Songjing W. Email & Phone Number

Beijing, China

⚫ Increased the number of customers. Design a business opportunity model and use it to find trial customers. Design trial marketing strategy and increase the trial conversion rate to 60%. Monitor customer data fluctuations to find what influences clients’ decisions and solve arising problems. Achieve 30% growth of customers within six months. ⚫ Understand the bigdata market and target audiences, design GTM strategy for our product (a real-time warehouse). Develop marketing content for social media, campaign landing page, SEO and SEM strategies, etc. Organize various market activities such as Apsara Conference, International Cloud Summit, Real-time Data Warehouse Workshop, and customer appreciation meetings. Organizing training for pre-sales and sales.

Beijing, China

⚫ Responsible for weekly report to support BU managers in business decision making based on consolidating data collection and analysis. Define revenue forecasting models with an accuracy rate of 85%+. Design business analysis model in order to find new clients.⚫ Led a virtual team to build a business opportunity digging platform for internal clients. The function of the platform included 360°customer profile, customer tagging and scoring, business opportunities analysis and notification.⚫ Worked as a project manager in workload analysis project. Co-worked with 10 teams. Completed the workload statistics and analysis of 500 employees.

Beijing City, China

• Leading a pre-sales team of four members to transform clients’ business goals into technical vision. Achieve annual revenue of 50 million RMB.• Performing in a pre-sales technical consultancy role. Working directly with technical teams and sales teams to understand clients’ needs regarding CMCC big data solutions. Providing strategic consulting, product recommendations and guidance including Business Value Assessments, Demos and POC’s to bring value to clients. • Leading cross-team projects to deliver big data service that removing the pain points of clients. Large and wide customer base, e.g. Beijing Municipal Commission of Development and Reform, Beijing Municipal Bureau of Statistics, Beijing International Exhibition Center, Bank of China, Beijing Subway, Minsheng Bank, Capital Outlets.• Leading sales teams for big data product manual design, product bundling and pricing strategy, external relationship development and 3rd party service providers. • Delivering product launch, marketing events and social media operations via WeChat platform for CMCC big data program. • Awarded the Outstanding Individual in Q4 of 2017 and the first two quarters of 2018.

Beijing City, China

• Responsible for marketing activities, e.g. business development, distribution management, product launches and exhibitions.• Managing a team of 35 people including setting up personal performance appraisal framework and standards.• Achieved CNY78 MM in 2013, 102% revenue over the target by establishing 49 new channels, delivering 50 marketing activities and reaching zero churn rate of key accounts.

Beijing City, China

• Advisory and support to the branch director with revenue and customer analytics, operation tracking, and recommendation for change to improve business performance.• Designing sales pitch, training account managers and operationalizing marketing events.• Negotiation and contract signing with external agencies and performing performance evaluation.

Beijing City, China

• Managing client relationship with 9 key accounts and 87 customers, including TOTO, China Minsheng Bank, TSINGTAO BEER, Beijing New Building Material Group, etc.• Single point of accountability for sales target and customer count. Awarded the honor of 2010 Outstanding Team.

Beijing City, China

• User data programming and troubleshooting for landline switchboard phone systems, such as DMS, EWSD, CC08 etc.• Handled emergency situations to guarantee the safety operation and analyzed the running quality of the communication equipment.

Beijing

• Supervising construction teams to complete the telecommunication cabling system for the 29th Beijing Olympic and Paralympic Games including landline and broadband networks.• Supporting wide range of user groups, e.g. the Organizing Committee of Olympic Games, athletics teams, Associated Press, Agence France-Presse, Reuters.• Awarded the Outstanding Individual for Olympic Work.

Master Of Science (M.Sc.), Business Analytics And Decision Sciences, Merit

Activities and Societies: Leeds Data Society, Enatus Leeds, Durham Game • Have knowledge of quantitative analysis, including probability.

Bachelor Of Engineering (B.E.), Electronic Science And Technology, 78 (Average Score)

Activities and Societies: Debate Team • Modules: Advanced Mathematics, Linear Algebra, Discrete Mathematics, Probability Theory.