W. Robert Jones Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Inspired by old National Geographic magazines and documentaries, I cut my teeth in photography as a freelancer for my hometown newspaper when I was 18-years-old. Now I have over 15 years of photography and videography experience with commercial shoots, editorial and travel assignments, portraiture, and event photography.This is just a small sample of my work. Check out my website for more: https://www.rjonesmarketing.com/photography

Austin, Texas Area

As director of marketing, I am responsible for overseeing all marketing efforts for Backwoods retail stores, eCommerce website, and adventure travel business.Accomplishments:1. Led a successful rebranding effort in early 2020, which included a new logo, new color scheme, new branded merchandise, a redesigned eCommerce website, and a revitalized product mix.2. Built the company's email marketing platform from scratch. Migrated from Mailchimp to Klaviyo, a more robust platform, revamped our email marketing strategy, including templates, automation flows, and sign up strategy. After the migration, our list of active subscribers grew from 4,430 to 28,564 in just over three months.3. Grew the Backwoods Facebook page following by 54% with an 8% average engagement rate. Grew the Backwoods Instagram account following by 62% with an 11% average engagement rate. 4. Revived the Backwoods Blog with original content from guest bloggers and employees.5. Built and maintained the Backwoods Annual Marketing Calendar, the central hub for scheduling campaigns, establishing and tracking goals, and planning content across all four segments of the business (eCommerce, retail, travel, and festivals).6. Quickly sketched out and implemented a plan for generating revenue during the 2020 quarantine months of March and April. Leaning heavily on social media to foster a sense of community and gamify the shopping experience, we were able to sustain our business during closures with a combination of curated gear bundles and fun giveaways. Here's a write-up from Outdoor Retailer Magazine: https://outdoorretailer.com/magazine/heroes-in-crisis/7. Upon starting in May of 2018, email and social accounted for 0% of annual online revenue. At the end of 2020, despite the pandemic, email and social have combined to account for almost 20% of Backwoods' total online revenue (up YOY from 10% in 2019).

Dallas/Fort Worth Area

At The Dallas Morning News, I worked as both a digital subscriptions sales specialist and digital products manager at different times over a two year period. As digital subscription sales specialist, I used my experience in email marketing, social media advertising, Google Adwords, display advertising, and marketing automations to grow our digital-only subscribers from under 10,000 to over 40,000 in two years.As digital products manager, I was the project manager for the development of both the DMN news app and the SportsDay app, as well as special projects like our Alexa news-reading integration.Accomplishments: 1. Grew paid dallasnews.com digital subscriptions 4X with churn rate below 5%.2. Took over and optimized email marketing efforts.3. Expanded digital marketing efforts into Google Adwords and Facebook Ads.4. Spearheaded and monetized new digital products like Alexa News.5. Project manager for The Dallas Morning News App redesign.6. Led transition of TDMN's popular E-paper product to new platform.7. Initiated strategic partnership with The New York Times for archives product.

Fort Worth, Texas

Gunn&Hook is an online marketplace where hunting and fishing enthusiasts can find and book adventures with guides and outfitters all over the globe. We offer discounted flash sales on trips, concierge services for discerning sportsmen, an outfitter directory and a broad selection of outdoor gear. As digital marketing manager, I was responsible for brand storytelling, social media marketing, Facebook and Instagram advertising, e-mail marketing, graphic design, web design, and managing a small team of content creators. I also managed special projects like the Gunn&Hook Endorsed Outfitters program, a partnership with Outdoor Underwriters, and the Gunn&Hook Ambassadors Program.Accomplishments:1. Managed a team of 5 content creators and 1 intern.2. Grew social media presence from under 1,000 to over 25,000.3. Built email marketing from scratch and grew active list to over 24,000.4. Increased blog readership to over 10,000 per month.5. Built and managed the Gunn&Hook Ambassadors program.

Lubbock, Texas

Assist David Doerfert, Ph.D. with Development of Agricultural Publications, where studentslearned to develop a print a magazine from start to finish.Assist Erica Irlbeck, Ed.D. with Agricultural Communication Campaigns, where students learnedto plan and implement strategic marketing campaigns for a client.Assist Erica Irlbeck, Ed.D. with Video Production in Agriculture, where students learned toshoot, edit and produce promotional videos and video news packages

Lubbock, Texas Area

This position is responsible for assisting Checkoff communication staff with various tasks and projects, including development of promotional material, photography, social media marketing, branding initiatives, public relations and video production.

Lubbock, Texas

From sweeping floors to filling and shipping orders, I did it all.

Lubbock, Texas Area

Team member responsible for handling transition of merchandise from stock room to display shelves.

Master Of Science (M.S.), Agricultural Communication

Activities and Societies: Teaching assistant under Erica Irlbeck, Ed.D. and David Doerfert, Ph.D.During this one and a half-year program.

Bachelor Of Science (B.S.), Agricultural Communications

Activities and Societies: National Agricultural Communicators of TomorrowAs a Red Raider, I studied mass communication practice and theory.