Editorial Director; Previously Director Of Communications
Washington, Dc, Us
Shaped and executed communications strategy of leading national coalition of nonprofits and foundations.Guided research-based initiative showing nonprofits how to convey the value of their work more powerfully. Worked with consultants on research design, then trained more than 250 staff at other organizations to use initiative’s key points to build support among community leaders and policymakers.Led electronic communications, guiding content creation for website and e-mail campaigns. Oversaw website redesign. Oversaw editing of two major reports designed to strengthen accountability and transparency in the nonprofit community. Led communications about 33 principles that help nonprofits and foundations improve their accountability. Managed development of five annual reports, establishing production calendar, assigning responsibilities to staff, and hiring outside designers. Managed monthly e-newsletter sent to staff at member organizations, working with departments on content development.Led marketing of 900-attendee annual conference, twice setting registration records. Coordinated extensively with fundraising team on proposal development and grant reporting.Conducted media relations with both general circulation and trade outlets. Worked with CEO on speeches, op-eds, and preparation for press interviews.Introduced and managed new brand, helping staff maintain consistent visual identity. Created and applied style guidelines about language, providing printing guide to all staff members. Served as acting vice president, supervising up to five staff and managing budget.