Sarah Ho Si Xian Email & Phone Number

Singapore

Singapore

• Wrote copy for Zenyum’s aligner and consumer product line across 8 markets, covering product launches, marketing campaigns, and BAU requests for physical and digital platforms. Ensured consistency in tone of voice and.
• Strategised concepts and content for landing pages, app interfaces, clinic dashboards, e-commerce content, CRM journeys, social copy, blog articles, POSM displays, and roadshows.
• Project-managed key campaigns and liaised with internal and external stakeholders, especially Zenyum’s major collaboration with The Pokémon Company (TPC), where I managed creative asset reviews to ensure they met TPC’s.
• Responsible for ensuring that creative assets for all projects are delivered on time, are reviewed by internal teams and legally reviewed in compliance with local advertising laws.
• Key Projects: IDEM 2024; ZenyumBright™ Launch; ZenyumSonic™ Pro Launch; Lead to Opp CRM Revamp; Flight Path Launch; Aligner Innovation 1.0 & 2.0

Singapore

▶︎ Lookaddit is an e-commerce startup created to help merchants sell through live shows on social media. - Working with stakeholders and engineering to identify, prioritise and fix more than 25 bugs on the front end which improved the website’s loading speed, button interactivity and functionalities.- Overseeing development of a merchant dashboard 1.0.

Singapore

▶︎ Refined copy and conducted in-depth user research to improve user experience of insurtech B2B platform which helped business move to their next stage of product development.

Singapore

▶︎ Client Project: Wize Tech- Role: UX Writer / Project Manager- Wrote UX copy for an app to help individuals seek advice from experts. - Project managed the 3-week sprint which accelerated the client’s app development. - Client testimonial upon request▶︎ SingapoRediscovers project: - Role: UX Researcher- Crafted strategic questions and problem statements.

Singapore

▶︎ Worked on B2B PR campaigns including the Hybrid Broadcast Studio, LEED Platinum and Carbon netural venue.▶︎ Secured inclusive hiring stories, first 24 hour care kit build feature in 6 years.

▶︎ Key projects for clients in data security, homeland security, hospitality and the social sector.▶︎ In-house writer that crafted thought leadership pieces for senior management. Clients include: Shred-it Singapore, Christmas Wonderland, Milipol Asia-Pacific 2019, AsiaHospitalityCareers.com, The Eurasian Association, Licha Stelaus Productions, SG.

▶︎ Key projects: Publicity for Christmas shopping mall activities, story pitching for inclusivity, property development launch publicity

▶︎ Enhanced the depth of training material by sourcing for good examples of media interviews; Crafted first drafts of journalist questions to prepare spokespersons for crisis and non-crisis situations

Singapore Management University

User Experience Design Immersive, User Experience Design

Bachelor Of Social Science, Sociology And Corporate Communications

Activities and Societies: The Blue and Gold, SMU Run Team, ARTdicted@SMU, SMU Toastmasters

Education record

Education record