• Led creative team in developing actionable project plans, revamping strategies to meet agency objectives.• Oversaw all departments to align with strategy and marketing plans, fostering collaboration with clients for business growth.• Recruited, hired, and trained top talent, ensuring high performance standards.• Developed high-impact integrated projects from concept to completion for company campaigns.

Had collaboration work with several agencies for win the pitch, to get their new business.

In my role as Co-Founder at PT. NAMI SELERA GLOBAL, I spearheaded branding, communication, and promotion efforts for Naminori. Collaborating with the Director of Production and Director of Marketing and Sales, we developed innovative strategies to penetrate the market and drive sales. My achievements include successfully overseeing online sales initiatives and developing key skills in branding and communication within a dynamic hybrid work environment.

Innovation Inspired by FarmersSince founded in 2013, eFishery has always strived to create innovations within the field of aquaculture. As an Aquaculture Intelligence Company, we have three main objectives; to provide world food needs through aquaculture, to be a solution in addressing fundamental problems within the industry, and to provide affordable technology in order to reduce social and economic inequality through an inclusive digital-based economy.• Evaluated and contributed branding and creative ideas that support for all Business Unit• Revamped work strategies and processes to accomplish marketing team objectives.• Oversaw full teams of writers, designers for keeping inline with marketing plan.• Fully initiate and collaboration with all Business Unit for any possibilities idea to accelerating business growth• Hand in hand with all Business Unit successfully quadrupled our profit at 2020• Launching DPS (Disease Prevention System) for Shrimp Farmer• Launching eLab (Water Recommendation) for Shrimp Farmer

• Creating campaign for Re-Opening The Keranjang Bali.• Revamp digital assets for Bolu Toba Medan • Oversaw full teams of writers, artists, designers and project managers.• Collaborated with production on task list creation to meet overall project goals on time• Remapping and restructure working flow within the group

SAC was born from the DNA of SemutApi Colony, KLIX Digital and Kayu Api, who were key players during the rise of digital agency in Indonesia. Now unify as single business entity, SAC renders the science of data & analytic with an artistic touch of creativity, resulted in an effective communication strategy that reaches its initial purposes.• Evaluated and contributed to creative team ideas and translated into actionable project plans.• Revamped work strategies and processes to accomplish agency objectives.• Oversaw full teams of writers, artists, designers and project managers.• Collaborated with production on task list creation to meet overall project goals on time.• Contributed to creative process through original ideas and inspiration.• Oversaw, guided and coached 16 designers and art directors.• Win pitch new business: Suzuki (Automotive), Fox Candy, AKKI, Mixagrip, Mixagrip Flu & Batuk, Nutrilon, Vidio.com• Maintain existing brand: BCA Social Media (won re-pitch), BMJ, GetPlus, MLDSpot, PB Djarum

Experience Beyond ExposureIt’s not what you know, it’s who you know.While marketing seeks order. Decisions are made in chaos.So we design experiences to work with, rather than against, human nature.We call this experience beyond exposure.• Established procedures and quality standards for department.• Evaluated and contributed to creative team ideas and translated into actionable project plans.• Won new business for digital: Nokia, CIMB Niaga, Go-Pay, Honda HR-V, Prudential, Air New Zealand (Media)• Maintain digital campaign for: Pocari Sweat, Nokia, Moto, Lenovo, Uniqlo, Trakindo, Lotte ChocoPie, Ajinomoto, Disney

For Clients:PT. Nestle Indonesia (Dancow, Dancow BATITA, Nescafe)

In my role as Creative Director at Leo Burnett Indonesia, I managed a team to deliver exceptional results for clients like PT. Telekomunikasi Indonesia (Telkomsel) and PT Tempo Scan Pacific. I established quality standards, evaluated creative team ideas, and maintained long-term engagements with key clients. • Won new business with Indofood (Palmia) and Bank Muamalat• Managed campaigns for Telkomsel, PT Tempo Scan Pacific, Intiland, Commonwealth Bank, and Marlboro Filter Black

Responsibilities include leading design and concepting, client presentations, new business development, and department process development and documentation. Managing clients, budgets, and department productivity.Clients handling:PT. Telekomunikasi Indonesia (Telkomsel)PT Tempo Scan Pacific (Beauty, OTC and Supplement)Intiland (South Quarter)Commonwealth BankBank Muamalat - WON PITCHManaged team to a high level of creativity and great result for business

• Managed campaigns with specific focuses in order to meet customer needs and creative visions.• Developed artistic visual products while working within defined technical constraints.• Contributed to creative process through original ideas and inspiration.• Designed visual models meeting both aesthetic and technical criteria.• Collaborated with outside agencies to manage project progress and milestones.• Working for ATL/BTL and RM Clients: Coca Cola Indonesia (Minute Maid Pulpy Orange), Danone Indonesia (Aqua), Mead Johnsons (Sustagen, EnfaA+), Diageo, PT Danamon Tbk (TV Program), Intel Indonesia,LotteMart, PT Philips Indonesia (Luminaire, LED),Singapore Tourism Board,PT Ultra Jaya (Teh Kotak Rasa), PT Indosat, PT Heinz Indonesia (ABC Gold), Microsoft, PT Nestle Indonesia (Nestle Professional, Dancow Parenting Center), Levis Indonesia, URC (Piattos)

Responsibilities include leading design and concepting, client presentations, new business development, and department process development and documentation. Managing clients, budgets, and department productivity.Clients handling:Bank Mandiri (Mass Electronic Banking Group, Consumer Loan Group, Mikro Banking) - WON PITCHPT. Pertamina Tbk (BBK) - WON PITCHPT. Telkom (Telkomvision)BRI (e-Banking)PT. JasamargaIFESKPUGlobal TVDepartment of AgricultureDepartment of HealthManaged team to a high level of service and a company set, target percentage of productivity. * Won a big Strategic Account such as Bank Mandiri and Pertamina * Management of creative team is also done. * Lead the creation and development processes. * Collaborating with multiple departments and articulating thinking behind usability recommendations. * Managed the staff including designers, productions, art directors and writers. * Work independently and with others to develop advertising and marketing concepts. * Provide creative and graphic leadership in all media. * Supervise and direct outside suppliers of designs, photography and illustrations on a given project to assure budgets are met and all possible savings are achieved. * Maintain reference material on projects. * Remain abreast of contemporary design and creative direction techniques and technology. * Supervise requisition of graphic production material and supplies.Additionally, I was directly responsible for Creative Internal Programme

Responsible for meeting, discussing, and designing an advertising program that promotes and positions companies such as:PT. Kalbe Farma (Mixagrip, Mixagrip Flu & Batuk, Neuralgin, Fatigon, Fatigon Spirit, Cerebrovit X-Cel, Cerebrovit Active, Cerebrovit Senior, Cerebrofort AA, Cerebrofort Gold)PT. Daihatsu Astra Motor (Daihatsu Sirion) - WON PITCHBTN (Tabungan Batara Prima) - WON PITCHPT. Astra Otoparts (GS Battery) - WON PITCHPT. Saka Farma (Mextril, Remufit)Indomilk (Corporate)PT. Kinocare Era Kosmetindo (Ovale Maskulin, Ovale Whitening Lotion)Djarum CorporateOrang Tua Group (Vitamilk) * Maintain Mixagrip, Fatigon brand as a Market Leader * Management of creative team is also done. * Lead the creation and development processes. * Managed the staff including designers, productions, art directors and writers. * Work independently and with others to develop advertising and marketing concepts. * Provide creative and graphic leadership in all media. * Supervise and direct outside suppliers of designs, photography and illustrations on a given project to assure budgets are met and all possible savings are achieved. * Maintain reference material on projects. * Remain abreast of contemporary design and creative direction techniques and technology. * Supervise requisition of graphic production material and supplies.

During this time I was primarily involved in producing TVC, print advertising and catalogue for:PT. Ford Motor Indonesia (Ranger, Escape, Focus, Everest)PT. H.M Sampoerna (Sampoerna Exclusive)PT. Sari Husada (Lactamil, Vitalac)PT. Pfizer Indonesia (Combantrin, Benadryl, Mylanta, Visine, Kaopectate)HSBCPT. Roche Indonesia (Fortos)Orang Tua Group (Tango)PT. Delta Indonesia (Anker Bir)PT. Kraft Indonesia (Kraft Cheese)PT. Samsung Indonesia (Home Appliance)PT. Unilever Indonesia (Surf)UNDP * Launching Ford Focus * Lead the creation and development processes. * Work independently and with others to develop advertising and marketing concepts. * Provide creative and graphic leadership in all media. * Supervise and direct outside suppliers of designs, photography and illustrations on a given project to assure budgets are met and all possible savings are achieved. * Remain abreast of contemporary design and creative direction techniques and technology. * Supervise requisition of graphic production material and supplies.

During this time I was primarily involved in producing TVC, print advertising and catalogue for:PT. H.M Sampoerna (Sampoerna Hijau)PT. Daihatsu Astra Motor (Daihatsu Taruna)PT. Pantja Motor (Isuzu Panther)PT. Heinz ABC (M-150)PT. Exelcomindo (ProXL)PT. Caltex Indonesia (Corporate)PT. Indomarco Adi Prima (Quaker Oats) * Boosting sales and awareness for Sampoerna Hijau Cigarette. * Achieve several awards for Sampoerna Hijau Cigarette campaign. * Lead the creation and development processes. * Work independently and with others to develop advertising and marketing concepts. * Provide creative and graphic leadership in all media. * Supervise and direct outside suppliers of designs, photography and illustrations on a given project to assure budgets are met and all possible savings are achieved. * Supervise requisition of graphic production material and supplies.

During this time I was primarily involved in producing print advertising and catalogue for:PT. Bintang Toedjoeh (Komix)PT. Wismilak (Wismilak Kretek, Galan Kretek)

During this time I was primarily involved in producing POS and catalogue for:Merpati Nusantara (Collateral)PT. Bintang Toedjoeh (Ester C)PT. Smailing Tour (Tour Book)

During this time I gained my initial introduction to the creative industry.I involved with:Bank Central Asia (Corporate, ATM)IndomilkUnibankPT. Martha Tilaar (Sari Ayu)Pantai Indah Kapuk (Property)Westwood Tower Apartment