Vice President, Paid Social At Cmi Media Group
Current
Apr 2023 - Present
AeroLeads people directory · profile
Walter M. Schmidli Email & Phone Number
Vice President, Paid Social Media at CMI Media Group
at
CMI Media Group
1 work email found
@cmimedia.com
2 phones found area 212 and 312
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President, Paid Social Media at CMI Media Group
Location
Philadelphia, Pennsylvania, United States
Who is Walter M. Schmidli? Overview
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Quick answer
Walter M. Schmidli is listed as Vice President, Paid Social Media at CMI Media Group at CMI Media Group, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a work email signal at cmimedia.com, phone signal with area code 212, 312, and a matched LinkedIn profile for Walter M. Schmidli.
Walter M. Schmidli previously worked as Vice President, Paid Social at CMI Media Group at Cmi Media Group and Director, Social Media at Cmi Media Group. Walter M. Schmidli holds Bachelors Of Arts, Corporate Communications from Drexel University.
Company email context
Email format at CMI Media Group
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{first_initial}{last}@cmimedia.com
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AeroLeads found 1 current-domain work email signal for Walter M. Schmidli. Compare company email patterns before reaching out.
Profile bio
About Walter M. Schmidli
Digital marketing professional with 18 years experience focusing on paid social media with background in earned media and data analytics. Experience in working across Pharmaceutical, CPG, Telecommunications, Financial, entertainment and brand clients. Demonstrated ability to lead team and coordinate multiple projects simultaneously, each with unique goals and requirements.Focused on driving cross-channel integration, driving full funnel results, delivering industry-firsts and pushing the boundaries for my clients.
Listed skills include Social Media, Facebook, Digital Marketing, Blogging, and 15 others.
Current workplace
Walter M. Schmidli's current company
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11 roles
Walter M. Schmidli work experience
A career timeline built from the work history available for this profile.
Director, Social Media
May 2021 - Apr 2023
Associate Director, Paid Social
Apr 2018 - Apr 2021
Associate Director, Paid Social
• Lead paid social teams for GlaxoSmithKline across top 20 Consumer & RX brands, including Sensodyne, Pronamel, Theraflu, Flonase, Tums & Excedrin, managing approx. $24MM yearly budget• Responsible for client facing communications and presentations• Spearhead new platform integration, including new vendors and social ad tech• Collaborate with teams across digital channels and marketing research, develop campaigns that drive measurable results• Liaise with platforms to develop campaigns that drive performance• Develop processes for paid social teams to improve efficiencies, prevent errors and enhance agility• Create thought leadership content including POVs to educate and inform internal teams & clients about new ad offerings and platform updates• Coordinate efforts across agencies and creative teams to drive maximum performance for client• Provided guidance and mentorship to team, setting goals and helping shape their careers
Aug 2017 - Apr 2018
Associate Director, Paid Social
• Lead paid social teams across Sprint & USAA; Key responsibilities included developing paid social strategy and activation for branding and direct response campaigns, managing approx. $20MM yearly budget• Built strong client relationships through daily contact as trusted adviser• Leveraged new tech offerings and beta programs to help drive performance • Collaborated with cross-channel teams to create truly integrated campaigns
Nov 2016 - Jul 2017
Supervisor
Oct 2015 - Oct 2016
Media Specialist
• Planned, executed & optimized performance driven advertising campaigns for DR focused clients USAA & GuthyRenker (Proactiv) on Facebook, Twitter, LinkedIn & Instagram • Lead efforts to promote USAA’s organic content with paid promotion live, including ideating, coordinating content creation and developing real time activations to drive brand awareness and engagement goals • Tracked and analyzed performance data of campaigns to inform future strategies & campaigns
Jul 2014 - Oct 2015
Social Media/Digital Pr Strategist
• Develop & implement strategies and tactical programs to influence audiences online for brands and TV clients increasing awareness, web traffic, sales and social media conversation (History, HBO, A&E TV)• Track campaign results, trends and developments through data analytics resulting in increased exposure on social media as well as blogs and streamlined PR efforts • Research and implement new technologies and tactics to increase effectiveness of campaigns• Strategically increase products’ digital exposure by placing editorial content on top tier sites (AOL, Yahoo, MSN) as well as niche sites and blogs • Create, manage and optimize Google Adwords & Facebook ad campaigns• Develop successful promotional partnerships with third-party publications• Ideate and generate new business proposals for new and existing clients• Cultivate and manage client’s social media (Facebook & Twitter) portals resulting in growth of fan numbers and engagement through innovative content & copy• Scheduled and executed artist interviews for key sites in client’s target demographic• Project managed all campaigns and compiled reports for clients
Nov 2011 - Jun 2014
Senior Manager, Social Media And Epr
• Tailored social media/digital PR’s department needs for proprietary client facing analytics dashboard • Developed and executed digital PR campaigns for brand, TV, spirits and music clients increasing awareness, sales and social media conversation (Concord Music, MoneyGram, Disney.com, Kohls)• Built quality relationships with bloggers resulting in over 100+ blog placements for individual campaigns• Negotiated exclusive content promotions with clients and partner sites and provide executive reports for campaigns• Defined brand voices for social properties through creative copywriting (Spike TV, MSG Varsity, Proximo, Inc.)• Tailored campaigns for search engine optimization and managed basic search engine marketing campaigns• Strategized with marketing, sales and research to reach users and increase online coverage and crossover with other media
Jul 2007 - Oct 2011
Conference Coordinator
* Coordinated sponsors & speakers for each conference through conference calls and management of schedules * Multi-tasked and prioritized projects in a deadline driven environment * Created, updated and maintained client accounts in company's database * Collected and processed all receipts for expense reimbursement
Dec 2006 - Jul 2007
Project Associate For Ivc Vice President
International Visitors Council
* Planned and worked with International professional exchange programs* Researched Philadelphia resources to market to U.S. Department of State and; exchange program agencies* Aided VP in completing project reports for the Community Connections Program* Assisted VP in financial management for organization's projects* Recruited and selected future IVC interns
Sep 2005 - Mar 2006
2 education records
Walter M. Schmidli education
Bachelors Of Arts, Corporate Communications
Drexel University
Abitur / International Baccalaureate
German School New York
FAQ
Frequently asked questions about Walter M. Schmidli
Quick answers generated from the profile data available on this page.
What company does Walter M. Schmidli work for?
Walter M. Schmidli works for CMI Media Group.
What is Walter M. Schmidli's role at CMI Media Group?
Walter M. Schmidli is listed as Vice President, Paid Social Media at CMI Media Group at CMI Media Group.
What is Walter M. Schmidli's email address?
AeroLeads has found 1 work email signal at @cmimedia.com for Walter M. Schmidli at CMI Media Group.
What is Walter M. Schmidli's phone number?
AeroLeads has found 2 phone signal(s) with area code 212, 312 for Walter M. Schmidli at CMI Media Group.
Where is Walter M. Schmidli based?
Walter M. Schmidli is based in Philadelphia, Pennsylvania, United States while working with CMI Media Group.
What companies has Walter M. Schmidli worked for?
Walter M. Schmidli has worked for Cmi Media Group, Resolution Media, Mediavest | Spark, Merkle, and Glow Interactive.
How can I contact Walter M. Schmidli?
You can use AeroLeads to view verified contact signals for Walter M. Schmidli at CMI Media Group, including work email, phone, and LinkedIn data when available.
What schools did Walter M. Schmidli attend?
Walter M. Schmidli holds Bachelors Of Arts, Corporate Communications from Drexel University.
What skills is Walter M. Schmidli known for?
Walter M. Schmidli is listed with skills including Social Media, Facebook, Digital Marketing, Blogging, Copywriting, Seo, Sem, and Public Relations.
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