Wesley Smith Email & Phone Number

City Of Cape Town, Western Cape, South Africa

Overhauled PPC campaigns contributing to an immediate month-on-month revenue increase of 30%, and consistent average growth of 18% per month.Consulted on ongoing digital marketing efforts leading to a 105% year-on-year revenue increase.Formalised branding and redesigned e-Commerce site for OneCent AfricaDesigned branding and developed marketing strategy for Halcyon Jewellery Studio.Designed and launched e-commerce site for Halcyon Jewellery Studio.Hired contractors to fill marketing and content creation roles.Completed various internal communications motion graphics projects for corporate entities such as bp and Woolworths as a design consultant for innov8.

Cape Town, Western Cape, South Africa

• Doubled online conversion rate by designing and publishing a new visually driven website with an improved user experience• Ensured the individual solutions of the customer platforms (iOS, Android, mobile web, and web) all work together to benefit customers and staff• Tripled mobile app user count in 3 months, and subsequently doubled that number over the following year• Gathered and used data to formulate and scope business and brand strategies and to ensure prioritisation is continuously aligned to key business initiatives• Validation, development, documentation, implementation, testing, releasing and monitoring of product upgrades with the aim of optimizing conversion rates• Completely overhauled Google search ads which increased conversions by 42% at 31% lower cost per click• Automated marketing efforts and user segmentation• Revised order fulfilment and shipping processes resulting in a cost saving of 36% on outgoing deliveries• Increased average monthly revenue by 85% over a period of two years

Tableview, Cape Town

• Generated an 1890% increase in website traffic from social media sources through paid and organic content• Launched Google Merchant campaign with 64:1+ ROI• Managed all digital marketing including social media, search advertising, mailers, site notifications, mobile app notifications and published advertising• Created content in the form of images, videos and written copy• Creative direction for promotional shoots• Product photography for e-commerce catalogue

Cape Town Area, South Africa

• Produced instructional videos and compelling graphic content for internal communications• Created animated explainer videos and enhanced presentation decks• Designed promotional materials, such as mailers, posters, flyers, and branded corporate gifts• Contributed to the production of video content showcased at the Loerie Awards

Cape Town Area, South Africa

• Led a team of four designers in the successful design and launch of innovative yoga bags• Conducted user research to inform product design and business development decisions• Utilized market research data to define target users, guide marketing efforts, and define the go-to-market strategy• Managed project timelines and ensured the timely delivery of high-quality products

West Palm Beach, Florida Area

Greenwich, Ct

Setting up of banquets and events. Taking food and drink orders. Bussing tables and running food when necessary.

Final prep and plating of food. Expediting and running food to the table side for servers. Setting up buffets. Serving and bussing tables when needed. Serving drinks in the cocktail lounge.

Boca Raton, Florida

Seasonal serving position on an H2B visa.

Digital Marketing

Bachelors Of Technology, Industrial Design

National Diploma, Industrial And Product Design

Education record