Responsible for executing 11:11's IT Security go to market strategy. This includes crafting product messaging, value prop, positioning/differentiation, and competitive. The security portfolio includes a combination of stand alone products and managed services. 11:11's entire portfolio includes Cloud services, SaaS offerings, Disaster Recovery, and managed IT services across the US and other international geographies.

Responsible for HP Global Displays 4P Strategy bringing together elements of Product, Go-To-Market, Marketing, Alliances, and Strategic Initiatives. Ensures strategy is consistent and well executed across all global markets.

Responsible for worldwide configuration services offer strategy (ie - asset tagging, BIOS settings, 3rd party hardware and software integration). Key responsibilities include understanding customer needs through primary and secondary customer research, developing marketing requirements, business cases, and market sizing. Also responsible for developing "go to market" plans, product development plans, configuration services roadmaps, and future service product offerings

Product management duties for Dell branded color and monochrome laser printers sold retail, online, and B2B.Product line management, new product launch activities, marketing communications and sales tools development.

LCD Display Products - Managed Sharp's industrial application and digital signage intiatives in North America including profit/loss for these categories. Developed flat panel roadmap, corporate marketing strategies, supported rep and distribution salesforce as senior product expert. Set pricing and promotional strategy, prepared semi annual product line business plans. Managed P/L of over $120 million dollars annually.Found multiple new customers for Sharp's digital signage product line. These new customers quickly grew to over $1 million in annual sales significantly growing this market segment.Lead multiple taskforce visits with Japanese management to develop new products and to set future direction for LCD product linesManaged a staff of 7 people including product marketing, technical engineering, and distribution channel marketingInterfaced with multiple Asian factories on technical, pricing, delivery, and quality issuesDevised numerous sales programs, collateral advertising and other promotional sales aidsCreated pricing programs for direct and indirect customers and distributors

Managed global LCD Monitor product lines for both Compaq and HP. This included creating product strategy, managing worldwide product roadmap, developing marketing requirements, and managing products from the "cradle to the grave".Also handled PR duties, presented at numerous global account briefings, and participated in several worldwide customer "advisory" councils based on market verticals. Conducted several press briefings for new product launches. Revenues and unit sales during this time period grew exponentially. Extensive work with overseas regions in Europe and Asia.

Manged entire Compaq LCD Monitor product line worldwide from 1998-2002 including new product development and sustaining marketing activities.Worked as head of "core team", participated in vendor selection, and developed all marketing requirements for each product. Was also responsible for the product roadmap and served as liason/product expert to all worldwide sales regions. During this time period unit sales increased from <100K units to >1M units.

Developed Panasonic and Quasar television product lines for consumer and industrial applications for NTSC countries in North and South America. Responsibilities included communications with domestic and foreign sales regions, product roadmaps, and lead of cross-functional product development teams.Redesigned and integrated a new planning process, consolidating all product feature requirements into one document. This deliverable empowered all employees in the development process to access all product information, thus stimulating growth, and facilitating unrestrained information flow.Brought to market Panasonic's first "Home Theater" remote control. Planned all functionality, worked hand and hand with industrial designers to incorporate the device into all Panasonic high end televisions in the late 1990s. Worked closely with entire supply chain to make this happen..Maximized market share of North American television line during tenure over 30 percent.