Deborah Borfitz Email & Phone Number

Greater Nashville Area, Tn

Intelligent, in-depth coverage of issues and technologies for researchers and business experts at life science organizations, as well as the energy storage industry. Publications include Bio-IT World (application of informatics, IT and computer science in biomedical research and drug discovery), Clinical Research News (innovative technologies permeating all aspects of clinical trials and the patient experience), Diagnostic World News (insights into the tools, innovations and breakthroughs in diagnostics), and Battery Power Online (including development of batteries, power management, charging, testing, monitoring and manufacturing systems).

Greater Nashville Area, Tn

Potpourri of projects ranging from development of external communication strategies focused heavily on earned media opportunities to the tactical - writing and placing articles (peer-reviewed, general and trade), blogs, social media messaging and website copywriting; producing publication-ready newsletters, white papers, fact sheets and sales collateral; grant writing; ghostwriting books and book chapters; AP-style editing; and transforming cluttered and meandering PowerPoint presentations into memorable and meaningful storytelling vehicles. Broad experience across multiple industries and healthcare topical areas that include clinical performance improvement, marketing/business development, supply chain/value analysis, clinical trials and data capture. Exceptional planning, organizational, networking and time management skills.

Greater Nashville Area, Tn

Responsible for all communications on behalf of the Physician Services team, in addition to serving as managing editor of the quarterly member magazine The Source. Built and executed on strategic earned media plan to promote HealthTrust's position as a thought leader in clinical supply chain and to drive advisory solution sales in the clinical performance arena. Assembled and oversaw a core team of freelance writers for outsourced project work. Content development on behalf of and in partnership with physician advisors and internal subject matter experts across all levels of leadership, as well as oversight of the annual Innovation Grant submission/review process.

Responsibilities included development and distribution of press releases for HealthTrust and channel partner Parallon; development and execution of earned and owned media strategy (including blogs); oversight of annual Member Recognition Awards and Innovation Grant nomination/selection process; serving as managing editor of the quarterly member magazine; production of weekly employee newsletter; copywriting for all digital properties; ad and advertorial copywriting; and an assortment of companywide communications.

Brentwood, Tn

Primary duties were weekly production of employee newsletter; serving as managing editor of quarterly member magazine; content management for employee, member and supplier portals, and public website; refresh of sales collateral as well as project management of new member and supplier orientation guides; facilitating quarterly on-site training of sales and account teams; coordinating/writing RFP responses; and service line market reserarch.

Wide range of articles relevant to the global clinical trials industry.

Articles providing business intelligence on information technology for the clinical trials enterprise, notably for patient recruitment, site management, protocol development and cost transparency.

Feature articles on a vast array of topics and local personalities, all of particular interest to seasonal and full-time residents of Indian River County in Florida.

Produced articles and editorial calendars around topics of interest to a healthcare marketing and business development audience.

I started out writing about Adirondack packbaskets and home health care...and ended up largely covering the business of care delivery, providing Internet intelligence for healthcare providers and clinical trial sponsors/research organizations, and authoring white papers and local stories about topics that included red tide and solar energy. Published in dozens of magazines, newsletters, regional and national newspapers, in addition to co-authoring a book on the informed consent process for clinical trial volunteers and serving as a ghostwriter on two others for a more general audience.

Liberal Arts

Liberal Arts

Activities and Societies: journalist for the school newspaper

Education record