Shawn Wright

Shawn Wright Email and Phone Number

Director Multicultural Brand and Consumer Marketing @ SiriusXM
Atlanta, GA, US
Shawn Wright's Location
Atlanta, Georgia, United States, United States
Shawn Wright's Contact Details

Shawn Wright personal email

About Shawn Wright

I am inspired by Black Culture and the way it influences media, music, fashion, travel, pop culture. I love the traditions and unified experiences from diverse cultures. I combine my affinity for culture and experience with more than twenty five years of marketing and media experience to build brand experiences that are authentic, consistent, meaningful, and relatable for diverse audiences. I lead multicultural audience strategy for the biggest audio brand in North America with intentional focus on: original content, programming content and talent amplification, media planning and execution, strategic partnerships, curated events, and community and social impact initiatives. Storytelling and marketing the cultural diaspora at the intersection of media, entertainment, and tech is an intentional strategy to ensure authenticity to the diversity and depth of culture and growth audience segments. I lead with vision, driven by storytelling that celebrates and shapes and influences cultural trends, innovations, ingenuity, creativity, and expression through- media, art, music, literature, spoken word, fashion, travel, and the moments that bring diverse cultures together. I focus on culture, content, and community for audio and visual storytelling. Culture is rooted in connecting with family and friends for shared experiences-from enjoying soul food for Sunday dinner to sharing family recipes and generational traditions and customs. I love that I get to use my role to weave those cultural traditions with culturally relevant Brand content and experiences. Specialties: Multi-cultural Branding, Consumer Marketing, Strategic Brand Development, Consumer Awareness & Engagement, Multi-channel Marketing Strategies, Media Communication, Paid & Earned Media, Sponsorships, Social Media Activation, SEO, Digital Marketing, New Business Development, Advertising, Promotional Events, Content Writing, Storytelling, Media Planning, Customer Experience, Community Engagement, Revenue Growth, Communication

Shawn Wright's Current Company Details
SiriusXM

Siriusxm

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Director Multicultural Brand and Consumer Marketing
Atlanta, GA, US
Website:
siriusxm.com
Employees:
6361
Shawn Wright Work Experience Details
  • Siriusxm
    Director Multicultural Brand And Consumer Marketing
    Siriusxm
    Atlanta, Ga, Us
  • Siriusxm
    Director Multicultural Brand & Consumer Marketing
    Siriusxm Aug 2022 - Present
    New York, Ny, Us
    Culture and Experience Brand and Consumer Marketing Building brands with audio and visual cultural storytelling, Content Strategy, brand, media, and experience Strategies for diverse audiences Launched SiriusXM Black and Hispanic- Latin Culture+ Experience Brand and audience expansion strategies Lead integrated multi-channel cultural Brand campaigns and experiences that include: digital, audio, social, influencer/creator, experiential Develop campaign and media strategies for tentpole moments Content Strategy- SiriusXM channel amplification that includes: featured programming, multi-genre- artist curated channels, limited run channels Develop original content and IRL strategies for diverse audiences Co-produced and co-lead SiriusXM and Pandora Hip-Hop 5O multimedia campaign, and Hip-Hop Block Party, and Community Give Back Secure strategic partnerships relevant for diverse audiences
  • Siriusxm
    Associate Director
    Siriusxm Aug 2022 - Present
    New York, Ny, Us
  • Cox Media Group
    Digital Media Consultant
    Cox Media Group Oct 2016 - Aug 2022
    Atlanta, Georgia, Us
    Media Consultant| Audio and Digital Marketer| Data Driven Strategist In this role, I consult with clients on all CMG solutions and sell fully integrated marketing, advertising and business solutions utilizing our full suite of audio and digital products. By developing customized digital marketing and communication strategies, I create awareness and engagement, develop future business opportunities, and augment revenue in the competitive market. Additionally, I improve revenue growth, brand awareness, and consumer engagement for medium to large-size businesses. i combine ideas, technology, and marketing expertise to help my clients generate leads, increase brand awareness, and generate revenue. I lead an internal campaign and support team to present and activate data-driven integrated strategies for clients that include: broadcast, digital, social media, content strategies, promotion, and business operation recommendations. During sales representation for CMG Gets Real Garage Project, I contributed to launch of companywide Diversity, Equity, and Inclusion playbook and guidelines. New DE&I playbook to facilitate internal and external communications and drive community engagement, as well as inclusion & equity opportunities for CMG. One of my greatest accomplishments included creating an industry award-nominated "Black Radio United for the Vote" to lead 10 competing urban radio stations in Atlanta. This impacted voter education and increased voter registration & participation in the 2020 local and general elections. I also received Radio Ink's 2021 Top 25 Future African- American leaders in radio award.Selected to represent sales for the Future of Radio Garage Project, a collaboration of thought leaders planned and presented new audience engagement and future revenue growth strategies that included: content, video, technology, talent, and promotions. Presented to Executive Leadership team, board members to scale for companywide long term growth.
  • Morris Media Network
    Associate Publisher, Marketing And Multimedia Manager
    Morris Media Network Dec 2013 - Oct 2016
    Augusta, Ga, Us
    Assist with management of Atlanta market publications, digital media, social media, and print publications, new business development, and revenue growth by more than 15% year over year. Successfully manage client and account relationships and new business development that represent $1M in annual print and digital revenue, managing key accounts and relationships that include: Porsche, Hartsfield- Jackson International Airport, College Football Hall of Fame, Center for Civil and Human Rights, Buckhead Atlanta.Initiate and project manage the first digital contest for the Atlanta market, a nationwide print, digital, and social media Dream Trip promotion that reached more than 3M readers as a direct result of marketing partnerships with Taste of Atlanta and Lowes Hotel and increased web traffic by 15% with 143k entries, 153k page views, and 12K users. Write internal and external print and digital content for increased engagement and branding awareness. Utilized integrated strategies of multimedia sales, editorial, social media, marketing, and event promotions that have increased revenue by more than 30%. Source new opportunities and alternative keywords to increase marketing effectiveness managing a brand that provides leisure and lifestyle content for print, digital and social media audience of 7M.Provided integrated media solutions for clients that maximized their exposure among tourism audience that generated $3M in advertising revenue with print, digital, event, and social media activation.Implement new advertising initiatives such as: advertorial, cover photo placement, and content marketing to appeal to new clients, and enhance brand experience for existing clients, increasing overall marketing productivity.Successfully launched a new Summer Fun Guide insert, which attracted new business that increased revenue by $20K and exceeded customer satisfaction and exceeded quality standards.
  • Where®
    Associate Publisher
    Where® 2006 - 2016
    New York, Ny, Us
  • Morris Media Netowrk
    Senior Account Manager, Mulitmedia Sales And Marketing
    Morris Media Netowrk 2006 - 2013
    Augusta, Ga, Us
    Promoted from Account Executive to Senior Account Manager to strengthen market awareness increase social media engagement, drive revenue, and train and coach Atlanta team. Created and launched Where brand presentations to local marketers that increased revenue by 15% in competitive markets in print and digital media. Cultivated key relationships and ensured top level service as sales and marketing professional recruited to diversify accounts. Awarded as one of the top account executives in the company while focused on new business and territory management. Consistently recognized as a top performer and thought leader for revenue growth and new initiatives Increased ROI by 15/% for clients with promotional events using SEO, social media, and public relations
  • Nbc 5 Chicago
    Community Affairs Intern
    Nbc 5 Chicago Jun 2001 - Aug 2001
    Write broadcast copy for Community Connections Review and select visiting Public Service Announcements Review and edit Press Releases for Community Connections Serve as a liaison for Community Affairs Director for NBC sponsorships for March of Dimes, Real Men Cook, Bud Billiken Parade, United Negro College Fund Walk, Jefferson Awards Coordinate compilation tapes for NBC sponsored event partnerships

Shawn Wright Skills

Social Media Marketing Magazines Marketing Social Media Marketing Strategy Publishing Advertising Copywriting Email Marketing Newspapers Brand Management Advertising/multimedia Management Digital Media Press Releases Publications Budgeting Social Media Communications Media Relations Event Management Editorial Event Planning Public Relations Communications Planning New Media Digital Marketing Copy Editing Management Business Development Strategic Partnerships Promotional Marketing New Business Development Collateral Materials Development Strategic Planning Brand Awareness Campaign Management Content Strategy Brand Implementation Account Management Media Planning Project Management Sales Management Project Planning Web Content Media Engagement Revenue And Profit Growth Process Improvement Online Advertising Multi Media Marketing Campaigns Creativity Skills Performance Metrics

Shawn Wright Education Details

  • Columbia College Chicago
    Columbia College Chicago
    Journalism

Frequently Asked Questions about Shawn Wright

What company does Shawn Wright work for?

Shawn Wright works for Siriusxm

What is Shawn Wright's role at the current company?

Shawn Wright's current role is Director Multicultural Brand and Consumer Marketing.

What is Shawn Wright's email address?

Shawn Wright's email address is sh****@****oup.com

What schools did Shawn Wright attend?

Shawn Wright attended Columbia College Chicago.

What skills is Shawn Wright known for?

Shawn Wright has skills like Social Media Marketing, Magazines, Marketing, Social Media, Marketing Strategy, Publishing, Advertising, Copywriting, Email Marketing, Newspapers, Brand Management, Advertising/multimedia Management.

Who are Shawn Wright's colleagues?

Shawn Wright's colleagues are Katie Gerba, Chakra Pendurthi, Stan Stan Stan, Dave Johnson, Andromeda Turre, Kim Liiv, Krati Pachori.

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