• Lead paid social teams for GlaxoSmithKline across top 20 Consumer & RX brands, including Sensodyne, Pronamel, Theraflu, Flonase, Tums & Excedrin, managing approx. $24MM yearly budget• Responsible for client facing communications and presentations• Spearhead new platform integration, including new vendors and social ad tech• Collaborate with teams across digital channels and marketing research, develop campaigns that drive measurable results• Liaise with platforms to develop campaigns that drive performance• Develop processes for paid social teams to improve efficiencies, prevent errors and enhance agility• Create thought leadership content including POVs to educate and inform internal teams & clients about new ad offerings and platform updates• Coordinate efforts across agencies and creative teams to drive maximum performance for client• Provided guidance and mentorship to team, setting goals and helping shape their careers

• Lead paid social teams across Sprint & USAA; Key responsibilities included developing paid social strategy and activation for branding and direct response campaigns, managing approx. $20MM yearly budget• Built strong client relationships through daily contact as trusted adviser• Leveraged new tech offerings and beta programs to help drive performance • Collaborated with cross-channel teams to create truly integrated campaigns

• Planned, executed & optimized performance driven advertising campaigns for DR focused clients USAA & GuthyRenker (Proactiv) on Facebook, Twitter, LinkedIn & Instagram • Lead efforts to promote USAA’s organic content with paid promotion live, including ideating, coordinating content creation and developing real time activations to drive brand awareness and engagement goals • Tracked and analyzed performance data of campaigns to inform future strategies & campaigns

• Develop & implement strategies and tactical programs to influence audiences online for brands and TV clients increasing awareness, web traffic, sales and social media conversation (History, HBO, A&E TV)• Track campaign results, trends and developments through data analytics resulting in increased exposure on social media as well as blogs and streamlined PR efforts • Research and implement new technologies and tactics to increase effectiveness of campaigns• Strategically increase products’ digital exposure by placing editorial content on top tier sites (AOL, Yahoo, MSN) as well as niche sites and blogs • Create, manage and optimize Google Adwords & Facebook ad campaigns• Develop successful promotional partnerships with third-party publications• Ideate and generate new business proposals for new and existing clients• Cultivate and manage client’s social media (Facebook & Twitter) portals resulting in growth of fan numbers and engagement through innovative content & copy• Scheduled and executed artist interviews for key sites in client’s target demographic• Project managed all campaigns and compiled reports for clients

• Tailored social media/digital PR’s department needs for proprietary client facing analytics dashboard • Developed and executed digital PR campaigns for brand, TV, spirits and music clients increasing awareness, sales and social media conversation (Concord Music, MoneyGram, Disney.com, Kohls)• Built quality relationships with bloggers resulting in over 100+ blog placements for individual campaigns• Negotiated exclusive content promotions with clients and partner sites and provide executive reports for campaigns• Defined brand voices for social properties through creative copywriting (Spike TV, MSG Varsity, Proximo, Inc.)• Tailored campaigns for search engine optimization and managed basic search engine marketing campaigns• Strategized with marketing, sales and research to reach users and increase online coverage and crossover with other media

* Coordinated sponsors & speakers for each conference through conference calls and management of schedules * Multi-tasked and prioritized projects in a deadline driven environment * Created, updated and maintained client accounts in company's database * Collected and processed all receipts for expense reimbursement

* Planned and worked with International professional exchange programs* Researched Philadelphia resources to market to U.S. Department of State and; exchange program agencies* Aided VP in completing project reports for the Community Connections Program* Assisted VP in financial management for organization's projects* Recruited and selected future IVC interns