Cambridgeshire, GB

• Developed and implemented international and domestic Post-Graduate Program interview material, consisting of educational questionnaires, background surveys, and other related inquiries.
• Conduct intense benchmarking of recruitment methodologies and track records of competitors to develop best practices directed at assuring AZ remains highly desirable as a prospective employer
• Created and managed complex matrices tracking all social media and job search information in order to measure success of individual efforts and venues to drive future direction
• Collaborated with associates in England, Brussels, and Sweden to establish the workforce for a new plant in Sweden
• Performed auditing for career website