In December, 2021, I began work on my third novel and finished a second draft in August, 2024. More to follow.

Wrote and self-published my second novel, then ran a marketing campaign with ads on Google, Facebook, Instagram and Amazon. I also built a Wordpress site and created content around the subject matter in the book.

As a copywriter on the Microsoft Store campaign team, I developed concepts and implemented headlines and supporting copy for home and landing pages, along with related blog posts.

In 2015, I returned to REI as a contract copywriter for REI Public Affairs and the REI Marketing team. My work included ESG reporting and social media posts to support marketing campaigns (Opt Outside, Force of Nature, Let's Camp and more).

After leaving my staff role at REI, I began work on a second novel.

My work at REI includes writing and editing content for the Social Media team, Public Affairs, HR, Diversity & Inclusion, Membership, REI Private Brands, REI MasterCard, REI Outdoor School and the REI blog. Versed in Adwords Editor, Search Console (Webmaster Tools), Google Analytics, Adobe SearchCenter, FB Ads, WordPress, SEO, SEM, Pinterest ads.(Portfolio: WriterBurke.com)• Mass Media—including interactive rich media, dynamic weather• Social Media—Facebook, Twitter, Instagram, Pinterest, Snapchat: organic and paid posts/ads• Employer Branding—wrote copy for a brand refresh of recruitment material. Created new recruitment tagline. Concepted, produced copy for REI's 100 Best contributions• Diversity and Inclusion Branding—collaborated with outside agency to craft headlines and copy for REI's Diversity and Inclusion microsite• Public Affairs—Wrote and/or edited several stewardship reports. Wrote preview catalogs for OR shows, Novara, optimized PA snippets for SEO value• Direct Mail—Copy and headlines for catalogs and flyers, including the first Spring Fitness Flyer• REI Membership—refreshed copy for online & in-print collateral; created new campaign tagline. Wrote/edited copy for REI's biggest annual print project: the Member Dividend Mailer• REI VISA—lead writer in REI's B2B relationship with U.S. Bank. Collaborated with business partners to create print and digital content for acquisition campaigns and portfolio management, including newsletters, and messaging shifts during changes in banking regulations• Google Advertising—worked with strategy team to produce marketing insights and CTR benefits• REI Blog—contributed content; edited existing stories for relevance• Pinterest—optimized content for keyword and link value, while keeping it real in a branded voice; Promoted Pins ad experience

Using my experience at writing fashion-savvy copy for home pages, landing pages and marketing emails as a Site Editor at nordstrom.com, I crafted copy for designer handbags and jewelry at Bag, Borrow or Steal.

In March, 2006, I left Nordstrom to complete a novel outlined while earning my MFA as a Graduate Writing Fellow at Columbia University. In 2012, I self-published the book and set up an online marketing campaign.

Writer and Site Editor, collaborating with Design and Merchandising to produce fashion-focused copy for catalogs, then for the website: Home and Category Pages, Marketing Emails and collateral pieces.

Catalog Writer across all categories. Partnered with Design to concept and create overall catalog message, headlines and product copy.

Edited copy across all product categories. Lead editor for jewelry category.