Katie Schoen Email & Phone Number

St. Louis City County, Missouri, United States

Greater St. Louis Area

Greater St. Louis Area

o Led numerous teams, projects and clients simultaneously and successfully.o Brought big ideas to life in every channel. Daily. (Print, Digital, Social, Email, Experiential, etc.)o Conducted frequent brainstorms and provided cutting edge ideas for countless product launches, promotions and events to spike awareness, perception and sales. o Planned and produced elevated experiences with measurable results including mobile tours, women's lunches, drag brunches, trade shows and Pride events. o Reimagined the shopper journey and communication in retail, grocery, c-store and Post Office locations.o Oversaw work from ideation to execution; steering creative, contests and sweepstakes through rigorous legal and compliance reviews. o Managed, mentored and motivated numerous direct repots (writers and art directors). o Selected to developed the agency voice for company newsletter and social media presence.o Initiated "Mo-Moms" support group to take the struggle out of the juggle and reduce turnover. Organized swap events, meal prep nights and crafted quarterly idea-filled e-blast.o Made management's life better and workload lighter.Clients : United States Postal Service, NY Lottery, United Airlines, Chevron (Soccer Academy), Monsanto, Microsoft, Mondelēz Int'l (Nabisco: Nutter Butter, Ritz Crackers), Redhook Brewery

Greater Atlanta Area

o Created fully integrated, award-winning campaigns for the world's most famous brands.o Crafted social media voices and strategies for Chick-fil-A, Reese's and Van Gogh Vodka. o Concepted trailblazing digital apps and share-worthy content that earned free media.o Planned and promoted highly attended music events, gallery hops and store openings.o Served as driving force for the agency rebrand and spearheaded the website relaunch.CLIENTS : Van Gogh Vodka, Chick-fil-A, Hershey's (Reese's, Jolly Rancher, Bliss, reGen), Ainsworth Pet Nutrition (Rachael Ray Nutrish, Dad's Pet Food), MyCokeRewards, Food Lion Grocery Store, OshKosh, Abbott (ZonePerfect), Mars (Dove Ice Cream), Nationwide InsuranceAWARDS: 2012 AMY AWARD (Atlanta Marketer of the Year) for Best Social Media Campaign - MyCokeRewards, "Coca-Cola Family Night Twitter Challenge"2011 AiMA AWARD (Atlanta Interactive Marketing Assoc.) for Most Effective Integrated Marketing Campaign - Van Gogh BLUE Vodka, "You, Unbottled"2011 AMY AWARD for Best Branding/Identity B2C - Van Gogh BLUE Vodka, “You, Unbottled”2011 ADDY AWARD (Bronze) for Best Print Campaign - Van Gogh BLUE Vodka “You, Unbottled”2011 SHORTY AWARD for Best use of Facebook in a Marketing Campaign - Chick-fil-A Spicy Chicken Sandwich Product Launch2011 AMY AWARD for Best Social Media Campaign - Chick-fil-A Spicy Chicken Sandwich Product Launch2010 SAMMY AWARD for Best Social Promotion - Chick-fil-A Spicy Chicken Sandwich Product Launch2010 SAMMY AWARD for Best Branded Social Fan Page - Chick-fil-APress: 2010 NEW YORK TIMES - "Vodka Brand Goes Edgy as It Reaches Out to Women" by Stuart Elliott (Aug 9, 2010) LINK: http://ow.ly/3PrQ5

Greater Chicago Area

o Helped the agency win the Cabo Wabo Tequila account with steal-worthy swag ideas.o Developed launch creative for Salagar Sonics new speakers. o Birthed the "Bros Knows New-letter,” an ongoing client and prospect engagement piece they actually looked forward to receiving. Clients : Cabo Wabo Tequila, Salagar Sonics, Shure Microphones, Peoples Gas, EAA Aviation Org., Ryerson Metal, JSSI Flight Maintenance Program

Greater Chicago Area

o Gained extensive TV, print and radio production experience for beloved CPG brands.o Concepted and presented traditional and digital advertising initiatives.o Casted and directed talent in TV shoots and voiceovers; oversaw edits and color corrects.Clients: Kraft (Oscar Mayer, Philly, Wheat Thins, Ritz Crackers, Simply Socials), Nestle (Toll House, Skinny Cow, Libby’s Pumpkin), Illinois Board of Tourism, Chicago Creative Club, American Parkland Association

Greater New York City Area

o Recruited from Account Management to Creative Department after selling a :30 Rolling Rock spot.o Helped reel in the $1.3B Army account while juggling portfolio school night classes. o Wrote numerous magazine and newspaper ads for Mastercard "Priceless" campaign.o Helped reel in a handful of new business accounts (including a game-changing $1.3B Army pitch).o Submitted travel receipts for a team of wildly brilliant creatives.Account Executiveo Developed project briefs, timelines and budgets; managed client expectations and daily needs.o Helped formulate brand positioning, competitive analyses and marketing strategies for brands.o Wrote copy for editorial spreads and other "added value" opportunities for clientso Trafficked TV creative to networks along with legal substantiation documents for approval/airo Coordinated "Hook-Up 5.0" event featuring pop culture icons: Ludacris, MTV VJs and the Avenue Q cast.Clients: Mastercard, InBev USA (Rolling Rock, Rock Green Light, Bass Pale Ale), U.S. Army, Ferrero USA (Rocher, Nutella, Tic Tac), Clearasil, United Way, Poland Spring, Wendy's, Tourism Ireland, Lycra/Invista

Bachelors, Economics Major. Creative Writing Minor. Go Figure.

Improv

Education record

Education record