Will Hein Email & Phone Number

London, Gb

Design and maintain a Python-based system to gather and format social media and syndicated news mentions from Brandwatch and offline sources, apply custom machine learning sentiment, and organize information into market-level Google Sheets for quarterly reports.Improve automation of data collection and formatting, resulting in expanded scope of work with the client.Lead efforts to understand the client’s business needs, identify Kantar’s technical capabilities, translate requirements for developers to build software solutions, and plan long-term implementation.

London, Gb

Designed Python-based tools to synthesize Google Ads and Trends data to help CPG clients better understand consumer interest and engagement in the category or brand.Applied improved Search Trends methodology to quickly help clients understand the unprecedented impact of COVID-19 on businesses and consumer behaviors.

London, Gb

Developed a Bayesian A/B testing tool for digital ad optimization by researching methodologies and implementing an automated framework in Python and Google Sheets.Assisted in the development of a new product which became a core offering, Digital Brand Health, to track digital brand equity over time through Python-based gathering and processing of social, Google search, and Amazon reviews data.Carried out data collection, analysis, and insight construction for CPG brands to identify and predict industry trends.

Learned basic data analysis techniques in Stata, R, SAS, and SPSS. Used Stata to help one of my economics professor determine expected future FOMC policies using data on federal funds futures options.

Observed and participated in mixing sessions for radio and television commercials.