Senior Executive Business Development
CurrentIdentifying new business opportunities for clients suggesting products or services while maintaining a great working relationship with new contacts. Create comprehensive digital strategies for clients, covering all aspects of their digital presence including paid, earned, owned, and shared touchpoints. Knowledge of strategic processes including customer journey mapping, persona development, individual touchpoint strategies, content, advocacy, and influencer strategies.Communicate new product developments to prospective clients while overseeing the development of marketing content, creative, and structuring of digital campaigns for clients. I work with each client targeting new markets, new partnerships, and new ways to reach markets as digital climates continue evolving.