Leading music licensing and partnerships for ByteDance across APAC (label & publishing) and METAP (label), I work with rights holders to secure deals and foster collaborations that drive the growth of music across our platforms.

IMG Worldwide is a global sports, fashion and media business operating in 30 countries around the globe. IMG connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. Asian Tour: As the official sanctioning body for professional golf in Asia, the mission is to expand tournament golf, provide a platform to substantially enhance the careers of golf talents, thereby developing and growing golf in Asia.

Responsible for commercial discussions, game content and GTM strategy for Greater China, Korea and SEA. Led relationships with key partners, 1st party platform owners and distributors across the region on digital and physical packaged goods (games). Reported directly to the head of the region. Drove GTM trade marketing with local distribution partners through understanding of local market landscape and potential. Achieved revenue target in FY2018 although it was a difficult year for certain titles.

Spearheaded a team and responsible for the P&L of new business activities and partner execution for Singapore, Cambodia, Myanmar and Vietnam focused on strategy, licensing, partnerships, events and new channel development. Accountable for all Universal Music Group & Brands (UMG&B) activities in market which includes providing creative marketing solutions for Brand partners & agencies utilising music to drive awareness, engagement, customer acquisition, loyalty (retention and rewards), product development as well as increase of basket spend. Notable current partnerships include Singtelmusic and Smart Axiata Cambodia. Previous partnerships, #Livelifeloud by Hotlink Maxis, Backstage by Indosat, #arooftopaffair by myVillage. Created history by producing the largest concert in Phnom Penh in May 2015 and topped that in December 2015.

Reporting to the SVP New Business for ASEAN• New business & client acquisition - Prospecting new clients, explore new revenue channels & opening new markets (ie. Indo China) • Influencing - Supporting & driving local country new business managers with best practices, business model advisory, strategic marketing ideas, and assist partner negotiations• Idea & Solutions Generation - Central resource to create effective partnership models, strategic marketing collaborations, innovative proposals• Key account management - Focus on Music Marketing and helping Brand partners exploit music assets in their Marketing to bolster customer acquisition, increase customer spending, create stickiness in loyalty and build differentiation to brand • Strategic partnerships - actively prospecting and exploring partnerships to develop exciting news ideas and innovative strategies to bring to market

Managed personal portfolio of Cash Equities and FX

• Country Trader and Treasury Advisor to MD & CFO for Thailand, Hong Kong and Indonesia• Managed liquidity through exploring best available resources from internal, bank borrowings, debt issuance• FX hedging to lower FX exposure based on incoming and outgoing funds• Formulated interest rate risk strategy based on market movements and exposures• Analysis for monthly treasury reports for group in Asia

Sales• Business expansion planning and execution with Country Manager in Malaysia through eventsand campaigns.• Achieved 7% growth in new client base and 13.8% revenue growth through existing clients.• Account management and relationship strengthening and cross-selling for a portfolio ofexisting clients across Malaysia, Singapore and Indonesia (includes global investment banks, finance institutions and corporations). Salesperson of the month in April, August 2008 and March 2009.• Certified Bloomberg market trainer and product specialist.Product Specialist & Analytics• Equity, Fixed Income & FX product Specialist & pioneer batch of OTC Derivatives product Specialist – familiar with bonds, interest rates, swaps, forwards, yield curves, FX, hedging products.• Understand how market works, through experiences with meeting and assisting clients from front office, sales and trading to settlements from buy side and sell side firms. • Comprehensive knowledge of Bloomberg’s full functionality - from data, communication, and analytics bundled with ability to intertwine market needs with functionality.