My current contributions include providing thought leadership and content development for the Cisco Business, Creative Marcom Team. My efforts are focused on multiple communication drives .These include video, slide deck presentations, motivational posters, whitepapers and the development of DIY (Do It Yourself) templates to help ease and speed corporate communications. I also offer consultation for program presenters to help clarify their message and support materials for best end result.

Content Developer, Copywriter, Editor, Strategist and Storyteller: A Freelance year 2014 and into 2020 have been a project driven time for me. Dubbed, "Rob the Jargon Killer" for greater audience outreach and information accessibility, my clients have ranged from small-medium businesses up to the largest enterprises.The widely diverse assignments have ranged from:• Legal and Branding compliance• Financial services editorial strategy• Enticing, promotional copy for… Show more Content Developer, Copywriter, Editor, Strategist and Storyteller: A Freelance year 2014 and into 2020 have been a project driven time for me. Dubbed, "Rob the Jargon Killer" for greater audience outreach and information accessibility, my clients have ranged from small-medium businesses up to the largest enterprises.The widely diverse assignments have ranged from:• Legal and Branding compliance• Financial services editorial strategy• Enticing, promotional copy for HR, Solar, hotel, travel and food services and products• Executive (C-Office) Wordsmithing• Website content enhancement and redesign• Descriptive webinar invitations, enticements and follow-ups• Storytelling outreaches• Creative Writer and Moderator of International Online Critique Group Wow!What are your communication needs? I'm ready to take on your project or position, staff or contractual. Let me tell your story. I'll make your words work- for you. Cheers!Visit my online portfolio at: http://www.coroflot.com/rhugger_writer/portfolio Show less

I joined the communications team of Telerik in Palo Alto, California to craft a new branding and marketing drive and to guide this mid-eastern, .Net development enterprise to a more accessible "western voice," including assisting in a complete redevelopment and roll-over of corporate web site.

Created targeted marketing to SMB companies for Intermedia's industry leading,
"Office in the Cloud" business communication services. Successfully re-purposed and unified voice for corporate merger.Helped develop new Style and Marketing Guide for unified voice at all company levels.Called back for additional marcom needs in 2016. Focused on marketing voice, legal statements, copyright applications.

Senior Web Content Editor, Marcom Copywriter for Polycom. Initial Assignment Goal: Drive editorial content development for redeveloped company partner site. Accomplishments: Successfully updated 300+ page web site on a tight deadline. Provided content for existing company site pages and related printed collateral to assure branding, accuracy. Added Value: Developed scripts for marketing and public relations presentations. I also created call-to-action copy for email… Show more Senior Web Content Editor, Marcom Copywriter for Polycom. Initial Assignment Goal: Drive editorial content development for redeveloped company partner site. Accomplishments: Successfully updated 300+ page web site on a tight deadline. Provided content for existing company site pages and related printed collateral to assure branding, accuracy. Added Value: Developed scripts for marketing and public relations presentations. I also created call-to-action copy for email blasts,corporate announcements and partner convention. Exciting extra added-value project: Create, write and implement the "Polycom Story," a time line presentation of the history of Polycom to be displayed on a fifty foot wall in new corporate headquarters visitor media center. Stay tuned. Show less

Provided dynamic,effective, cross-media copy for web content, printed collateral, as well as branding and tone dialog editor for Flash and video scripts including the highly successful "Ike" animated promotional series. and live action presentations. Acted as Content Strategist Consultant for the Cisco Integrated Marketing Communication Group, with targeted strategy support for:Cisco Security Services,TelePresence (Education,Healthpresence) Emerging Technologies and… Show more Provided dynamic,effective, cross-media copy for web content, printed collateral, as well as branding and tone dialog editor for Flash and video scripts including the highly successful "Ike" animated promotional series. and live action presentations. Acted as Content Strategist Consultant for the Cisco Integrated Marketing Communication Group, with targeted strategy support for:Cisco Security Services,TelePresence (Education,Healthpresence) Emerging Technologies and additional support for WebEx. Also assisted the Security Services Site SEO team. Show less

As "Fresh Eyes" project manager, I was charged with the redesign, development and pre-launch production for a new Employee Portal that is not only functional and unifying but personable as well. Portal sections were designed to meet both general and targeted information needs, ranging from Medical Doctors and Surgeons, Nursing staff, corporate management and office staffs andmaintenance and groundskeeper crews.I oversaw team of dedicated writers to create a new look and… Show more As "Fresh Eyes" project manager, I was charged with the redesign, development and pre-launch production for a new Employee Portal that is not only functional and unifying but personable as well. Portal sections were designed to meet both general and targeted information needs, ranging from Medical Doctors and Surgeons, Nursing staff, corporate management and office staffs andmaintenance and groundskeeper crews.I oversaw team of dedicated writers to create a new look and feel, and tone for a more employee friendly and functional internal website navigation. Created functional templates for new page designs.Added Value: This portal design continues to be used as the company standard for on-going web 'look and feel' remakes. Show less

Consultant Content Editor for Symyx Technologies for a complete company-wide website content review, look and feel redesign and rollover for new corporate Portal for wider audience outreach and information accessible comprehension. Responsible for review, edit and approval of final copy, simplification and reduction of text volume and to develop a consistent, user friendly voice and usability. Oversaw pre-launch quality control of graphics, layout and functionality. -… Show more Consultant Content Editor for Symyx Technologies for a complete company-wide website content review, look and feel redesign and rollover for new corporate Portal for wider audience outreach and information accessible comprehension. Responsible for review, edit and approval of final copy, simplification and reduction of text volume and to develop a consistent, user friendly voice and usability. Oversaw pre-launch quality control of graphics, layout and functionality. - Added Value: Site lauched on budget and ahead of schedule - Extra Added Value: Site redesign contributed o successful a merger with Accelrys Corporation Show less

Specialized in the writing of eBay member Help pages, services tutorials. Goal was to reduce volume and cost of Help Desk calls. Created and edited templates for customer service email responses,and live chats. Also worked as content specialist in several major project introductions, including world-wide banking procedures, working with,PayPal, and a new Selling Partners dashboard.- Added Value: Redesign of content lead to a thirty-eight percent reduction of Help Center… Show more Specialized in the writing of eBay member Help pages, services tutorials. Goal was to reduce volume and cost of Help Desk calls. Created and edited templates for customer service email responses,and live chats. Also worked as content specialist in several major project introductions, including world-wide banking procedures, working with,PayPal, and a new Selling Partners dashboard.- Added Value: Redesign of content lead to a thirty-eight percent reduction of Help Center calls. Show less

Responsible for the data-mining, cataloging of site pages and existing documents from three distinct company web sites for incorporation into a new, unified portal. Created a data matrix and category map for the logical grouping of information and navigational ease.

Provided content and production expertise for various corporate web sites, support and promotional materials, web and email documents. Maintained database for the Americas Marketing and Support Organization, compiled active lead data. Organized and launched systematic marketing email blasts.

Web Editor and Manager for two major HP web sites- the NetServer Division and the Americas Partnership Web Portal. Responsible for final content, daily updating, web design roll-over and quarterly product launch management.Directly responsible for all site content and daily updates of content and collateral. Editor for team of site copy writers/researchers. Advised corporate content providers on effective copy and visual presentation. Supervised bi-weekly, partner… Show more Web Editor and Manager for two major HP web sites- the NetServer Division and the Americas Partnership Web Portal. Responsible for final content, daily updating, web design roll-over and quarterly product launch management.Directly responsible for all site content and daily updates of content and collateral. Editor for team of site copy writers/researchers. Advised corporate content providers on effective copy and visual presentation. Supervised bi-weekly, partner email-blasts, newsletters. Established and managed site content, design and navigational standards. Added Value: Central director in the complete content branding inclusion and 'look and feel' of the HP/ Compaq Corporation merger. - Received HP GEM Award of Excellence. - Presented SunSet Team Appreciation Award Show less

Site Content Developer and Web Consultant for Sun Microsystems/Javasoft - the Solutions Marketplace Client liaison for the Javasoft, Solutions Marketplace; a new on-line Java partnership listing and promotional site. As part of the devlopment team, I:• Developed creative, effective, and unique site presence for each contributing Sun/Java business partner through specific voice company content. • Enhanced a cooperative team-feel presentation rather than a… Show more Site Content Developer and Web Consultant for Sun Microsystems/Javasoft - the Solutions Marketplace Client liaison for the Javasoft, Solutions Marketplace; a new on-line Java partnership listing and promotional site. As part of the devlopment team, I:• Developed creative, effective, and unique site presence for each contributing Sun/Java business partner through specific voice company content. • Enhanced a cooperative team-feel presentation rather than a competitive site listing. • Wrote initial feedback response templates for site users.Added Value: Site launched successfully three months ahead of schedule with an initial completely vetted, eighty-three Sun business partners. Show less