Paddio make home energy updates, easy. Specializes in enhancing homes to be more energy-efficient, comfortable, and sustainable. The company offers comprehensive, seamless services designed for hassle-free and cost-effective home energy upgrades. Utilizing a holistic approach, Paddio manages the entire upgrade process from initial assessment to final implementation, ensuring every step is smooth and clear. The company prides itself on its Trusted Trade Network—comprised of certified, vetted, and professional experts dedicated to high-quality service. This commitment makes achieving an energy-efficient home not only simpler but also more affordable, leading to a future-proof living environment that saves on energy costs and enhances comfort.

Altitude simplifies complex ideas with clear, impactful content that empowers audiences to act with confidence. For over 18 years, they have partnered with leading B2B companies, earning 95% of their business through repeat clients and referrals. Driven by curiosity and a commitment to excellence, Altitude crafts compelling content that transforms challenges into success stories.

As the Head of Marketing & Operations of Tenure, I develop operational efficiency, manage product development, and execute marketing strategies. My goal is to ensure our platform meets and exceeds the needs of both employers and employees in today’s dynamic work environment. Through strategic leadership and a commitment to innovation, I help drive Tenure's mission to set new industry standards in employee rewards and recognition.At Tenure, we transform the traditional employer-employee relationship. Our Rewards and Recognition Platform empowers employees with autonomy in choosing their rewards, creating a personalized work experience that resonates with their motivations.Our mission is to redefine the employer-employee relationship by celebrating each employee's unique contributions and preferences. By understanding individual motivations, we help companies build stronger, more meaningful connections. Our aim is to enhance retention, boost engagement, and elevate productivity through personalized recognition.

<>As the Senior Marketing Manager at Skyline Wealth, I established and directed comprehensive marketing strategy and initiatives for Skyline investment products, collaborating with a diverse team of professionals to enhance the company’s brand and propel its mission. The role's main focus was creating a strategy to attract new investors while working with the sales team to create an exceptional customer experience, fueling a robust referral network.Upon joining the team at Skyline Wealth, I spearheaded the complete rebranding of the company, created an annual marketing strategy and budget, and developed standard operational procedures to increase efficiency and quality outcomes. My responsibilities included Brand Development, Marketing and Sales Reporting, Competitive Analysis, Lead Generation, Marketing Automation, Customer Relationship Management Implementation, Product Launch(s), Product Marketing, Sales Support, Process Development, Branding, Copywriting, Digital Marketing, Marketing Strategy, and Team Development/Management. Key Milestones:✔ 2023: Launched Series F (Class F) Skyline Investments, attracting new audiences of non-retail investors to Skyline Wealth.✔ 2023: Grew investors total by nearly 1,000 investors and $500 million in equity within tenure. ✔ 2022: Launched Skyline Wealth’s new website and branding across all marketing channels.✔ 2022: Launched SkyDev investment product, Skyline’s real estate development and construction oversight company.✔ 2022: Launched first national marketing campaign, transitioning the brand from a boutique exempt market dealer to a national investment brand. ✔ 2021: Celebrate achieving 5,000 investors and raising a record of over $300 million in new equity.

<>As the Marketing Specialist at Skyline Energy, I established and directed comprehensive marketing strategy and initiatives for Skyline Energy, Skyline Clean Energy Fund, and Anvil Crawler Development Corp, the operations company of the asset manager. The role’s main focus was to create a strategy to build the Skyline Energy brand to attract new investors to SCEF, and support them in acquiring solar and biogas assets. Upon joining the team at Skyline Energy, I spearheaded the creation of a marketing strategy that established the foundation for attracting new investors, including building brand guidelines, developing sales materials, investor-focused content, and a new website for Anvil Crawler. My responsibilities included Brand Development, Lead Generation, Product Marketing, Sales Support, Process Development, Branding, Copywriting, Digital Marketing, Marketing Strategy, and Website Development. Key Milestones:✔ 2022: Launched Skyline Bio-En Power company, Skyline’s biogas operations, including press releases, industry conference participation, and promotional materials. ✔ 2021: Launched the new Anvil Crawler website, new brand guideline, and sales kit to attract business for solar contracts.✔ 2021: Launched Skyline Energy’s new brand, including brand guidelines, promotional materials, and content plan.

Eagle’s Flight works with global Fortune 500 companies, governments, and not-for-profits to create customized educational programming to support employee behavioural change. Their passion and mission is to help organizations around the world to achieve better performance of their employees.Direct the project in consultation with the project sponsor and stakeholders – defining project scope, goals, risks and deliverables for use in contract development, creating the project charter, and planning the project deliverables Wrote and negotiated contracts while working with internal and external legal teams to create win-win contracts Used iterative-agile approach, as projects required flexibility in planning and execution as consultants and stakeholders finalized the program customization and allowed for more frequent review phasesManaged multi-year project rollouts with multi-million dollar budgets requiring detailed management of invoicing, project budget and revenue allocation for monthly financial reporting to stakeholders and finance department Acted as the primary project contact for team members and senior leadership stakeholders to centralize communication within projectsEnsured stakeholders were aware of the project status and any potential risks, providing recommendations to ensure quick resolution of any potential issues that could impact project outcomeManaged objective-driven weekly status meetings with clients and facilitated iterative retrospectives with stakeholders at various phase gates to ensure the project was on track and learnings captured for the next phaseHosted daily stand-up meetings with my team to clear the team's roadblocks and understand the status of workWorked with internal team to review process and advise senior leadership of process improvements to be rolled out company-wide

Blue North Strategies is a leading not-for-profit marketing agency, working with some of the world's largest not-for-profits. With consulting, data analytics, direct mail, email marketing, automation journeys, and omnichannel marketing, they help their clients retain and grow their donor base. Managed a team of consultants, fundraising experts, account managers, designers, analysts, and automation specialists - together we built best practices that created standards that helped our company scale, build new departments, and provide a more quality-centric customer service to our diverse clientele Improved profitability on account by 25% through new process implementation and ensuring feedback amongst team members are documented for continuous process improvementsDeveloped projects using the predictive planning approach, allowed for scope and a detailed project plan to be completed upfront as there was a clear deliverable identified early in the project Supported consultants and account managers during the pre-sale phase to define scope, deliverables, high-level risks and costs, to make certain that the project was well-defined upfront for a more easily planned and executed projectManaged multi-million-dollar annual budgets, ensuring stewardship to client and agency, tracking and analyzing budgets, facilitating freelancer payments and request for quotesExcelled at documentation and document management, facilitated monthly lunch and learn sessions across the project management department to support cross-organization knowledge sharing Assessed existing processes and provided recommendations to senior leadership at weekly finance meeting to improve processes, increase profitability, and provide a better client experience Managed a breadth of projects from print, digital, email journey development, video production, innovation projects, and omnichannel programs

Homewood Health is Canada’s leading mental health and addiction treatment facilities. Homewood’s continuum of workplace services including organizational wellness, employee and family assistance programs, assessments, and outpatient and inpatient treatment. Managed a portfolio of 30 Employee and Family Assistance Programs (EFAP), launching twelve new products a yearNegotiated and managed key vendor relationships, resulting in an overall vendor savings of 20% through negotiating improved contract conditionsProvided marketing related services to all sales and account management team for their client's requests Supported the highest company growth of 300% through the creation of product and sales toolkits to help national sales teams in selling our products and servicesManaged the lifecycle of products, engaging stakeholders, assessing costs, developing marketing collateral, creating a digital experience, created training materials, and setting up IT systemsWrote and communicated critical internal and customer-facing communications including marketing and product releases, two multi-language (EN, FR, SP) monthly newsletters, Crisis Management Services emergency notices, and monthly online health campaignsTransitioned company communications onto digital platforms (i.e. Facebook, Twitter, blog, email, and corporate website) and increased social media engagement by 100% by sharing relevant, digestible, and impactful contentManaged conference and tradeshows marketing collateral, scripting (battle cards), booth design, lead tracking, social media announcements, company travel coordination and booking, and valued-added giveaways

Inbox Marketer is a leading full-service email marketing service and technology solutions company. With over a decade of experience, Inbox Marketer works with small to large enterprise organisations to guide clients to make smarter and more strategic marketing decisions so they can connect with their customers to gain insights and achieve transformational results. Responsible for managing and building strong relationships with my key-accounts Scotiabank, Petro-Canada, and M&M Meat Shop. Maintained account profitability of 125% to 150% for two years in a row. Drafted business rule documents, proposals, budgets, and timelines for custom technology projects for clients.Maintained regular communication with clients on weekly status calls, fielding any technical or project related questions, including upcoming projects and current technology builds.Ensured full compliance with Canadian Anti-Spam Legislation (CASL) for all client email programs, including database management, email acquisition, email design, and privacy policy development.Executed all campaigns with high-level of attention to detail, ensuring flawless implementation of various trigger based marketing automation programs, win back campaigns, retargeting campaigns, and much more. Managed and executed all client email marketing calendars, including content development, design, segmentation, data hygiene, testing, asset management, and approval processes. Monitored competitive landscape and shared learnings as agency subject matter expert (SME) during bi-weekly Client Service meetings. Created agency quality assurance process to minimise quality control issues when deploying email campaigns.Built client email brand guidelines to ensure consistent look, feel, and experience in each email program launch.

Symposium Café Restaurant and Lounge is a unique, exciting, and upscale full-service restaurant in South-Western Ontario. Known for their unique décor, garden patios, and a large dining, cocktail and dessert menu, Symposium truly has it all. Quickly expanding to over 25 locations in the last decade, this franchise continues to be named the number one franchise to own for ten years running by the Canadian Franchise Association. Managed all social media platforms for the company, increasing followers by over 1,000% to 1,500% through organic and paid advertising. Built and enforced company brand guidelines, ensuring each franchise and restaurant marketing collateral adhered to brand standards. Trained franchisees on new product launches, helping them to understand how to sell the new product and answer any questions customers might have. Assisted in opening five restaurants, including promoting restaurant opening in the community, developing a robust online campaign that included website, social media, and partner promotions, training of new staff on messaging, building of new marketing collateral, and reporting metrics to the executive team.Managed all franchise trade shows, including booth design, marketing collateral, SWAG, and messaging. Built company retention strategy to improve employer and employee relations, enhancing company culture and employee communication.Analyzed and monitored online and social media campaign analytics, reporting to executive team on a monthly basis. Created monthly newsletters and promotions to share with customers to increase sales on targeted items.Managed all customer service responses for all restaurants on TripAdvisor, UrbanSpoon, Yelp!, 411.ca, Google+, and Yellowpages.Managed all charity relationships, doubling company donations in one fiscal year for Breakfast Club of Canada and Canadian Breast Cancer Society.

Chester + Co is a boutique agency focused on integrating brand marketing, communications, and advertising excellence. Their focus is to make their clients brand succeed, by measuring every medium. Through superior creative, providing the best service and support, and tackling every job and challenge head-on, they build exceptional marketing campaigns. Working with clients in the automotive, tourism, health and wellness, hospitality, telecommunications, religion, and government sector, I was able to support my team in creating award winning marketing campaigns. Created project work flow documents, assisted in preparing for client meetings, work extensively with copywriters, graphic designers, web developers, and creative team to coordinate all marketing projects for all of the agency clients, and created weekly status reports to ensure projects met all client deadlines.

United Way of Halifax is a community-based charity that has been around since 1917. Supporting over 70 programs in the Halifax Regional Municipality, United Way continues to enrich the community and alleviate poverty. Second, only to the Government of Nova Scotia in community investments, United Way supports over $2.5 million of funding to make long-term lasting change. I developed a not-for-profit marketing competition called Return on Community in partnership with Dalhousie University. The goal was to increase student engagement in the community and pilot United Ways text-to-give fundraising platform. Raising over $5,000 from the student-body, this competition continues today as an annual not-for-profit marketing competition to increase awareness of United Way, and to help fundraise valuable dollars to help support community programming.